Blossoming Blog | Pocketful of Wonder
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Pocketful of Wonder

It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already! 


Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that!  Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!


Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long! 

First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!

Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!

Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!

CHEERS,
Ashley

Hellooooo, September! We’re so close to fall, I can almost taste it…key word here is ALMOST. The last lingering days of summer are really taking their sweet time around here! But who can complain when we’re safe and dry? And I know that isn’t the case for everyone right now, so I think I’ll count my blessings today.

Let us begin with blessing numero uno. Welp, we’ve got another gorgeous release around the corner for you! Is it vain that I think it’s so pretty, wonderful, and radiates pure magic? I feel like that sometimes. That I sound totally full of myself because when I finally see the designs come to real life I totally fall head over heels for them….again. And I want to show everyone. Like immediately. Sounds so braggy, right?! But love is love is love…haha and I simply love these designs. Speaking of falling head overs heels..do y’all remember the Nina Dress from Written in the Stars?! That dress was insane! She was my favorite last year, doused in pretty polka dots and pure raspberry. And now the french terry cutie is back again and even better this time around (if I do say so myself), all painted up in marigold magic.

Blessing numero dos! Our 3rd release of Pocketful of Wonder is a very, very special one. It’s the first release I worked on with my dear design mate, Ashley. And that’s why SHE’S blessing #2! Okay maybe I should have put her before the release, but…I think both of us would agree that these new designs deserve to be THE STARS OF THE SHOW! (Right, Ashley, you totally agree?!) And while we’re here discussing stars of the show -let’s talk about that Cosmic Crush Ballet Dress. Add those magical moons (one of Ashley’s first fabric designs) with that stunning starry night knit bodice and you get a dress that’s totally written in the stars for our third release! 


Last blessing for the day – I’m going to give this one to our Consultants. That’s like…A LOT of blessings to count, right!? These ladies, near and far, mean the world to me. We couldn’t do any of this with you guys. Good luck on your Pop-up Parties today! I know they’re going to be outta this world!

AND if you still haven’t found your Consultant – use our handy dandy link here to find one! http://bit.ly/2uBWVeL

XO,
 
SAM

Sometimes inspiration hits you like lightning…and sometimes it just doesn’t. This release you’re about to feast your eyes upon totally swept me away. From start to finish, it’s like the colors and the fabrics had a mind of their own and I was just there to help tell their tale.


I really wanted this release to emulate this extraordinary season. I mean, we all love Fall right? The cool weather that’s perfect for soft, cozy layers, the delicious pumpkin spice lattes, and the wonderful crisp smell in the air are undeniable reasons to fall head over heels for this blustery, cuddly time of year. For this magnificent season, I REALLY wanted to create my own little autumn world. 

The colors…a lot of these were brand new shades to me. I looked for real rusty oranges, and a rustic shade of a brown that felt richer than our Acorn brown in Release One, and the blues and greens? Well I wanted them to feel like watery, jewel toned magic. That’s probably a weird way to describe a color but…wait until you see that Misty Jade Green. And Bottle Green! It’s this creamy deep green that I can’t describe anyway other than by using it’s Pantone name! And then you’ll see lots of striking chartreuse which works as a warm balance to our Blush Pink and splashes of Faience Blue. 

And…of course there’s tons of new styles! Sometimes I don’t know even know why or how I design SO many pieces?! I mean, there’s one thing to mix and match the fabrics over and over and over until I find the perfect combination to make my eyes happy, but it’s another to try and create a whole new batch of silhouettes each release. I guess what I’m saying is it’s a ton of work and I’m worried I might bite off more than I can chew one of these days?! Because we all know dreaming and doing are different things…but somehow at Wildflowers I feel like I can ALWAYS make my dreams happen. 

I don’t know if you can tell or not, but I’m on cloud 9. As nerve wracking as it is to show you  a peek inside my brain, it’s such an absolute honor to be able to. I’ll never have the right words to properly show my gratitude…to my team, Consultants, or to our amazing hostesses and customers. All I can continue to say is thank you!! Thank you to the MOON for allowing me to share another release with you all! 

XO,
Sam 

Are you ready to see all of the endless possibilities our newest collection, Pocketful of Wonder, has to offer?! Are you ready to cozy up to all the soft knit pieces and take a spin in all of the full twirly skirts?! Okay, I guess these questions should be directed towards your daughter, but I know we all feel the same way about darling dresses here, am I right!? Sorry for all the questions, I sound like a pop quiz…I guess I’m really in the back-to-school mindset!

Looking through these photos all I can think about is the photo shoot. I love traveling down memory lane, and this shoot was one that I’ll never forget! It was the first time I really wanted to have a back-to-school vibe, complete with a real life school for a setting. But not just any school, Caitlin, our sales director extraordinaire, worked with the headmaster of her children’s’ school (John Paul the Great Academy) so that we could do the entire shoot on their campus in Lafayette, Louisiana! It was a hot day in June, and we had the whole place to ourselves…from classrooms to libraries to a brand new gym! And of course the beautiful lush green grounds covered in the most magical live oaks! Seriously this place was PERFECT for the first release of Pocketful of Wonder.

Caitlin even found the most adorable local girls to model in the shoot – including one of her daughters. Jessica Guillot, one of our Consultants, brought her two girls, and a few other customers/friends brought theirs too! Teshania, our customer service gal in Natchez, MS met us there and brought her spunky daughter. Teresa, our design manager for Eleanor Rose, came from Natchez too with her sweet granddaughter. It was like a big ol’ family reunion and I loved every sweaty minute of it.  Chasing the girls around, singing The Greatest Showman at the top of my lungs to get a laugh, and spinning the girls around in between photos are definitely a few of my favorite memories…but the best part was seeing how happy these little ladies were to be AT the shoot with us, taking pictures and feeling like a million bucks in our designs! I hope the feeling of pride, gratitude, and all-around amazement that gives me never, ever wears off. 


I loved getting to see a little part of Caitlin’s life down in Louisiana. She was the queen of all hostesses. Her snack drawer was even stocked just for us (I hear that’s NOT always the case from the locals: aka Frederick, Kat, and MG)! When we weren’t at the shoot we ate delicious brunch, lounged by her glorious pool, and ate crawfish for the first time. At least the first time for me (and I’m sure won’t be the last!)! 


Ahhh…and now y’all are walking into Pop-Up Parties and seeing all of these designs and photos come to life. I always say you gotta SEE this stuff to believe it, so I hope you LOVE what you lay your eyes on today!!

XO,
SAM

I’m just gonna say it, guys…I feel like we haven’t talked in forever. I know, I know, it’s MY fault, but we’ve just been soooo busy. We waved goodbye to Best Day Ever, had a surprise online sale (what!?), traveled to Louisiana for our first Fall 2018 photo shoot, AND designed Spring 2019 first and second release (what what?!)! And we’re shooting the second release of Fall this week! We don’t take breaks around here, let me tell you.

As you can see there’s been A LOT on my mind lately, plus June is kind of a weird month for me. For many, actually. It’s around this time 3 years ago my dear friend Denise passed away. And also 3 years ago that I married the love of my life on her birthday and wedding anniversary. She and I had been planning a big wedding for October, but when she passed away the dream of the big wedding went with her. So I asked David if we could share their anniversary (it’s also HIS birthday, too! How cool/funny is that?!). He said yes. Mark and I were married 5 days later.

So yeah, June is weird, sometimes heartbreakingly-hard, but wonderful, too. I think of Denise all year long, but during this month I really can’t help but reflect on how much she taught me and gave me—she truly took a piece of herself and instilled it in me. And now I feel it in every part of my being. That’s the only reason I am capable of doing all this incredible stuff (well, that’s how I got here, but you know I couldn’t live without my team!). The guts I have now? The confidence I feel each day? I didn’t have an ounce of it back when Denise and I first worked together. I don’t know what it is now, but I feel like I can truly do ANYTHING…I can be anything! And I most certainly can DESIGN anything!

This crazy notion that you can design a dress that makes someone FEEL something has always been my guiding light. Denise, of course, taught me that. Our dresses aren’t just inventory on the shelves to me, or to any of us. And the fact that in a few weeks we get to share another batch of these beauties with you?! Ahh…feels like a never-ending lottery.

This Fall I wanted to show you a new world. Each release has it’s own point of view; it’s own special color palette and unique story told through the whimsical, thoughtful prints and ornate silhouettes.. And of course, Denise had a hand in my latest creations’ inspiration. In 2015, Denise was no longer designing, but she was scheming, oh yes! We planned on designing together in the future, but first…we would need a blog! And our blog was going to be called a “Pocketful of Wonder”.

A little over 3 years later, plans changed but the fact remains that I found my own little Pocketful of Wonder here in Austin, here with this team, here in this amazing world of Wildflowers. When we were thinking of a name for our Fall collection, I couldn’t shake that perfect sentiment…

Let’s be honest, the world’s a bit crazy these days, so being able to find your own Pocketful of Wonder is something you hold on to, something you cherish, and something you share. I hope this out of this world collection full of endless possibilities makes you feel that and so much more! Oh and I hope you think it’s cute, too 😉

XO,

SAM

P.S. A few weeks after we decided to name the collection Pocketful of Wonder, Teshania forwarded me an email from a customer named Heather. In that email Heather was lovely, and shared all the things she loves about her favorite WF dresses… But the best, craziest part was she mentioned her absolutely FAVORITE part of our designs? “These pockets of wonder” is what she wrote. I couldn’t believe it. Now I can FINALLY email her back and tell her how serendipitous her message was!