Blossoming Blog | Uncategorized
1
archive,category,category-uncategorized,category-1,ajax_updown,page_not_loaded,,footer_responsive_adv,transparent_content,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Uncategorized

It’s the end of March…HOW IS IT THE END OF MARCH!? I swear 2019 just began yesterday. And I’m CERTAIN Daydream Believer just released, right!? But alas I am wrong!! Time has flown, and we’re approaching our 3rd release of the season—Pop-up Preview Day is TODAY!

You guys, this release makes my heart so, so happy. Let’s start with the colors…I pulled new shades I’ve never dreamed of using, let alone putting together! Like the deep Cadmium Green on the (new) Grass Roots shorts…that color became the grounding shade for the entire release—meaning those shorts go with just about everything. Seen below with our Fairgrounds Lucy top, one of my new favorite woven styles! 

And I can’t forget about Dark Cheddar (I swear that’s the pantone name, not just a delicious snack on my mind!) and Swedish Blue. These two colors next to each other made my eyes do a happy dance! You’ve seen that perfect shade of blue on our Ansley Dress (named after a Consultant’s darling daughter) and the Birthday Top, but we’ve been keeping that bold contrast of orange a secret…which you can now see today!

The colors just seem to come to us, like they’ve been patiently waiting their turn in the good ol’ pantone boxes. But the inspiration and the overall VIBE? That can take a little bit of time. Ashley and I went back and forth for a while on what the novelty story would be for this release. We always have these big ideas at first, “let’s have a circus theme,” “ya a big top skirt and pennant trims,” “OH YEAH!” And then these big ideas start changing into smaller and, in my opinion, more unique ones. You see, I don’t think we could ever stick to one certain ‘theme’ but instead we come up with a kaleidoscope of little stories that all work together, but can happily live alone. And this release captures that crazy balance of ‘planning’ and ‘unpredictability’ soooo well. From the ’Tim Burton’ style deliciously dripping ice cream cones, to the rockin’ roller skates on soft knit, and all the sweet treat eating elephants in between, you get a delightful dose of random-ness sprinkled across a wide array of thoughtful styles! Which is the best of both worlds if you ask me! 

In the end, the simplest way I’ve come to describe this release is like… “a summer camp birthday party!” But of course, all of these colors, and fabrics, and styles will never feel that simple to me at all. They’re a big batch of beautiful memories with Ashley—trying new color combinations, constant reminders of a crazy, sweaty, balloon-filled day with our team at the photo shoot, and also totally and utterly reminiscent of my favorite gal, Margo. This whole release SCREAMS Margo. And between you and me, she may or may not be living in these styles the past couple weeks!! (The perks of being the designer’s kid, am I right!?)

Cheers to a new release and all of the Spring and Summer celebrations coming our way! 

XO,

Sam

PS. Did you guys see that DUMBO releases tomorrow?! I couldn’t believe my eyes!! I wish I could tell you we were so good and planned it, but it’s just a serendipitous coincidence that makes me SMILE! <3 

Nice to meet you, Lovelies – I’m Kate and I have the amazing job of capturing Sam’s designs with my cameras. I’m in charge of all things photo and video related to Wildflowers (as well a the sister brands Eleanor Rose and Kelly’s Kids) and I tend to take my job pretty seriously. I’m responsible for bringing Sam’s clothes to life for y’all, and trying to convey the feeling and excitement behind each release is equal parts hard work and a whole lotta fun. My goal is to make you feel like you’re a part of this crazy Wildflowers magic that goes on inside Sam’s head and that when you look at the photos or watch the videos we create, you actually feel like you’re there with us, getting a little peek at the inspiration behind the designs. So today I’d like to share a little look at how we do that…

The photoshoots are a BIG highlight of each release for our team. Before every shoot there is a lot of heavy lifting and planning and daydreaming and scheming that goes on. We usually start with a pow-wow on the floor of my office where we wax poetic about the inspiration behind the upcoming release – and how we can best showcase and communicate that to y’all (I’m born and raised Texan guys, so sorry but you’re gonna get some ‘y’all’s’ here and there).

For R1 it was obviously based on a back to school vibe with a twist of fun. The gym location was a spontaneous find and one of my most fun memories of that day! R2 (one of my favs) was a whimsical adventure that we loosely based on the book The Borrowers. (Although, while I was shooting, I kept drawing ideas from my favorite childhood adventure movies like The Goonies or Hook.) R3 was allllllll about Theater and The Greatest Showman. Sam played that soundtrack on repeat every day at the office at the highest possible volume so we could all share her enthusiasm together – LUCKY US (just kidding, we all loved it). And of course, last but certainly not least, R4 was based on filling an empty building with holiday cheer using our imaginations and some real good light. So, naturally, we threw a dance party and decorated trees and drank hot cocoa and made a giant Christmas magic mess…literally out of thin air.

After we all get on the same page about how it’s supposed FEEL, the real work begins. We search high and low for a perfect location – if we can’t find one, we find something close and then plot how we can turn into what we want (do we need to build something or paint or source special props?). We figure out what models would best help tell the story – and let me tell you, we work with AMAZING AMAZING AMAZING kids and we love them all as our own. Caroline puts her incredible producing skills to work and gets all the ducks in a row, Sam and Ashley start putting together outfits to showcase and pulling/making props, Andrea plans out hair and makeup, Erin and Lauren steam and prep the clothes, Mano makes sure everything is a perfect fit, I prep the gear and try to plan for worst case lighting scenarios – then we all come together, pack our cars to the brim with gear and props and clothes and OFF WE GO.

(Why yes, that is a denim onesie as well as a pink metallic fanny pack AKA my shooting uniform. NO SHAME IN THE FANNY PACK GAME.)

I’m not sure what people think our shoots are really like but I’m here to tell you it is FAR FROM GLAMOUROUS. We are running and gunning all day long – a lot of the time I’m carrying two big cameras and a kid on my back, Sam’s got armfuls of props and probably two kids hanging off her as well. It is all hands on deck for 8 hours with everyone doing a little bit of everything to help. We play chase, crawl on the ground, climb trees – whatever it takes to get the shot. We set up scenes, tear them down, get filthy and maybe a few splinters or bruises in the process – we really do give it our all plus some blood sweat and tears and WE LOVE EVERY MINUTE OF IT. We all go home feeling like we’ve run a marathon and then the next day I load in the 7000+ photos and videos I shot (this is an actual number – not an exaggeration) and start the hunt for the best images to tell the story of the release.

Next comes the editing process, where I polish and shine the photos and color correct the clothes so the final tale we tell you is an honest one. (Oh, and editing the video is my favorite part, but maybe more on that process at a later date 😉 )

(from R2: left image is straight out of camera, right image is final)

Sam has said it before and I’m just here to ring the bell twice, but our team is THE BEST. I don’t know how we could do this without each other – I know I couldn’t do my job without the help of every single person standing next to me. They’re also my best buds, so that’s a mega bonus. We all add a little something special and I’m so proud to be a part of it. On top of the A+ team, there are so many thoughtful details and hidden ingredients of love that go into every single piece of Sam and Ashley’s designs – each release is a gold mine of creativity. I feel so lucky that my job is coming up with ways to reveal those details and show how special the clothes are…and hopefully help you picture your own littles in them skipping, playing, having their own adventures or telling their own stories!

**Everybody is a photographer nowadays 😉 **

Rainbows and Unicorns,

Kate

You see, I feel like Wildflowers has been the explosion of love and color I always wanted it to be, but I know we have fallen short in many ways. And in this way, we have mostly disappointed our best hostesses. You know the ones, they’re always posting and sharing the brand, hustling side-by-side with their Consultant, always doing whatever it takes to get their customers their must haves, while sometimes—often this past season—missing out on their own.

About 2 weeks ago this all began coming to light. While I am friends with most of these ladies on Facebook, and I had read a grumble here and there (rightfully so!), I hadn’t ever realized the extent of their discontent.

I have to be honest and tell you I experienced a myriad of emotions when I read the initial post. Confusion, heartbreak, betrayal, embarrassment, worry, fear, and a lot more confusion. These were all my gut feelings. I didn’t know what to do, so I messaged the source and eventually got her on the phone. It was a conversation filled with tears and healing, hopefulness and understanding, and honestly, I felt like I had a grip on it all! We could make this better. We WOULD make this better!

Since then, there’s been a handful of conversations and interactions that I thought began moving this issues forward.  We responded to every single hostess that e-mailed with a concern and we addressed the issues and came up with solutions. We e-mailed hostesses about their remaining gift cards and ensured that they knew they can use them in Spring.  I updated our qualifying hostesses as often as I could on custom dresses. We made internal promises and commitments to not repeat past mistakes like selling special hostess items at the end of the season and more. We also double and triple checked to make sure all emails sent to our customer service gal, Teshania, have been read and responded to since our inaugural season began, last August.

And maybe most importantly –  behind the scenes, our team has been working for months on updating our back end software. This Spring, we are no longer using our software that caused SO many issues this Fall, we have a brand new system that should alleviate many of those carting headaches that were at the root of the majority of these technical issues.

But I was wrong thinking things were fixed. Or not wrong, but not entirely understanding the full extent of the hurt. And the conversation continued online and I was/am embarrassed it’s taken me this long to publicly address it. Maybe if I had said something earlier, you would have know how we were working on these improvements, not ignoring the pleas of these dedicated supporters.

I now know it’s so much more than gift cards and one-of-a-kind dresses (although we are all here because of pretty clothes, right?). It is entirely the way these issues have been addressed with these top hostesses, our BEST gals. I mean, one of the quotes that runs in the front of my mind is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Y’all could forget about the dresses being late, heck you would FORGIVE me for it, but the feeling you have been left with is unacceptable. And I am so sorry for it.

I truly do think most of these issues came along with the growing pains of our first season in business. A season I look back on with a smile, because I know the tiny team with the huge to-do lists that made it all possible. But our tiny team was NEVER alone in creating this dream come true. And I’m honestly ashamed to say I haven’t recognized this fact enough lately. I could give you a million reasons why I was too busy or my anxiety made me hide, but the bottom line is… we did not build this alone! And heavens knows we are not done building, working, or trying to be better.

I want you know we are making changes and fixing what needs to be fixed. Because no matter how beautiful our designs are, beauty comes from the inside, right?

-Sam