Blossoming Blog |
32
home,paged,page-template,page-template-blog-large-image-whole-post,page-template-blog-large-image-whole-post-php,page,page-id-32,paged-4,page-paged-4,ajax_updown,page_not_loaded,,qode-title-hidden,footer_responsive_adv,transparent_content,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

When I think back to January 7th, it feels like a dream. Lynn, owner, founder, and designer for Kelly’s Kids and Eleanor Rose, walks in my office, shuts the door, and says – “I want to start a new company, and I want you to design…whatever you design for it!” Maybe that’s not verbatim, but you get my drift. My non-compete was officially up and I was free, and she was giving me the chance of a lifetime. I remember crying. I remember discussing names she’d been thinking of for the brand. All of this happened in about ten minutes. That’s Lynn, she’s not only a fast talker, but a quick dreamer too. And when she believes in something, it makes you believe in it too! 

 I remember the rush of excitement I felt in every bone of my body…I was going to get to design again! Heck, I was going to create a brand with girls that had become my best friends over the past year. What?!

Flash forward to March. 100’s of sketches and what felt like thousands of fabrics later, four releases of our first collection, Written in the Stars, were designed. And not 2 days later, I had a baby! That’s where for the first time, I felt like I was drowning. I started spiraling, I didn’t know what I was thinking. I couldn’t do it all. But then I remembered, oh ya, I don’t HAVE to do it all. That’s NOT the first time my team picked up the slack, but it was the first time I really let go and watched them take care of me. It was humbling and it was truly inspiring to see my girls blossom!

I wish I could say that was the sole instance, but that would be a lie. I need help more than most, I bet. There are days, okay, I’ll be honest, WEEKS, when I don’t think I’m good enough. I’m not a creative enough designer, a mature enough leader, or a present enough mother. When these thoughts become louder than I can stand, that’s when my girls step in and take the reigns.  

My girls, they rally – for me, for a good cause, you name it. They’ll be in my office faster than you can say “Sunshine Search” –  sitting hot cross applesauce on the floor, surrounding me, while I cry because I’m uncertain or I’m 2 hours deep into lurking other brands, feeling like…why do I even try?! They know why I try. They put all the pieces back into place and show me perspective. I’d be lost without my girls. 

Flash forward to July. Our first conference! 17 women flew to Austin from all over the country. I know the number 17 sounds small, but goodness it felt big to me then. These overqualified and utterly beautiful women all hopped on the Wildflowers train without even seeing the clothes in person! They didn’t just hop on, they held tight, and didn’t let go, let me tell you! The first group of Consultants will always hold a special place in my heart and our Wildflowers story. 

Flash forward to August. Our first release. I don’t think I slept the night before preview Pop-Up Parties started. It was Christmas Eve x 10000000. And y’all liked it! I mean, some of you even seemed to love it! And each month just got better and better. Y’all especially liked September, I think – and that made the team so stoked because that was hands down everyone’s favorite (of course, each release is my favorite hehe). I read the comments, learned from the feedback, and my head may have even grown a size or 2 with each compliment I read! I KNOW I cried more than a few times seeing your babies in our frocks at school, at recitals, at daddy/daughter dances, and more…

Flash forward to now…. on the heels of Spring. So much to learn and appreciate from the past and so much to look forward to in the future. We have 4 more releases on the way for you. The first half designed with baby Margo on my lap and all designed with her in my mind. The colors are fresh and bright, a real contrast to the gray days the seemingly endless Winter brings. Can’t wait to show you more. 

Ahh, what a year! We did giveaways, we tried out custom dresses as a hostess benefit, we tried new styles and fabrications, learned from the good and the bad, and I truly feel like we wrapped up this season better as a brand and better as a family. I know at the end of the day we may just be a ‘girls clothing company’ but to me, this year and these people have shown me how much more we can be! As we grow, I hope we can remember this time as a small, tight team of 8. A tiny team that works SO hard on everything we touch and never gives up! Even when it feels like, what’s the point? Because when one of us feels like that, the rest of us will rally. 

None of these moments or these genuinely amazing feelings would have happened without the support of our people. That’s you guys!! I can’t wait to see what we can accomplish in 2018 together. Right now I’m just hoping you love Spring and that we can continue to do some really great things with Seeds of Hope. Not too much to ask, right?!

Okay, now just because I wanna say it… That’s a wrap!! 

XO,

Sam

Just 6 more days until Christmas. I can’t believe it! Where did time go this year?! Ahhh…so much fun was had, so many friends were made, and there’s still soooo much to look forward to!

 

…like meeting another round of our newest Consultants! These lovely ladies will be joining the Wildflowers family this Spring. Make sure to give them a warm Wildflowers welcome! 


And that’s a wrap on our growing family this season! I cannot wait to meet all ya’ll at our Spring conference IN LESS THAN A MONTH!

 

XO,
SAM

It’s that time again! Time to welcome another batch of blooming wildflowers to our team! And you know what that means? That our first Spring release is truly just around the corner… Ya know, after all this wonderful holiday business is over!

Stay tuned next week to meet the other half of our new team members!

XO,
SAM

You guys!! It was amazing seeing all your votes, shares, comments, and support for all of these unique and special little sunshines! 

While it was a VERY close call…we do have one lucky winner! 

Meet Callye, our little Miss Sunshine! We are over the moon to host you and your mama here in Austin this Spring. Be on the lookout for this cutie in our photo shoot for the last release of our Spring season. 

I gotta say it just one more time… Thank you all so much for taking part in our first ever Sunshine Search! Hopefully this is something we can try and do each season. How great would that be?! 

XO,
Sam

Wow. WOOOOOW. What can I say, this was the toughest thing I’ve done in a while…and I birthed a baby and a brand in the same year! So before you go wild voting, let me take a second and say THANK YOU. Thank you for opening up your heart and sharing your darling daughters with us. Thank you for the time you spent writing her super star qualities, and all the vibrant details that make her truly one in a billion! While I wish we could have picked every single ball of sunshine that rolled through our inbox, I feel so happy and proud of the little ladies we chose!

Okay, now go ahead, take a look at these little miss sunshines… And try your best to vote for your FAVORITE! Trust me, it’s gonna be tough. Plus, only one vote per IP address (aka computer screen), so take your time and make it count!


Good luck everybody!! <3

XO,

SAM

Sometimes when we’re quiet, it just means we’re thinking…

Not too shabby, right!? We have been planning and postponing this contest all season long, ever since a certain little Facebook group POPPED the idea in my brain! We have no lack of ideas or creativity around here, it always just boils down to manpower and time. Oh time, how you’re always slipping through my finger tips…

ANYWAY! I can’t wait to see your little flowers flood our inbox! And I can’t wait to meet the special duo that gets to hang with us, see me jump around like a fool for the perfect shot, and stuff our faces with delicious Austin cuisine afterwards!! 

XO,
SAM

PS. The first person that says ‘Sunshine Search’ 10x fast AND posts a video to our FB will win a little something! I know it’s silly, but dang that’s hard to say! 

And just like that, we’re half way through November. Time is flying these days and I need constant reminders to stop and smell the roses…

But who’s got time for sniffing flowers when there’s custom dresses to make, nifty giftys to send out, our first Spring photo shoot on Thursday, and about 50 colors split between two palettes I can’t decide on for next fall. Yep, Fall 2018 is proving itself to be a little trickier than I imagined. It’s hard. Like really, really hard sometimes. I know I make it look just terribly easy (please read that with a heavy dose of sarcasm), but the pressure is on. I had to make Spring 2018 better than Fall 2017 and now Fall 2018 has to be better than them both. How can one person keep outdoing themselves?! I don’t know, but these are the thoughts constantly twisting in my brain. 

Anyway… Holiday is here (you’re like duh Sam, it’s been out for over a week)! So what did you think? A little funky, right?! I stepped out of my casual comfort zone and into a festive and fancy state of mind! There are so many little details that make it special to me. I have a list of things I was wondering if you noticed…

  1. Did you see the pink partridges?! I love traditional holiday novelties (and birds!) so I definitely wanted to give a nod to the 12 Days of a Christmas tune, but it wouldn’t be Wildflowers without a spoonful of whimsy! So I colored those little birdies Powder Pink and tossed them with blooming roses and seasonal foliage. You’ll find these sweet tweets flittering on the skirt of the Christmas Card Dress.
  2. Sparkle buddies! These shiny mirror like buttons are some of my favorites from the past. Denise and I always saved these for the most special designs, so choosing them for holiday was a no brainer! ‘Eye spy’ them on the Jolly Pinafore Top, the Keepsake Tunic, and of course, both of the Hostess Exclusive items! 
  3. Velvet is everywhere right now. Come on, we both know we want those jewel toned velvet boots or those solid velvet shift dresses! Well, I wanted velvet for your kiddos too, but I also know this fabric can be a little grown up looking. So I decided to go with a soft stretchy knit velour instead! This fabric is known for it’s lux shine, making whatever color it is almost multidimensional. The deep harbor blue velour bodice on the Good Tidings Ballet Dress took this frock to a whole new level! And the Hey Jude Flares are the pants my dreams are made of. Where is my size?!
  4. Reverse, reverse! I think by now you might have noticed I LOVE to make stuff reversible. More bang for your buck if you ask me! So take a gander at the Tinsel Vest, flip it to one side for a velvet dotted ‘upholstery’ fabric or turn it around for that dazzling navy floral that’s featured on the Winter Waltz and the Mandy Dress. 
  5. Tulle touches for days! I love tulle. LOVE it. I don’t think it’s ALWAYS the right fabrication though, it’s gotta be saved from the right moment and the right season. I decided to take this soft mesh fabric and sprinkle it about some old favorites (hello Poinsettia Clara😍) and also add it to some new styles like the Keepsake Tunic (my fave), the polar express jacket, and tucked beneath the tiers of the Good tidings Dress! 
  6. Sentimental silhouettes… A few months ago (back in…April I think?) I was designing holiday, just had a baby, and I was spending a lot of time thinking about all the mama’s who have inspired me over the years. Of course Denise is at the top of that list, but there have been so many wonderful ladies I’ve met over the years that have made an everlasting impact on me as well. The women who followed me from one dream to another, supported me regardless of the brand I was working for. During this time, I couldn’t help but think of Mandy. If you knew her— lucky you! She was too funny, too thoughtful, and gone TOO soon. While I didn’t know her as well as SO many did, I felt her loss immensely. And I know that New Years Eve will never be the same. I know it’s not much, but I designed the Mandy dress in her honor. So when you grab it this season (and heck, anytime of year!) think about the silly cat lady that would do just about anything to make you laugh. Think about friendships you’ve made over children’s clothes. And think about all the happy you can spread in this world of ours, just like she did! 

Alright, time to go cross something off this ever growing list of mine! I’ll be blaring the new TSWIFT if anybody needs me… 😉

XOXO,

Sam

It’s almost the most wonderful time of the year! Well, technically it’s still 2 months away…but around here we are in full on holiday mode! With Pop-Up Parties starting TODAY, we have so much to be cheerful about, don’t you think!? Our 4th and final release of Written in the Stars is here! I honestly can’t believe it. I never thought August 1st would get here and now I’m on the verge of waving goodbye to our first Wildflowers Collection, ever. How does time go so fast and so slow all at the same time? Does anyone know the answer to that??

When I started designing the 4th release, I wanted to make sure it was geared towards all the fun holiday activities that come along with this splendid season! I think there’s something for everyone and every occasion, from Christmas cards to fancy holiday shows and everything in between. I started with your typical green and red palette and slowly shifted the shades from bright tango red to this sweet pink toned Sangria and my green morphed into a deep jewel toned blue-green that felt so luxurious and bold to me. Of course I couldn’t just use those two gorgeous colors so I threw in Peridot for a more traditional shade of green, and used Twilight Blue, Powder Pink, and Chateau Rose from the 3rd release to balance it all out. I wanted to make sure there were items that could be worn past the season too, so you’ll see a few navy based items, abstract Christmas tree prints and so much more! 

One of my absolute favorite items is the Lala Tiny Dancer Top. This simple knit little number features retro starburst print on the bodice and an adorable vintage ornament print on the skirt. Back in March when I found this ornament fabric I knew I had to find a way to incorporate it into my first holiday release. You see, my old design partner and best friend, Denise, was 100% over the top during the holidays! I mean, the moment December was here she couldn’t think of anything else besides 1.) shopping, 2.) decorating, and 3.) spoiling those around her like CRAZY. All month long we would spend a couple of hours working in the AM, then we’d hit up Target, Big Lots, William Sonoma, Von Maur, and all the other randoms stores on her list… Always on the hunt for the PERFCT gifts and the PERFECT ornaments for each and every person coming to her annual Christmas Extravaganza. This was her favorite time of year and she made it mine, too. I grew up not loving Christmas so when I began working with Denise so many years ago, she really opened my eyes up to all the wonderful things the season truly could be! And ever since then I’ve had this ever-growing LOVE for the season and also this ever-growing ornament collection that I add to every year! All thanks to her. Gosh, I have so much…so so much…all thanks to her. Anyway… 

In honor of Denise and the joy she spread each and every Holiday season, we decided to do some joy spreading of our own—introducing the 12 days of Nifty Giftys! Every day during our Preview Pop-Up Parties we will be posting on Instagram a cutie sneak of our 4th release with a fun question to answer! At the end of each day we’ll pick someone randomly to win a little nifty gifty! It could be some buttons or trims or fabrics or a messenger bag or..or..or.. something fun and something special, picked just for you! Heck, you might even get a little note with my terrible handwriting all over it! Haha, I hope that doesn’t discourage you from playing along?!

I’ll end this where I always do…I can’t believe any of this! I can’t believe you all allowed me to design for your gals…again! What a freaking honor it is!! And as I stare at Spring Pre-production samples across the room, I just cross my fingers and my toes that I can keeping making fun, youthful, and fabulous styles to dress your little ladies in! 

XO,

SAM

Let me just tell ya this, last Friday was the best day ever.

On a whim, Caroline brought up the Magnolia Silos last Tuesday. You know, the place Chip and Joanna Gaines totally redid in Waco, Texas! Well for the past two years they’ve thrown this epic art fair/concert—the Silobration! Artists and vendors from all over the country show up with their wares, ready to settle into the long, hot, wonderful weekend ahead! We started lurking hashtags on Instagram and blogs from the past years’ Silborations and we decided it sounded too good to miss! 


Well, I mean, we obviously missed the opportunity to have a booth..but what would we have done with a booth anyway!? I guess I could have given out sweaty hugs, and Kate could have taken photos and maybe we could have just had an epic dress up booth!? Ahh…I guess I’ll just put that in my back pocket for next year?! 

ANYWAY, Waco is basically in our backyard and we couldn’t find a reason not to go! And Miss Caroline had the gold star idea, AGAIN. She goes, “why don’t we go and just randomly hand out dresses?!” She knew I was on board before the question fell out of her mouth. We bounced around the office spreading the word— we were going to the Silos on Friday INSTEAD of the office. We were SO excited. The *short* countdown to SILOBRATION, MISSION: SPREAD THE LOVE began! 


Now for a quick confession, I have never watched Fixer Upper. Even back in the day when Denise and I would get screenshots of Joanna’s girls wearing our designs on the show, we never really hopped on the Fixer Upper train! But stepping into the Silos, I totally get the fascination with their talent, that’s for sure. Wow. It’s just a beautiful space! And filled with the friendliest of faces! You could just tell the whole establishment was a huge labor of love and I felt so lucky to bask in the beautiful event they cultivated. 

We packed up 27 outfits and dresses to hand out and hit the road early Friday AM. Our plan was just to walk up to Mama’s with little girls, and surprise them with a WF package! All the mama’s were so gracious and excited. Some stared at me like I was trying to sell them something at first, which was so funny to me, but I just kept nervously talking and eventually I spit out the fact that I just wanted to GIVE them a dress! There were lots of hugs shared and a few photos, too! We even met a little girl from Austin that we invited to our first Spring 2018 photoshoot that’s taking place later this November. 

We bought hats, tee’s that said howdy, plants, art, and even a mountain of brisket nachos. Margo turned heads everywhere she went in her first-ever Wildflowers outfit and honestly, spreading the love of Wildflowers felt better than I could have imagined. With each person I walked up to, I felt the same butterflies of nervousness build up, but every time I walked away the smile I had was bigger than before and that feeling is simply unmatched!! I love Wildflowers. I love our team, the clothes, the connections, the adventures we’ve had and will have… I love what we’ve built and I can’t believe I’m a part of it! Thank you all for allowing us to do what we we love! Thank you to all of our wonderful customers and friends, and especially those who take the time to host shows with our Consultants. I know it means the world to them (and us all!) that you invite them into your homes to share Wildflowers and support their growing independent business. 


We wanted to find a way to thank our hostesses with the mostest-ess, so we decided that this next release we’re gonna do something a little different! Release 4 Pop-Up Parties kick off next week and there will be not one but TWO hostess only items available…


Introducing The Polar Express Jacket and Sweet Celebration Dress looking extra fabulous on Vivi, one of our silliest little models!

Last but not least, I need to pick the winners from last weeks post!! Will JAMIE JACKSON, KATHLEEN RITTER, and HEATHER ROCHELLE MARTIN please email Andrea at andrea@wildflowersclothing.com? She will help get those cute messenger bags in your hands!

XO,

SAM

Can I just tell you how interesting it is to see your favorites each release day?! I love seeing which items y’all go gaga over because they’re always different than what I predict! Well not ALWAYS but I’m still surprised by our top sellers each and every month so far!

Did you know our whole team in Austin is involved in picking each release? I over-design at least 2-3 times — which means if we want 20 pieces in a release, I design 40-60 pieces for us to CHOOSE from to create the final 20 pieces. During this time we all end up with our personal favorites, of course. Dresses or tops we HAVE to have in the line…you know, the ones that we would ‘fight’ to keep in the release! Or styles that are cute, but we decide should be recolored and saved for the next release or season. It’s truly funny to see everybody’s picks and hear WHY they picked them. Ashton, our CEO, has some of the strongest opinions on what designs he likes best. He always says “I’ll dress my girls in that…and that…and that and that and that.” For instance in October, he HAD to have the Monet Top and the Whimsical World Tiered Dress! No if’s, and’s, or but’s about it! Where as I HAD to have the reversible jumper. HAD. TO. I would have fought everybody at that table for it!

Luckily we were all in agreement that the jumper was a must and I didn’t have to wrestle anyone over it. 😉 There’s just something about that plaid, am I right?! All of our printed woven fabrics we’ve used, so far, are poplin – a cool, lightweight woven fabric with a smooth hand feel, that’s easy to iron and shouldn’t wrinkle too easily like most 100% cottons do. But this was the first time I used a yarn dyed poplin…which is the reason the jumper is reversible! Ha, you should have seen me when I came up with the idea. I felt like a genius, even though it’s a rather simple concept! If you know me, it doesn’t take much to get me bouncing around, overly excited…

Our other OBVIOUS favorite was any and ALL items with the fable print on it!! Those deer, owls, and foxes wrapped up in scarves all cozy and such?! How could you not love it!? Not to mention it was hand drawn for me to color-up by the AMAZING artist who designs all of the fabrics for Eleanor Rose and Kelly’s Kids. I felt so honored to have her create this one-of-a-kind cutie print for us! The Fable Peasant Top paired with the Mimi Leggings is near the top of my favorite lists too. Such a sweet, simply adorable pairing, made only more adorable by the DARLING Adeline James in it above (that’s Ashton’s littlest girl!). Or -if you’re like me and you like to get a little more adventurous with your outfit making, then try it styled with the Comeback Knickers!! There’s a small ruffle tucked underneath the ‘words of wisdom’ trim around the skirt of the peasant top that helps the knickers coordinate ever-so-perfectly.

And that leads me to the last piece I want to swooooon over today! The Pixie Mitzi! The slightly curved, LINED, bodice, the 4 paneled skirt, the ruffle detail on the side panels…and that fable print featured smack dab in the middle! I have all the heart eyes for this special little guy. PLUS. I named it after a dear friend of mine Mitzi, from the amazing Livie and Luca Shoes! I haven’t even told her this yet! No time like the present though, right!? Well Mitzi, this exceptionally unique silhouette was designed with you in mind! Your magical spirit, unique (insanely creative) style, and huge HEART are what make you special to me and I guess I hoped this dress captured that as well as you do. ❤️

OKAY LASTLY!!! I wanna do something NEW. Well, something OLD to me, but NEW for Wildflowers—a blog contest! Tell me what your favorite WF style is so far and why for a chance at one of our limited hostess messenger bags!! All blog comments need approved by admin first (we get LOTS of spam for some reason?!) so don’t worry if you don’t see your post showing up immediately! Andrea or I will go through and make sure they all get approved before we pick the winners!

I cannot wait to see what are your TOP favorites are! 😍

XOXO,

SAM

P.S. Check out my gal, Andrea, looking even more gorgeous and princess-ly than usual! She just got her wedding photos back yesterday and our entire office has been oohing and ahhing over them all morning! Her wedding was one for the books, let me tell ya. It might even be part of the story for Spring 2018…you’ll just have to wait and see! ✨