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It’s been a crazy couple of weeks. I’ll try not to bore you with the endless details of birthdays and brunches and parties and releases…just kidding. That’s all I’m gonna write about today! But before I jump into all the celebratory fun I’ve been having, I wanna scream from the rooftops that RELEASE 3 IS HERE!!! The world just got a lot more colorful (see all that new cuteness here!).

ANYWAY… My baby girl celebrated her first birthday. WOW. What a sentence! I’m not sure I ever imagined saying those words!! But now I can’t imagine NOT saying those words, does that even make sense?!

Her party was “rainbow donut” themed because I think you have to have some sort of cheesy theme at a first bday party, right?! I probably brought enough cheesiness just by being the ring leader for the decor! I couldn’t help myself when it came to all the cuteness at Target, Meri Meri, Amazon, etc!! And, of course, we had donuts galore!! I went to 3 different donut shops to make sure we had the perfect assortment (and WAY too many leftovers). Margo was decked out in her rainbow best in a sweet bubble from Eleanor Rose, our sister company.

The day was filled with treats, pinatas, and presents, but the absolute best part was seeing so many people show up to celebrate her! I never in a million years thought Mark and I would move to Texas and create this whole new world for ourselves, complete with a baby girl and friends that truly feel like family! A family that made Margo’s birthday feel so special. A family that makes me feel like the luckiest girl in the world every single day.

We turned the corner after Margo’s bday and it was MY bday (and also April Fools, and ALSO Easter this year). It was a wonderful blur of birthday brunch and backyard shenanigans, complete with sprinklers, kiddy pools, and beautiful weather!


And literally 2 days later, Spring release 3 happened! I guess they say good things happen in threes, right?! But I think we’re always in the middle of about a dozen good things, so maybe that expression doesn’t even apply?! All I know is I’M SO PUMPED ABOUT SPRING! It’s brought so much joy, BIG CELEBRATIONS, and cuteness…and there’s more coming. But I won’t start talking Spring 4 now, I gotta stay focused on our current release or at least as focused as Sam McDonald can be!?

Until next time…
XO,

SAM

Sometimes starting a new collection or release is just sooooo hard. Now, don’t worry… I always get there…eventually, but the struggle can be SO real sometimes! 

Now that I told you how tough it can be, let me tell you how EASY Spring Release No. 3 was for me! Crazy, right!? I know, I know, you aren’t used to me saying that the colors just came to me…but they truly did this time! I knew I wanted a romantic, airy-feeling release this Spring. And once I sat on the floor with my boxes of Pantones, the hazy shades of coral and lagoon-like shades of blue and green appeared to me! 

I think it was magic. Or maybe it was Denise (I’d like to think she’s a guiding hand in all I do.) Or maybe I should just take the credit for these “smooth like water” shades, but it just felt like everything fell perfectly into place.

Once the colors were nailed down, I started pulling the prints that felt soft, vintage, romantic, and UNIQUE. I always choose a plethora of florals and then slowly whittle them down to the perfect balance—a mix of tight calico florals, big splashy roses, and spacious botanical prints with butterfly accents! Then I find my novelties! At the beginning of the season I made a little “road map” of all the cute “character” or “conversational” prints I wanted to find and use…which was a totally new thing for me! But there was so much cuteness I wanted to cover that the list was an absolute necessity (especially for my new Mom brain)! Let’s see, we’ve crossed off unicorns, dragonflies, teacups, lemons, rainbows, donuts, bunnies, chicks, ladybugs, rain boots, umbrellas, and strawberries…and we’re just getting started!

Let me introduce you to the Spring Release No. 3 novelties that make my heart go pitter patter all over the place! First my little swans came a swimming… I haven’t worked with a swan print in YEARS, so bringing back this beautiful memory (My last collection with Denise had swans <3) in a new way was very special to me. I love their smooth Snow White bodies with apricot feathers, against the Eggshell Blue ground…surrounded by all that pretty navigate green!! And the lily pads!! Ahh…I’m a lover of details and this print takes the crown!! And when I mixed it with the soft sweater knit bodice (I love textures!) I was in heaven. The Swan Lake Dress is everything I ever dreamed of. 

Now, even more MAGICAL, we have our little mermaids!! Part of me loves this THE MOST because The Little Mermaid was hands down my favorite Disney movie growing up. You can still find me belting the words to “Part of Your World” at night when getting Margo in her pjs (she won’t stay still on her changing table unless I’m entertaining her with a tune!). So, it was a no brainer that mermaids HAD to make an appearance somewhere. The other reason I just adore this print is because their hair reminds me of Troll dolls too! I grew up loving those weird little dolls and then years later I meet Denise and she collected them growing up too. One day she brought in her entire collection for me to have. Probably a little silly, but I just loved that we were weirdos that collected these dolls 15 years a part. 

Lastly, hello watercolor brush strokes! On soft jersey knit!! When I colored this print up, I had to step back and stare. I just adore the mix of colors, and the way the distressed stripes look on a knit! Using this dreamy technicolor stripe as a superstar for this release was a snap! It begs to be an all over print, so I decided to showcase it on the comfy Betty Dress, and the knit trapeze top! 

There are SO many more details I want to tell y’all about. But I think it might be better if you just go to a Pop-Up Party and see (and FEEL) for yourself! There’s so much texture mixed into this romantic, watercolor release…ahh. My words, as rambling as they are, will not do it justice. Trust me!!

On that note….Pop-Up Parties begin TOMORROW (AND it’s a very special little lady’s 1st birthday tomorrow too…MARGO!) Fingers crossed you fall in love with this dreamy release like I have.

 

XO,

Sam

I am SO pumped up today! I’ve got sand, surf, and our little miss SUNSHINE on my mind! Y’all didn’t forget about our contest winner, Callye, did ya?! I mean, how could you with those dimples and sparkling eyes?! We are so excited that this weekend we finally get to meet her and her lovely mama, Jennifer, in sunny Florida! Yes, you heard that right… Our original contest stated we’d be flying 2 lucky ladies down to Austin to hang out on our turf, buuuut…we got a crazy hair of an idea that our 4th and final release of the season needed a beach! Not just any beach, but the white, beautiful sand of Seacrest, Florida. I reached out to Jen ASAP because I definitely wanted to give her the Austin experience, if she’d prefer that! But this mama was totally on board, especially when I said WHY we wanted a beach…to shoot SWIM, of course!

Yes, you heard that right! I finally got to design swimwear. I can’t believe it. You have NO idea how long Denise and I wanted to design swim, but we never felt confident in getting the fit/function of it all right. Well, I decided to dive in, with the help from Mano, my tech design partner! After months of samples and samples and more samples, I think we’ve created something really fun and unique for your girls. MUCH more on that later, back to BUSINESS (because I’m all about business).

So Kate (photographer), Caroline (creative director), Andrea (creative strategist), Erin (graphic designer, photo assistant), and I are flying out on Sunday to meet, greet, and have a lovely time with these two! I just can’t wait to meet them and hug their cute necks! I have so many things I’m excited about, but I think I mostly can’t wait to just go to dinner and hang with these sweet people. Wildflowers has brought so much beauty into my life, but the people…the people are everything. I just know Jen is going to be another soul sister of mine! And Callye, well, I’m going to put her in my pocket and keep her forever! Or at least I’m certain I’ll want to!

Okay before I go, there’s one more thing I just gotta tell ya about. You guessed it…BEST DAY EVER RELEASE NO. 3! I know, you’re probably thinking “Sam, slow down!”  – but I can’t! Preview Pop-Up Parties start March 20th! Which just so happens to be the first day of Spring AND Margo’s 1st birthday! So I know it’s going to be the best day ever! Until then, take a look at these little sneaky sneaks and tell me what you think! This is the release where I really FELT I was coming into my own…so I hope you love it and feel that as much as I do!

XO,

SAM

Word on the street is you guys are digging release 2?! You have no idea what a relief that is. Ha, and now I can begin to worry about Spring 3… It’s a bit different. But more on that later!

Sooo… This was a BIG release! HUGE, actually. Did you notice all of the little novelties and vintage-y florals? What about those little peeps!! Omg, I used to eat those UP during Easter as a kid, so I had to add a nod to those too-sweet-for-life marshmallow chicks. I wonder, what is your favorite part about this release? I have a feeling it’s the rainbows. And I cannot blame you for that! They’re so darn HAPPY. Actually, that’s what I love most about this release…how HAPPY it all feels. 

And if you know me, happy is what I’m all about. I remember being a senior in high school and being asked “what do you want to be when you grow up” and my response was always  “happy.” I never had any expectations of making lots of money or owning fancy cars one day… Heck, I would have never even uttered the words “designer” back then. And now that seems like a century ago. How lucky am I to say that I grew up to be what I always wanted to be? HAPPY. 

ANYWAY. Something that made me down right giddy was watching Margo model these precious bubbles! When I started Spring, you KNOW I was SO ready to design baby bubbles. I mean, what else was Margo going to wear all Spring and Summer long?! So seeing her in them at the shoots has been pretty indescribable. My cutest creation + the little works of art I’ve been making for years = total magic.✨ It’s been fun dabbling in different designs and different fabrications. For this release I tried 2 different french terry styles and one woven! It’s been interesting striking the balance between too many details for a little baby (I never want to overwhelm the MOST adorable part of any outfit…the child!) and enough to make it feel special, so special your babe HAS to have it! But I guess that’s the tricky part when I design anything… Striking that balance! 

I think I’ve said this before, but this Spring is really like a big ol’ (BEAUTIFUL) science experiment for me. I tried SO many different things, updated designs from my past, and kinda re-defined what our releases look like. I can’t wait to show you what I mean in Spring 3 with a fresh batch of “smooth like water” colors! Ahhh…broken record time, but…I CAN’T WAIT TO SHOW YOU. I’m so HAPPY I get try all of these new fabrics, colors, styles, etc., with you!! You know that quote that goes “What if I fall? Oh, but my darling what if you fly?” I feel like that sums up this little dream come true to me. I’m always worried I’ll fall, but y’all always make me feel like I can fly. 

Thank you SO MUCH for that. The best is yet to come, trust me!

XO,

Sam

Photo shoots are always pretty wonderful days. Our kick butt, girl power super squad (aka our team), a group of little gals that feel like family, new never-been-worn styles, and a beautiful location…how could you go wrong? 

Our Second release photo shoot was pure magic…or maybe a better description would be pure homegrown GOODNESS. Either way, all the stars aligned and after an 8-hour shoot on a local farm, the collection came to life in a way I never imagined. If there was one release this Spring that made me nervous, it was this one. I was worried I was going too bright in terms of colors, or too broad in terms of fabrications, or there were way too many silhouettes?! I don’t know… First I design, then I worry – ha, like clock work. But photo shoots give me a little reset, heck, SOMETIMES photo shoots even give me a little bit of an ego! That’s bad, right? I shouldn’t admit it, but seriously, seeing all the girls surrounded in my designs…well it feels good. Don’t worry, I don’t stay full of myself too long! Like today, I’m back to being the good ol’ worry wart you know and love! (oh gosh, there I go being full of myself again!)

This rainbow of a collection is filled with all the things that remind you of this beautiful, transitional season…like blooming tossed florals, garden inspired prints, and a handful of fruity fabrics! And the color palette? It’s almost JUICY. Haha, okay that’s a little strange, but it’s so vibrant and saturated, like a fresh picked strawberry. I took the colors from the first release and played them up…so the shades you only saw sprinkles of in the first release – you’ll really see take center stage here! I’m talking Paprika red, Ultramarine navy, Kelly Green, and new hints of Sky Blue, too! 

Back in May 2017, I came to the review table with about 100 different styles to pick from. Out of those 100 styles, I had my eye on one dress that COULD NOT BUDGE. I mean, this dress HAD to be in the line or I didn’t know what I was going to do. This layered up beauty, the Summertime Sandy Dress, is a parfait of florals, lace, rainbows, lemons, and lots…and lots of twirl! This dress encompasses the entire release and is one of my favorite little masterpieces…ever. The dainty tie strap shoulders, feminine slight V neck, and smocked back (for a comfy fit!) are just the icing on the cake! 

And now, I blinked and Release 2 Pop-Up Parties are here! This is our largest release of the season with over THIRTY styles to choose from — all designed with over 25 mixed and matched fabrics that look so fresh they could have been plucked from the tree this morning! There’s literally just gotta be something for everyone! Or at least I hope there is!

XO,

SAM

P.S. To thank those who took the time to read my rambling words today…let’s have a blog contest, shall we?! Last year, I mentioned one of my go-to moves for guaranteed giggles during a photo shoot was the BLANK. Post what you think BLANK is and I’ll send the first winner one of my top fave looks from this release! 

What a couple of weeks it’s been! Release days always feel like a whirlwind. And Best Day Ever was no exception! We encountered a few challenges, but all in all I think we are so close to smooth sailing! SO, so close. A huge thank you to our Consultants for rockin’ it last week! I can’t imagine how it feels to be in the front lines, chatting it up with you and all your precious daughters! I bet it’s nerve-wracking and fulfilling and exciting and wonderful… I don’t think I could ever do what these ladies do! I know I couldn’t. I guess we all just fall perfectly into our places, don’t we?

Obviously I gotta tell you all about some of my fave fave faves from the first release! We all know I’m a smitten kitten for all of the styles, of course! They’re all my little babies and there are reasons and details I adore about each and everyone. I could tell you why I chose the exact shade of pink for the Pink Crush Tee and when I decided it was going to be a heather color. I could tell you exactly why I choose dragonflies prints, all because of one lady and her beautiful story (that’s you, Brenen!). It’s strange, but they’ll never just be designs… They’ll never just be item numbers on a spread sheet to me. I work so hard on every inch of them, from the first thought bubbles in my brain to the scribbles on my notebooks to the delicately drawn digital sketches to working hand-in-hand with Mano to make sure the fit and construction are all the bees’ knees— these little designs are our little works of art! And it’s a dream come true when they’re donned by your daughters.

The first better than basic print I came up with for Spring was the bouncy, uneven dots of the Blue Skies Betty Dress. Who doesn’t love a good polka dot, am I right? It’s almost impossible for me not to include them on a board of designs. However, my most fave dots are the ones that aren’t so even and lined up in rows…so these imperfect, scribbly dots quickly became a favorite! And when I added them to this sweet and easy Betty silhouette…well, it was all blue skies from there! This little frock, in soft and strong medium weight french terry, is the ‘all year ‘round’ style every gal needs! French terry is known for it’s cool hand feel and tough durability, you’ll be grabbing this style each and every season….in the summer it wicks away sweat and in the winter it’s soft little curled interior will keep your gal stay warm and cozy —making Betty MORE than cute, but pretty darn practical too!

I can’t tell you about my most simple favorite without going on (and on) about my most special favorite, too! When I was a little girl, I had the imagination of a unicorn. Okay, honestly, I’m not sure when I found out what unicorns were, but I loved girly stuff…and I loved playing pretend. Barbies, tea parties, flowers, making bug habitats (okay, not so girly, but I’ve always had a tomboy-ish flare) and playing house were my thing. Do you remember playing house?! I was always the mommy. And as the mommy, I always insisted on having dignified tea parties! When I dreamed up the Storybook Ballet Dress I wanted it to make your girl feel like a princess! A little princess playing house, hosting tea parties, and daydreaming of all the fun and silly adventures that lay ahead of her. So I made sure it was chalk full of sweet details, like the tea party apron…the magical wishes trim…and the dainty double flutters. I also consider Mama’s when I design, and I know not every mama loves a good novelty, so I decided to make the apron on the Ballet dress removable! Once it’s unbuttoned you see the full vintage inspired floral laurels on the skirt– it’s crazy that this is the only place you’ll see this fabric because it is my FAVORITE. From whimsically wonderful to folksy vintage, this dress is the queen of variety and cuteness!

And together…these really show the Wildflowers range, don’t you think?! Sweet and simple, or dainty and covered in details…that’s how I roll. Always want to create a little something for everyone, and because I myself can never truly pick one favorite… So the best of both worlds it is for me! Like these two sisters, both sweet as sugar…and funny as can be…but both SO different. Eleanor and Adeline, our CEO Ashton’s darling daughters, are the perfect example of little wildflowers to me. What an incredible blessing it is to be able to design something that makes them both smile 🙂

XO,

Sam

There are collections that you want to ease into, slowly building a rich color palette and variety of silhouettes to introduce you to the new season ahead. But this year, I wanted to greet spring with a big “HELLO THERE, SO NICE TO SEE YOU!” I didn’t want to tip toe into the sweet shades this delightful season brings, I wanted to make a big ol’ splash!

Getting started — it can be toughest time for me! My brain and my eyes always take a little while to get on the same page. For instance, my brain might be planning on rusty vintage oranges, dirty chartreuses, and faded pinks, but my eyes might be seeing something else entirely! And I’m always, always waiting for that strike of creativity to hit me. Little did I know, my biggest inspiration was about to happen…

I was 9 months pregnant at this time and ready to meet my little nugget, Margo Denise. What would she look like?! Who would she be?! I couldn’t wait to meet her, and apparently she was a little excited too, because she decided to come early — on the first day of Spring! On March 20th, we welcomed little Miss Margo into this crazy world! Life as I knew it would never be the same (and certainly designing wouldn’t be!)! She is the most precious thing I’ve ever created. She’s one-of-a-kind and all mine! With spring colors and fabrics on my screen and a little bundle of joy on my lap, I felt like I finally had the inspiration I was always looking for— my own real-life daughter! I knew exactly who I was designing for now and I knew exactly WHY I was designing… To keep this sweet and innocent girl ‘little’ (and totally stylin’ hehe) as long as possible. And maybe, just maybe, while I work to create silhouettes that feel lovely, youthful, and happy, I’ll be able to create a little magic, too.

Caroline, our creative director, put into words what I was designing and what I was feeling before even I did… She felt it herself as soon as she saw the board filled with 100’s of little frocks. And together, we decided ‘Best Day Ever’ is a collection that celebrates everyday magic!

I’m talking about the simple, day-to-day, magic that is just as sparkly, but maybe even harder to see. Sometimes magic is getting your kiddos to school on time. Sometimes magic is eating veggies every day of the week or getting your 64oz of water in! Magic doesn’t always have to be so fantastical—it doesn’t have to be filled with illusions, myths, and tricks. The most understated magic, the kind that we experience all the time, whether we notice it or not. And THAT’S what I want to celebrate this season! The everyday magic that fills our lives to the brim with endless giggles, ooey gooey love, and cozy cuddles.

I must say, I didn’t notice this special, almost invisible, sorcery until I had Margo. Have you ever heard the saying or scrolled past a post on instagram that says ‘Mothers are Magic”? When I read those 3 words something inside me clicked. Mothers ARE magic!! And so are the little nuggets we create! A pure, real-life type of magic that fills our mornings and nights. It’s the everyday magic that leaves us enchanted long after the storybook ends, and the princesses and prince live happily ever after.

I wanted to capture the effortless joy of being a kid— where your whole world is make believe, and magic is around every corner just because you BELIEVE it is…here’s to hoping I did just that!

XO,

Sam

P.S. Did y’all notice our pretty new blog header?! There might be a sneak or 2 hidden in all that messy cuteness!

Wildflowers Clothing is firmly rooted in hope. Some might say that hope is just merely wishful thinking — but it’s much more than that — it’s what keeps our chins up, our hearts open, and our souls on fire. It finds us in our darkest times and shines a light, and it whispers to us in the best of times saying “you are exactly where you are supposed to be!” Hope is one of life’s greatest gifts and spreading it comes in all kinds of forms — smiling at a stranger, sharing your time, giving words of encouragement, paying a kind favor forward, and being there for a friend. 
 

Through our Seeds of Hope Program, we are humbled to be able to help children who are in desperate need of hope — and we could not do it without you! Because of your love and support for our growing brand, we were able to donate $10,000 from our Written in the Stars collection to Unbound’s education fund. The best part is — this donation will help 30 children continue their education by providing them primary education, shoes, uniform and transportation! Education is the only way to end vicious cycles of poverty for children so that they can rise above their circumstances and find a path to success. Somewhere in this big world, your Written in the Stars order will provide light to someone’s life and give them hope for a brighter future! And for that we want to say  T-H-A-N-K  Y-O-U!


 
We are excited to continue to spread seeds of hope through our charity for this season — Destiny Rescue. This incredible organization puts their lives on the line to end the sexual exploitation and trafficking of young children by rescuing, restoring, protecting, and empowering children who are in desperate need of rescuing. They are a voice to the children who don’t have one and a light to children in the darkest places.


 
I’ve enjoyed getting to know one of their passionate representatives, Aaron. When Aaron found out that we wanted to partner with Destiny Rescue this season, he was so eager to share his message with us and our consultants that he jumped on a flight to Austin and joined our Spring Conference. It was such an honor to have him speak and share his stories with us. While stories of child sexual exploitation and trafficking are difficult to hear, he reminded us that we can’t be silent. These children need a voice and Destiny Rescue gives them one. His hope and energy for their mission is absolutely contagious and we all felt it. $1,500 is the average cost of rescuing one child and with each purchase this season we will be one step closer to meeting our goal — rescuing 15 children! Destiny Rescue is out to save the world from sexual exploitation of children, and we are ready to be a part of it with YOU! 

If you’re interested in learning more about Destiny Rescue, you can visit their web site too: https://www.destinyrescue.org/us/

XO,
Caroline

You see, I feel like Wildflowers has been the explosion of love and color I always wanted it to be, but I know we have fallen short in many ways. And in this way, we have mostly disappointed our best hostesses. You know the ones, they’re always posting and sharing the brand, hustling side-by-side with their Consultant, always doing whatever it takes to get their customers their must haves, while sometimes—often this past season—missing out on their own.

About 2 weeks ago this all began coming to light. While I am friends with most of these ladies on Facebook, and I had read a grumble here and there (rightfully so!), I hadn’t ever realized the extent of their discontent.

I have to be honest and tell you I experienced a myriad of emotions when I read the initial post. Confusion, heartbreak, betrayal, embarrassment, worry, fear, and a lot more confusion. These were all my gut feelings. I didn’t know what to do, so I messaged the source and eventually got her on the phone. It was a conversation filled with tears and healing, hopefulness and understanding, and honestly, I felt like I had a grip on it all! We could make this better. We WOULD make this better!

Since then, there’s been a handful of conversations and interactions that I thought began moving this issues forward.  We responded to every single hostess that e-mailed with a concern and we addressed the issues and came up with solutions. We e-mailed hostesses about their remaining gift cards and ensured that they knew they can use them in Spring.  I updated our qualifying hostesses as often as I could on custom dresses. We made internal promises and commitments to not repeat past mistakes like selling special hostess items at the end of the season and more. We also double and triple checked to make sure all emails sent to our customer service gal, Teshania, have been read and responded to since our inaugural season began, last August.

And maybe most importantly –  behind the scenes, our team has been working for months on updating our back end software. This Spring, we are no longer using our software that caused SO many issues this Fall, we have a brand new system that should alleviate many of those carting headaches that were at the root of the majority of these technical issues.

But I was wrong thinking things were fixed. Or not wrong, but not entirely understanding the full extent of the hurt. And the conversation continued online and I was/am embarrassed it’s taken me this long to publicly address it. Maybe if I had said something earlier, you would have know how we were working on these improvements, not ignoring the pleas of these dedicated supporters.

I now know it’s so much more than gift cards and one-of-a-kind dresses (although we are all here because of pretty clothes, right?). It is entirely the way these issues have been addressed with these top hostesses, our BEST gals. I mean, one of the quotes that runs in the front of my mind is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Y’all could forget about the dresses being late, heck you would FORGIVE me for it, but the feeling you have been left with is unacceptable. And I am so sorry for it.

I truly do think most of these issues came along with the growing pains of our first season in business. A season I look back on with a smile, because I know the tiny team with the huge to-do lists that made it all possible. But our tiny team was NEVER alone in creating this dream come true. And I’m honestly ashamed to say I haven’t recognized this fact enough lately. I could give you a million reasons why I was too busy or my anxiety made me hide, but the bottom line is… we did not build this alone! And heavens knows we are not done building, working, or trying to be better.

I want you know we are making changes and fixing what needs to be fixed. Because no matter how beautiful our designs are, beauty comes from the inside, right?

-Sam

It’s officially 2018 – and with a new year brings so much sparkly NEWness. NEW season, NEW colors, NEW fabrics, NEW styles! So much NEW is coming your way and, my goodness, does it feel like a breath of fresh air to me!

I’ve always believed Spring was more than just flowers, it’s filled with the magic of LIFE. Spring brings rain, gardens, and all the magical things! Everything goes into this sleepy gray slumber over the Winter and when Spring rolls around, it’s like everything wakes up! It’s a Harry Potter kind-of magic that I’ve always believed in since I was a kid. My dad really encouraged me to believe in, well, whatever I wanted to believe in. So in Spring, as soon as the snow cleared up and the grass began peeking behind the old crunchy leaves, we would always look for fairies. Every bug I saw could magically transform into a pixie in my mind. From dragonflies to lady bugs, these weren’t just little critters to me, they were little magical beings that only Spring would bring!  

My first Spring release. It’s around the corner. Do you know how nervous I am? Do you know how EXCITED I am? Denise and I always said “Spring is easy, Fall’s the tough one.” I can honestly say that was NOT true for me when I began designing Spring last April. I’ve referred to Spring as a ‘labor of love’ for a million reasons, but for one, I just had a baby! And two, I spent so many hours crying, trashing everything and starting over, over and over. Gosh I know that sounds dramatic, but heck, it WAS dramatic. If you’ve had a baby (we’re all mamas here, right?!), you know that you’re feelings are all out of whack, and everything is emphasized, so I tried my best to use those crazy emotions and put them into my designs. And like I said, I had to scrap the plan and start over a few times…but the result is something I am 100% proud of. 

I wanted you to really FEEL the difference from Fall to Spring, so I started with a fresh batch of colors. For the first time like, ever, I really wanted to use clean, bright colors…colors that screamed happiness to me! I usually lean towards what I like to call ‘dirty shades’ but not this time. I wanted lemon-y yellow to give an early nod to Easter; I wanted pearly blue dots to provide a sweet balance to all of the bright POPS, and I wanted your gal to squeal with delight upon seeing the blushing pinks and dashes of coral. 

The colors are fresh and inviting, but the prints – they capture that MAGIC I was going on and on about. Whimsical novelties are heavy in this one, and why shouldn’t they be?! Spring brings out the best in nature, people, and PRINTS! Every bit of it makes me grin from ear to ear. 

Sooooo…have you ever had one of those days? You know the days, the ones where the sun is just SHINING and everything seems to go your way!? And you show your friends love and they show it right back and honestly it just feels like the whole world makes sense?! The last year has shown me so much about myself, my family, and my team, and what I realized is I have the best day ever…all the time! How lucky is that? 

Back in August, Caroline (Creative Director) and I went to Andrea’s (Creative Strategist) wedding. She was insanely stunning, the decor was gorgeous, and the whole event felt like something out of a dream. A year before, I could never have imagined making a good enough friend to A.) be invited to her wedding, B.) to travel to Wisconsin to attend this wedding (first time leaving Margo even!), and C.) feel ALL the FEELS because…dang, I love her! I was surrounded by love at every corner! Caroline and I couldn’t believe how emotional we felt watching this gal say “I do,” but..we did. That night we were taking too many photo booth photos and I grabbed this sign to snap a pic with, and on that sign it said in big bold letters…BEST DAY EVER. That sign was the SIGN we needed! Caroline looked at me and I looked at her, and we both knew what the other was thinking (we always do). We had a name for Spring. It was perfect and it captured everything that Spring is, and everything our team is to me. 

All I know is I wanted to bottle up all those good vibes and pour them into one happy-go-lucky collection. I wanted to show you what I think it looks like to have the BEST DAY EVER. Maybe, just maybe, it will give you all the feels, too –  a reminder of one of your most joyful times, or maybe it will just add an extra dose of sweetness to your gal’s wardrobe! 

Last year, I feel like the girls and I took on the world! And honestly had the greatest time doing it. What will this year bring? What new challenges will we face as a team?! All I know is that one thing is for sure… 

We are going to have the BEST DAY EVER doing it. 

XO,
Sam