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Giving back has always been at the heart of our family’s business. We strive to make an impact in the lives of others and share our blessings whenever possible. My mom, Lynn, instilled these values in our family and our companies as well. 

Our greatest partnership began when our production facility moved to El Salvador. Our production manager’s sister-in-law, Lupita, was an oral surgeon and her husband, Ramon, was a trauma specialist plastic surgeon with a passion for helping their community. We set up a small dental clinic inside our factory for our employees where Lupita and Ramon worked together.

One morning, one of our factory employees came in crying. His wife has just given birth to twin boys and one had a cleft palate. The father was very distraught and said he would never see his son smile. Ramon comforted the man and told him not to worry and that he would fix his son so he could see him smile again. This was Ramon’s first cleft palate surgery and the beginning of a whole new venture. In El Salvador, the need for cleft palate surgeries was immense and Lynn felt her and Ramon’s paths crossed for this very reason. 

We have been fortunate enough to fund one cleft palate surgery a month for the past 7 years and counting for our “angels” in El Salvador. Lynn and Ramon’s unrelenting passion and dedication to these children has been our greatest success in business to date.

Today – we’re here with a new company and a desire to continue to give back. When we began to discuss the potential of Wildflowers Clothing, our new venture had one condition – Wildflowers Clothing must be firmly rooted in giving back to children most in need. Our team excitedly agreed and created the Wildflowers Seeds of Hope Program.

Each season, our Wildflowers Seeds of Hope program will partner with a different charity and donate a percentage of sales to that organization. You’ll see each season’s charity highlighted on the tag of every item in the collection.

This season we have chosen to support the charity Unbound and more specifically, their Education fund. By supporting their Education fund, we will be able to empower children all over the world with the educational tools they need to end the vicious cycle of poverty and rise above their deplorable living conditions. We are excited to share more about Unbound and their success stories throughout the season! If you’d like to learn more about Unbound, please click here:

Our hope is that our clothing is more than just clothing. Our dream is that our clothing makes your little girl smile and helps put a smile on another child’s face somewhere else in the world.


Caroline James

I hope everyone had a wonderful Mother’s Day weekend –  either being celebrated or utterly spoiling that special mama in your life! It was a first for me and I found myself reflecting on my own Mom most of the day. The appreciation, admiration, and LOVE I have for her has only skyrocketed since having my own little girl. Seriously, I never understood what it took to be a full blown MOM until the past two months and I’m positive I have so much to learn! Luckily I have so many women in my life to continue looking up to, learning, and growing from. Here’s looking at you guys!

Speaking of incredible ladies, I’ve got 5 more consultants to introduce you to!

Hey guys! I am Heather Stauffer from Tulsa, Oklahoma.  My husband Kyle and I will be celebrating our 16th wedding anniversary this summer!  We have three crazy cool kiddos that just make our world go round.  Our girls are 12 and 10 years old, and our surprise boy is now 7 months old.  My career train has run from Media Sales to Directing a local modeling agency to several years selling children’s clothing.  I love fashion, family, friends and fun!  I am so pumped to be joining in as a Consultant for Wildflowers and for the chance to meet many of you along the way!

Hey y’all!  I’m Tasha Byrd and I am so excited to be on this Wildflowers journey!  My family and I live in Murfreesboro, TN, but I was born and raised near Lexington, KY.  My husband Charlie and I have nine years together under our belt and we have two wonderful girls.  My oldest daughter, Harper, is 7 years old, very creative and has such a kind spirit.  My youngest daughter, Heidi, is 19 months and full of personality and energy.  In my free time, I love painting, calligraphy and shopping (of course).  I can’t wait to help you all dress your little girls up this fall!

Hi there! My name is Ashley Cherry and I am originally from Southern Illinois, but after a few moves across the US, my family and I have settled down in Central Illinois in the town of Washington.  My husband and I have been married for over 10 years and I am one lucky momma to two sweet kiddos. Emery is 8 and just finishing 2nd grade, while Chord is 5 and will be going to kindergarten in the fall.  These two keep us busy with all of their activities and we absolutely love it! I am so excited to be a part of this Wildflowers team and cannot wait to get to know some of you!

Hi guys! I’m Casey Poole, from a small town in North Mississippi. I’ve been married to my husband (the calm to my crazy), for 6 years and I’m the mom to three adorable children all under 5! Whew, they definitely keep me busy but they also make my world go round! I have been a high school counselor for the last 12 years but am starting a new journey this fall, both as a stay at home mom & Wildflowers Clothing Consultant! I absolutely can not wait to start on this new adventure and look forward to meeting many of you soon!

Hi! I’m Kim – a born and raised New Yorker with a love of good old Southern hospitality.  My husband, Nick, and I have been married for 7 years and have two beautiful daughters, Sophie and Eloise, and a perfectly wrinkly English bulldog, Lola.  I’m blessed with a life that has taken me many places across the globe, both professionally and leisurely.  Nowadays, I’m most happy cooking up something delicious in the kitchen with my girls, traveling to another location on my bucket list or enjoying a hot cup of coffee and great conversation with old friends.  I couldn’t be more thrilled to be a part of the Wildflowers team and can’t wait to bring you all along on this new adventure!  


Wow, wow, wow, I’m so excited! How lucky are we to have found these gals?! We have even more Consultants for you to meet soon too! I cannot wait for them all to begin sharing Wildflowers with you. Hurry up, August! 



It’s a little funny to me that I’m designing a collection for next Spring when you guys haven’t even seen Fall yet! Part of me feels like I’m getting ahead of myself and another part of me thinks, let’s keep this party going! There’s no stopping the train once it starts and Wildflowers is going places, baby! (This is my positive cheerleader side that jumps out and squashes my thoroughly nervous nelly side.)

I’m feeling a lot more like myself these days. I think surrounding myself with designing has helped. I heard so many war stories before having a baby that I was worried I was going to lose myself completely. I was warned there’d be a week of crying in bed or that I’d walk around in a fog for a year. Thankfully I haven’t experienced these feelings…at least not in full. I’ve definitely cried here and there. And I’ve most certainly had a bit of a cloud hanging around my brain making focusing even more challenging than usual. Honestly, I don’t know how I’d have a second to design these days without the help of my husband Mark! (Or a second for anything else I might add!)

I’ve been designing my first Spring collection in my head for 2 years. I imagined pretty aqua shades and sweet mini dots, adorned in swiss dot cottons and eyelet trims. I imagined little garden prints and whimsical novelty items layered throughout. I even imagined where we’d do our first Spring photo shoot. Fast forward to two weeks ago, all my little imaginary thoughts and design ideas became a reality.  I worked on colors for days, back and forth with our team perfecting each scrumptious hue. I colored and recolored print after print, all the while dreaming of what silhouette that fabric would one day become. Designing a collection, from start to finish, is truly like having a baby. It takes so much time…and patience. The process is completely unpredictable. You have to wait for inspiration to strike and when it does, you have to ride the rollercoaster until it stops! There have been days I worked 13 hours non-stop and other days where I find myself in tears staring at my computer hoping and wishing an idea would come to me.

On those days, the days I lack inspiration, I think of Denise. Yesterday just happened to be one of them. Those who don’t know who she is, well…I’m sorry. She was my mentor, my first design partner, and my soul mate in friendship. I wish you would have been lucky enough to read her stories and see the world she created. She continually motivates me. I remember days when we felt uninspired, we usually ended up at a fabric store just walking the bolts of fabric talking endlessly about different things we wanted to design. By the end of the trip we were ready to hit the ground running. It was always nice to have someone to design with and someone to feel like a bump on a log with too, ya know?  Someday I’ll have another partner in design and I know it won’t be the same…but I know it will be magic. I’m far too passionate about Wildflowers to allow for anything less!

It feels so wild to submerge myself in design again. I know I just completed Fall (Andrea, my assistant would beg to differ since Holiday accessories haven’t been finished- eek!), but something about it feels different. Maybe it’s because I have a little girl of my own now? And I have the utter privilege of imagining her in next Spring’s designs? Or maybe it’s because the seasons change and so do we. All I know is my nervousness is only outshined by my sheer excitement. I can’t wait to dress your girls again. What an honor it will be!

I know this was a ramble filled blog, but my life feels a little ramble-y these days. I think once I’m back in the office I’ll gain a little more focus. But who knows, I’ve never been one to keep my thoughts straight! At least when I’m back to work I’ll have my girls there to keep me on track!



I think it’s about time we shared a little sneaky peek of our August Release, don’t you?! Hope you love this sweet little top as much as I do. 

Second of all, on behalf of our entire team, thank you. Thank you to all of you that inquired about being a Consultant and thank you to those that took the plunge and actually applied. THANK YOU!!! It was unreal watching all the submissions roll in… Some of you I knew from my past lives and some of you I didn’t know at all, but felt like I did after reading your ‘about me’ portion of the application. If I wasn’t motivated before, it’s a whole new ballgame now. You guys absolutely inspired me. 

But unfortunately we couldn’t pick everyone…and that was the biggest bummer. Ever. I mean it. I know Caitlin had some sleepless nights as she wrestled with the amazing options and the tough choices she was going to have to make. She would text me here and there, asking if I knew someone, asking if I thought an area would be a good spot for a Consultant (my answer to that was usually “isn’t everywhere a good spot for a wildflower?!”). In the end, we decided on a small group of wonderful women!  Let’s meet a few of these ladies, shall we?

Hello Wildflowers!  My name is Jessica Guillot, and I cannot be more excited to begin this new adventure with each of you!  I am a converted small town girl living in Crowley, Louisiana, but I was born and raised just a few hours away in New Orleans.  I have been married to my husband, Benji, for 11 years, and we have three pretty awesome children. Mia Kate is 9 years old and about to complete 4th grade, Emma Katherine is 6 years old and about to graduate from Kindergarten, and Bennett Reece is my “lover of all things muddy” little boy.  Before becoming a mom, I was a Director of Sales for a hotel chain.  I took a break from the working world to stay home with my three babies.  I cannot be more grateful to God for this new chapter in my life, and I am thrilled to get to know so many of you and your precious children too!  

Hey y’all! I’m Amber Thorne and I was born and raised in my beloved South Louisiana and transplanted to the sweet spot of the Lone Star state, Austin. My husband Neil and I are professional jugglers to our little tribe. Jackson – 15, JohnHenry – 11, and their caboose, Tallulah – 5. I attended LSU (Geaux Tigers) and majored in Fine Art, specializing in Interior Design. I am beyond thrilled to work as a Consultant for Wildflowers clothing! You may recognize my daughter from the sneak peek above – she’s loves being able to model for Wildflowers as well!

Hi there! I’m Summer Williams from Auburn, Alabama. I’m a mother of 2 dazzling children, Winsley, an aspiring fashion designer and Coan, who dreams of being a builder (while his sister dreams of him building her a pink house with an elevator). I believe you belong somewhere you feel free and can be creative and I have done such as an elementary teacher, art camp master, party planner, tutor and clothing rep. I loves fashion, children, and fun while enjoying each and every day because I know that no matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.

Hi y’all!  My name is Nikki Voelkel from Mandeville, LA. I’m married with 5 precious children that keep me forever on my toes!  I’m very passionate about life, people, fitness, and clothes. I gravitate towards positivity and run from the other.  I am so incredibly excited to be on this Wildflowers journey with you guys!  

Hello! My name is April Roycroft from Tyler, TX.  I feel so blessed to be part of the Wildflowers team. I have been married to my husband, Scott, for almost 19 years. We prayed for kids and God gave us five! We stay crazy busy with our three boys who keep us cheering from the sidelines and two girls who help spend all of our money. I love to travel, sew, draw and watch Survivor with my family.

Ahh…how awesome are they?! August needs to hurry up and get here, don’t you think!? Until then, I suppose I’ll get back to designing this sweet, magical Spring 2018 collection…




I suppose I was a Wildflower back in the 1980s and just didn’t quite know it yet. I was born in New Orleans and raised in Berwick, Louisiana. Although a super small town was the setting of my story, big dreams were always in the plot. 

When I met the love of my life, I was the ripe ole age of 21, and thought I knew EVERYTHING! When we were married in February of 2004, we were immediately blessed with a baby girl – Mary Grace!  Oh how, we loved every moment with her. Lack of sleep leaves very little to remember, but I do remember LOVING to dress her! 

MG in the first dress I ever made!

A little old lady in Crowley, Louisiana taught me to smock and I was hooked on sewing!  I took a class every week and learned to make dresses and all kinds of cuteness!  As you may know, sewing takes time and patience so I was always on the lookout for mega-cute clothes! 

The three reasons I live…Kat, MG, and Frederick

Fast-forward to 2009… at this point I have three children and a friend introduced me to the “home party” shopping experience. I became so intrigued (and poor) very quickly. I instantly wanted to be a part of it and my dear friend Cammie decided I was a good fit for her team at Matilda Jane.

Working as an independent sales representative was SO much fun!  It was such a great feeling to be a part of something that I believed in! At one point in my Matilda Jane career, I was number one in sales and to be honest… I never noticed.  Sounds kind of funny, but it’s true. I loved selling so much, the recognition didn’t drive me –  I thrived off of the relationships I built.

In November 2013,  my sales director called me and asked if I would attend a photo shoot in Portland to assist on behalf of the sales team!  I jumped at the opportunity, even though I hate to fly. I knew it would be such a fun experience and boy, was I right! 

Lauren, myself and Sam exploring Portland!

I was able to meet Sam and spend time with her at a Matilda Jane conference previously, but spending one-on-one time with her on this trip was a treasure!  Sam was infectious.  She instantly lit up the room with her beautiful smile and sweet little face.  We were instant friends and it was so easy between the two of us. We would share emails and texts after this trip, but rarely got to visit in person. 

Years later, we reconnected and planned to meet up in Texas. On my visit, I got the chance to meet the amazing team Sam works with and informally chat about my direct selling experience.  A few days later I received an email from the CEO asking –  “would you like to be the Sales Director of Wildflowers Clothing?”

Wait, what?!

So this brings us to now…

When God closes a door, somewhere he opens a window!

We are just a moment away from hiring our first Wildflowers Clothing sales team and I couldn’t be more excited! I can’t wait to hire the very best gals, who not only share my passion for direct selling, but know that this is ALL about relationships and drive. I have butterflies in my stomach just talking about it! This is just the beginning of our journey together, and I can’t wait to meet you all along the way!



You guys, I feel like I’ve been holding out on you..there’s so much to share about Wildflowers! It’s hard to know where to begin. And for me, it’s hard to stay on track (especially with a brand new baby in the world)! My brain is always floating from one subject to another, sometimes faster than I can follow! So be patient with me, there’s a lot more coming your way.

This all began when I was hired by Kelly’s Kids last year to style photo shoots for their three brands – Kelly’s Kids, Eleanor Rose, and Bourgeois Bebe! That’s the only reason I’m here in the first place! Lynn, the founder, had been following my story for years and had a recruiter find me! DO YOU KNOW WHAT A COMPLIMENT THAT WAS?! I couldn’t believe it when I got the message! And it came at a time when I was truly lost. I felt like a loser, my whole world wrapped up in a place I could never go back to. Receiving that message gave me hope, something I hadn’t felt in a long time. 

 The “rainbow dash” gets a giggle every time!

The original plan was for me to start designing as soon as my non-compete was up, but on the first day I was free, Lynn suggested starting a new home-party company, so I would be able to design whatever my heart desires! Basically both of us getting a chance to go back to our roots, to grow something new with everything we’ve learned the past couple years. It was a dream offer, and it still feels like a dream right now. I can’t even believe I’m blogging again?! It all feels too unreal.

You know what makes it real though? The fact that we can begin growing our Wildflowers family even more this week. That’s right, hiring for Wildflowers Consultants begins this Wednesday, April 5th! I can hardly wait. It’s like the first day of school and I’m wondering if anyone will sit next to me in class?! Will anyone want to be at my lunch table?! Omg, I hope so! 

I know Caitlin, our Sales Director, is over the moon. She’s been receiving message after message of excitement. So many people are so happy for her and BELIEVE in her, and believe in US. It all feels too good to be true. And if you want to join us, you just have to go to the website and fill out an inquiry form to start! You’ll get the chance to hear from Caitlin and learn more about the heart of our brand, the selling experience, and the Seeds of Hope we plan on spreading to children in distress. 

See? I can’t believe any of it’s real. I get to design cuteness everyday, Caitlin gets to do what she does best – hire and train quality ladies that believe in our vision for Wildflowers. And we all get to help make the world a little bit better place – all while coming to your homes and hosting pop-up parties for a convenient, cozy, and CUTE shopping experience! What could be better than that?



I’m bursting with…l-o-v-e, anticipation, creativity, and let’s be honest, a little anxiety too. I’m truly in shock. The most delightful shock. I never thought I could be SO happy and feel so…different. A week ago I met the love of my life, Margo Denise. She decided to surprise us on the first day of Spring! What are the odds, right?! It’s like she already knew she was a Wildflower.

As you can imagine the week has flown by. Half of it missing from my memory due to lack of sleep, half of it burned into my brain and heart so vividly I can hardly catch my breath when I think about it. I have never felt such joy from my head to my toes, truly. Every Mom out there that told me it’s a love like no other love? Ya, you were right (duh, mother knows best).

And like I said, I’ve also never felt so tired. But there’s this satisfaction to the exhaustion that I can’t get enough of. I’m taking care of MY BABY and it’s the best, most natural feeling I’ve ever had. It’s like a new kind of peace I never knew existed. Man, I’m still on cloud 9, can you tell?

But goodness, I couldn’t have gotten through the past 7 days alone. THAT’S FOR SURE. Mark, the husband, has been a total champion from labor and delivery, to diaper changing and laundry. Can you believe she’s gone through over 50 diapers already?! Can you also believe I’ve only changed like 3 of them?! He’s a keeper, I’ve always known it…but I’ve never felt so, SO thankful that he’s my teammate.

Speaking of teams, the girls at the office have surrounded us with so much love and support, I actually feel like I can (try to) turn off my work brain! And since Margo decided to arrive early, they had to pick up a bunch of slack for me last week AND I’M SO APPRECIATIVE. (Thank you Andrea, Ashton, Caitlin, Caroline, Connor, Erin, Kate, Lauren, Lynn, Mano, and Serge for everything!) Without them Wildflowers would be nothing but weeds!

And now, feeling more inspired than ever, I cannot wait to finish up Holiday and begin Spring. HOW DID I GET SO LUCKY? I have a brand new baby girl and I get to start my favorite season of all to design. All at the same time. Pinch me please! Unless this is all an elaborate, coma-induced dream, in that case I never, ever, ever wanna wake up.

So much more to share. SO much more to do. And so much more cuteness (sketches, sneaks, behind-the-scenes, photo shoots, and of course, Margo) coming your way I could explode!



How do I even begin? I know when I meet new people I usually just want to make them laugh or smile at something I’ve said. It’s a total Michael Scott complex. But how do I begin without having that in person advantage of silly faces, weird mannerisms, and nervous-filled word vomit? Well…I guess I do what I’ve been doing for the past 8 or 9 years. I’ll wing it.

A handful of pantones is the equivalent to a million dollars to meeeee.

Hi! I’m Sam McDonald. I’m a homegrown designer from the midwest, freshly plucked from the field at the young age of 19. I left high school and was immediately lost. It wasn’t a “reality check” kind of lost, because I didn’t have a very sheltered childhood, it was… “Why do I even exist” kind of lost? What’s my purpose? All I ever wanted to do was design (well, that and be an actress/model/singer triple threat) but in my heart I knew it wasn’t a realistic goal. How many designers come from Fort Wayne, Indiana anyway?

Well, ladies and probably no gentlemen, I found a designer from Fort Wayne. Or better yet, she found me. Denise DeMarchis. I was hired for a small local children’s clothing company to lovingly pack and ship orders to their customers. I didn’t know the woman behind the brand yet, but I could feel her presence everywhere. She was in the shelves and the way they smelled like vanilla lavender in Spring and cinnamon apple in the Fall. She was in the 100’s of bolts of colorful fabrics that filled every nook and cranny of the tiny apartment we worked out of. And she was…she is… She is a whole world and story of her own. Anyway…

Denise DeMarchis, my forever hero

Eventually I was pulled into design because times were slow, there weren’t orders to pack, but this lady, she kept us busy no matter what. My mottos in life have always been WORK HARD (thanks Dad!) and BE NICE (thanks Mom!). These two simple thoughts are why I’m here today (ok that and I GUESS I’ve got an eye for color, more on that later). I worked my butt off to be the best from packing, to layering fabric, to unloading inventory. I had to be the fastest, I had to be the best. I never knew how hard I could work until I met Denise. I never knew how badly I wanted to be a part of something until I met Denise. I wanted to so badly to be a chapter in her story.

And I was. I got to design with her for 5+ years. I got to travel with her for 6+ years. I got to call her my boss for 7+ years. And I got to call her my best friend for 4+ years.

Poor quality photo, but this was a huge & scary moment for us! Presenting to the Fort Wayne Boy’s and Girl’s Club at the Smart Girls Luncheon 2014.

I was inspired constantly, kept on my toes, taught to work faster, more deliberately. And to always trust my gut, and to do everything, even design, with my heart in mind. My head would spin from morning to night, with ideas, texts, emails, screen shots, sketches, fabrics, cute lines for descriptions, Facebook posts, customer photos… I could go on and on. It was crazy and I was in love.

Lots of talking about the past for a post about the future, am I right? To me, they’re so intertwined. I can’t think about taking a step into the future without recognizing where I came from. My ‘roots’. In order to make this happen, to make this love explode, I need to keep these stories in my mind and I WANT to share them. I want to share everything. I want to be open and transparent and show you the hectic, beautiful, insanity behind not only designing but creating an entire brand from scratch! A brand that’s been growing inside me for longer than I’ve known. A brand that’s been deep in my gut even longer than little baby Margo (just about 1 more week until she’s here, guys)!


Little Margo at 35 weeks!

And now it’s happening! IT’S ALL HAPPENING! This is the year Wildflowers Clothing becomes a reality. This is the year I get to share color, fabrics, and everything in between…with you all! This is the year I get to birth a baby and a brand. Dang, this just might be MY year. (I don’t know why everything’s always about me, geeeez…) We’ve planted the seed, all we need to do now is nurture it, water it with hard work, and watch it grow, grow, grow… And starting in April, we get to hire a team of strong, thoughtful and courageous women to share our story, each new collection, AND our hearts. Nothing beats that to me! I never knew ‘direct selling’ would become such a part of me, but it has. I believe in the connections. I believe in the relationships. And I believe in trying to keep as much human contact as possible in this very virtual world!

Last but not least of this long-winded post: Why Wildflowers, you say? A few years ago my old design assistant gave me a framed print that said ‘Do you suppose she’s a wildflower?” I’ve pondered that question quite a few times since. Maybe that sounds silly, but I really wanted to know what it meant to BE a Wildflower. And in the midst of brainstorming the name for our new brand, I think it finally hit me. I am a Wildflower. I was untamed, untrained, and lacked confidence, but when the opportunity came for me to step up…to bloom? I took it. I was nothing but a seed Denise thought worthy of planting. And now? Now I’m someone that has friends/cheerleaders across the country (heck across the WORLD) wishing me goodwill, wishing me happiness, and success. Now that I’ve “bloomed,” I want to share all the beauty I can muster with you. (And I’ve got the best team by my side the whole way! MUCH more on that later, too!)

The girls behind the brand! Just missing Caitlin (our new Sales Director!)

So yes, I DO suppose I’m a Wildflower. I DO suppose I was plucked from the side of the road to help bring even more beauty into this world. Wildflowers, they’re curious little plants… They POP UP out of nowhere, they can take over an entire garden if given the chance… They’re natural. They’re unique. And try to cut them down, I dare ya! I bet they’ll come back. Stronger than ever.

And it all begins August 2017.