Blossoming Blog | Sunshine Search
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Sunshine Search

Photo shoots are always some of the best times. See, we are a group of creative chicks, but we’re also a group of energizer bunnies who love to get their hands dirty!! At photo shoots we get to run around, play with the kiddos, review fits of different styles, make new outfit combinations, and just see all our hard work -from concept to fabrics, and now photos – come to life! It’s such a treat being able to design the clothes AND work the shoot. In a past life, I wasn’t allowed to help orchestrate photo shoots, even though we were shooting my designs. I always felt such a great disconnect between the designs and the photography, but that’s just not how Wildflowers works. We are a team here, from start to finish, and I LOVE THAT.

So when we began chatting about what sort of SPECIAL photo shoot we wanted to do for our Sunshine Search winner Callye, we couldn’t get THE BEACH out of our minds. The 4th release of Best Day Ever screams boardwalk fun, groovy Beach Boys tunes, and just pure SUMMER, SUMMER, SUMMER. From 6 different dresses, to 6 different swim suits, we’ve got so much cuteness coming your way!

We decided that sunny Seaside, Florida was the perfect location for our spunky Spring release! I was over the moon when Jen, Callye’s mama, was on board to fly to the beach rather than to Austin! It was funny because Jen was just down for whatever!! She’s totally my kind of girl. All she wanted was to meet the crew and see Callye ROCK a photo shoot (AND THAT SHE DID!).

I can still feel the excitement when I first met these ladies. Jen and Callye came downstairs and Jen and I couldn’t help but run full throttle at each other, ending in a huge dancing, laughing, kinda-crying, bear hug! It felt like I hadn’t seen this good friend of mine in SO long, even though it was actually the first time we were ever meeting! I couldn’t believe we got so lucky with this wonderful person and her darling, doll baby of a daughter! PLUS!!! We got a surprise guest, too! Jen’s mama Velma showed up for the fun, too, which made the whole experience extra special, if you ask me!

I want to tell you about all the fun from the shoot RIGHT NOW, but I gotta save some of my stories for later, don’t you think?! We’ve got almost 2 weeks until Spring 4 preview days start!! So if you haven’t planned a pop-up yet, you’re not going to want to miss this release!! It feels like the fireworks after a week long festival to me, basically the part everyone has been waiting for! Don’t miss out by not showing up! <3

XO,

Sam

I am SO pumped up today! I’ve got sand, surf, and our little miss SUNSHINE on my mind! Y’all didn’t forget about our contest winner, Callye, did ya?! I mean, how could you with those dimples and sparkling eyes?! We are so excited that this weekend we finally get to meet her and her lovely mama, Jennifer, in sunny Florida! Yes, you heard that right… Our original contest stated we’d be flying 2 lucky ladies down to Austin to hang out on our turf, buuuut…we got a crazy hair of an idea that our 4th and final release of the season needed a beach! Not just any beach, but the white, beautiful sand of Seacrest, Florida. I reached out to Jen ASAP because I definitely wanted to give her the Austin experience, if she’d prefer that! But this mama was totally on board, especially when I said WHY we wanted a beach…to shoot SWIM, of course!

Yes, you heard that right! I finally got to design swimwear. I can’t believe it. You have NO idea how long Denise and I wanted to design swim, but we never felt confident in getting the fit/function of it all right. Well, I decided to dive in, with the help from Mano, my tech design partner! After months of samples and samples and more samples, I think we’ve created something really fun and unique for your girls. MUCH more on that later, back to BUSINESS (because I’m all about business).

So Kate (photographer), Caroline (creative director), Andrea (creative strategist), Erin (graphic designer, photo assistant), and I are flying out on Sunday to meet, greet, and have a lovely time with these two! I just can’t wait to meet them and hug their cute necks! I have so many things I’m excited about, but I think I mostly can’t wait to just go to dinner and hang with these sweet people. Wildflowers has brought so much beauty into my life, but the people…the people are everything. I just know Jen is going to be another soul sister of mine! And Callye, well, I’m going to put her in my pocket and keep her forever! Or at least I’m certain I’ll want to!

Okay before I go, there’s one more thing I just gotta tell ya about. You guessed it…BEST DAY EVER RELEASE NO. 3! I know, you’re probably thinking “Sam, slow down!”  – but I can’t! Preview Pop-Up Parties start March 20th! Which just so happens to be the first day of Spring AND Margo’s 1st birthday! So I know it’s going to be the best day ever! Until then, take a look at these little sneaky sneaks and tell me what you think! This is the release where I really FELT I was coming into my own…so I hope you love it and feel that as much as I do!

XO,

SAM

You guys!! It was amazing seeing all your votes, shares, comments, and support for all of these unique and special little sunshines! 

While it was a VERY close call…we do have one lucky winner! 

Meet Callye, our little Miss Sunshine! We are over the moon to host you and your mama here in Austin this Spring. Be on the lookout for this cutie in our photo shoot for the last release of our Spring season. 

I gotta say it just one more time… Thank you all so much for taking part in our first ever Sunshine Search! Hopefully this is something we can try and do each season. How great would that be?! 

XO,
Sam

Wow. WOOOOOW. What can I say, this was the toughest thing I’ve done in a while…and I birthed a baby and a brand in the same year! So before you go wild voting, let me take a second and say THANK YOU. Thank you for opening up your heart and sharing your darling daughters with us. Thank you for the time you spent writing her super star qualities, and all the vibrant details that make her truly one in a billion! While I wish we could have picked every single ball of sunshine that rolled through our inbox, I feel so happy and proud of the little ladies we chose!

Okay, now go ahead, take a look at these little miss sunshines… And try your best to vote for your FAVORITE! Trust me, it’s gonna be tough. Plus, only one vote per IP address (aka computer screen), so take your time and make it count!


Good luck everybody!! <3

XO,

SAM

Sometimes when we’re quiet, it just means we’re thinking…

Not too shabby, right!? We have been planning and postponing this contest all season long, ever since a certain little Facebook group POPPED the idea in my brain! We have no lack of ideas or creativity around here, it always just boils down to manpower and time. Oh time, how you’re always slipping through my finger tips…

ANYWAY! I can’t wait to see your little flowers flood our inbox! And I can’t wait to meet the special duo that gets to hang with us, see me jump around like a fool for the perfect shot, and stuff our faces with delicious Austin cuisine afterwards!! 

XO,
SAM

PS. The first person that says ‘Sunshine Search’ 10x fast AND posts a video to our FB will win a little something! I know it’s silly, but dang that’s hard to say!