29 Dec A Year in Review
When I think back to January 7th, it feels like a dream. Lynn, owner, founder, and designer for Kelly’s Kids and Eleanor Rose, walks in my office, shuts the door, and says – “I want to start a new company, and I want you to design…whatever you design for it!” Maybe that’s not verbatim, but you get my drift. My non-compete was officially up and I was free, and she was giving me the chance of a lifetime. I remember crying. I remember discussing names she’d been thinking of for the brand. All of this happened in about ten minutes. That’s Lynn, she’s not only a fast talker, but a quick dreamer too. And when she believes in something, it makes you believe in it too!
I remember the rush of excitement I felt in every bone of my body…I was going to get to design again! Heck, I was going to create a brand with girls that had become my best friends over the past year. What?!
Flash forward to March. 100’s of sketches and what felt like thousands of fabrics later, four releases of our first collection, Written in the Stars, were designed. And not 2 days later, I had a baby! That’s where for the first time, I felt like I was drowning. I started spiraling, I didn’t know what I was thinking. I couldn’t do it all. But then I remembered, oh ya, I don’t HAVE to do it all. That’s NOT the first time my team picked up the slack, but it was the first time I really let go and watched them take care of me. It was humbling and it was truly inspiring to see my girls blossom!
I wish I could say that was the sole instance, but that would be a lie. I need help more than most, I bet. There are days, okay, I’ll be honest, WEEKS, when I don’t think I’m good enough. I’m not a creative enough designer, a mature enough leader, or a present enough mother. When these thoughts become louder than I can stand, that’s when my girls step in and take the reigns.
My girls, they rally – for me, for a good cause, you name it. They’ll be in my office faster than you can say “Sunshine Search” – sitting hot cross applesauce on the floor, surrounding me, while I cry because I’m uncertain or I’m 2 hours deep into lurking other brands, feeling like…why do I even try?! They know why I try. They put all the pieces back into place and show me perspective. I’d be lost without my girls.
Flash forward to July. Our first conference! 17 women flew to Austin from all over the country. I know the number 17 sounds small, but goodness it felt big to me then. These overqualified and utterly beautiful women all hopped on the Wildflowers train without even seeing the clothes in person! They didn’t just hop on, they held tight, and didn’t let go, let me tell you! The first group of Consultants will always hold a special place in my heart and our Wildflowers story.
Flash forward to August. Our first release. I don’t think I slept the night before preview Pop-Up Parties started. It was Christmas Eve x 10000000. And y’all liked it! I mean, some of you even seemed to love it! And each month just got better and better. Y’all especially liked September, I think – and that made the team so stoked because that was hands down everyone’s favorite (of course, each release is my favorite hehe). I read the comments, learned from the feedback, and my head may have even grown a size or 2 with each compliment I read! I KNOW I cried more than a few times seeing your babies in our frocks at school, at recitals, at daddy/daughter dances, and more…
Flash forward to now…. on the heels of Spring. So much to learn and appreciate from the past and so much to look forward to in the future. We have 4 more releases on the way for you. The first half designed with baby Margo on my lap and all designed with her in my mind. The colors are fresh and bright, a real contrast to the gray days the seemingly endless Winter brings. Can’t wait to show you more.
Ahh, what a year! We did giveaways, we tried out custom dresses as a hostess benefit, we tried new styles and fabrications, learned from the good and the bad, and I truly feel like we wrapped up this season better as a brand and better as a family. I know at the end of the day we may just be a ‘girls clothing company’ but to me, this year and these people have shown me how much more we can be! As we grow, I hope we can remember this time as a small, tight team of 8. A tiny team that works SO hard on everything we touch and never gives up! Even when it feels like, what’s the point? Because when one of us feels like that, the rest of us will rally.
None of these moments or these genuinely amazing feelings would have happened without the support of our people. That’s you guys!! I can’t wait to see what we can accomplish in 2018 together. Right now I’m just hoping you love Spring and that we can continue to do some really great things with Seeds of Hope. Not too much to ask, right?!
Okay, now just because I wanna say it… That’s a wrap!!