Blossoming Blog | Design
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Design

Are you ready to open your eyes to a kaleidoscope-colored world?! We sure hope so, because it’s time to pack your bags and take a little trip with our 2nd release of Daydream Believer!
Boy, do we have a sweet treat coming for your way! Our Sundae Dress is a brand-new knit style that’s all sprinkled up in ditsy, dancing ice creams! A twirly, tiered skirt, poppy-pink ruched straps, and punchy pouch pockets; this dress is deliciously darling and ready to spring into summer! As you can see, this dress was just made for little cutie Ellie girl! In fact, we planned a second trip to The FOMO Factory (if you haven’t heard of it, you GOTTA look it up!) just so we could capture all the sweetness this dress deserved! Those scrumptious Sorbet Bows are just the cherry on top of this ice cream cuteness! 
Your gal will be walking on sunshine with our In The Garden Saturday Top! This repeat style is cool, cute and casual, just like our model, Vivienne! A gal full of energy and good vibes, it was a no brainer to put Vivi in this easy-breezy top, especially paired with those coral dotted Sunset Shorties! And did you see those tasty, tassel-y Funfetti Socks!? 
Whether you’re dancing with the fairies or frolicking through the flower fields, our Fairyland Dress sprinkles a little bit of magic wherever she goes! This high-low woven dress made its debut in Best Day Ever, a zesty-rainbow beauty that had y’all head over heels in love! So, we thought…what better way to display a frenzy of fantastical fairies other than this sweet silhouette?! 
And now it’s almost time for you to see it all for yourself!! Tomorrow is Preview day, so be sure to reach out to your lovely Consultant for exclusive sneaks and more info on placing your order for release day! 
We’ll keep the dreamy designs coming in the meantime!
XO,
Sam & Ashley

If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!

The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!

Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!

Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!

Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!

Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!

Cheers,
Ashley

I cannot believe I’m less than a month away from my one year anniversary with my Wildflowers family! A year ago today I was back in Indiana with no idea what 2018 would have in store for me. On a whim, I moved to Austin in January for an amazing opportunity to work with Sam and the Wildflowers team. I knew that I would be learning to create over-the-top cuteness EVERY DAY, and honestly…that’s about all I knew. 

I had no prior “professional” design experience, nor did I think myself capable of actually being able to create these darling clothes! But Sam believed in me. She watched me from afar, as a customer and friend, through my old job as the marketing manager of a local Fort Wayne boutique. She saw my potential, even when I couldn’t. And she still does. This year has been full of learning curves for me, but Sam lets me blossom along the way, with patience and grace, and I’m so lucky to be a part of the ever-growing team of Wildflowers! I still can’t believe I get to be a part of the process that puts a smile on so many little girls’ faces. 

We started this year with our Spring 2018 collection, Best Day Ever. And it was just that – full of unicorns, rainbows, and bold beautiful colors! Seeing this collection Sam designed immediately made me fall in love with the brand even more. I knew I made the right choice when my first day at work began by building giant rainbows out of balloons and making huge donut walls for our Spring conference! 

We finished out the year with our Fall 2018 collection, Pocketful of Wonder. I started designing with Sam during the third release of this season, so it instantly became near and dear to me. From scouting for photoshoots in the most magical of places, to seeing these little sketches we designed actually come to life, this collection was nothing short of extraordinary! 

 

But of course, our photographer Kate captures each collection way better than my words ever could! Just watch that adorable year in review video to see all the magic we created in 2018!

Last but never least, I speak for everyone from the Wildflowers home office when I say we are so, so, so grateful for each and every one of our Consultants, hostesses, and customers. Thank you for accepting me into this beautiful world of girls boutique clothing! It’s been a wonderful ride so far and I can’t wait to see what the future has in store for all of us! 

Cheers to the new year,
Ashley

It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already! 


Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that!  Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!


Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long! 

First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!

Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!

Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!

CHEERS,
Ashley

I’m just gonna say it, guys…I feel like we haven’t talked in forever. I know, I know, it’s MY fault, but we’ve just been soooo busy. We waved goodbye to Best Day Ever, had a surprise online sale (what!?), traveled to Louisiana for our first Fall 2018 photo shoot, AND designed Spring 2019 first and second release (what what?!)! And we’re shooting the second release of Fall this week! We don’t take breaks around here, let me tell you.

As you can see there’s been A LOT on my mind lately, plus June is kind of a weird month for me. For many, actually. It’s around this time 3 years ago my dear friend Denise passed away. And also 3 years ago that I married the love of my life on her birthday and wedding anniversary. She and I had been planning a big wedding for October, but when she passed away the dream of the big wedding went with her. So I asked David if we could share their anniversary (it’s also HIS birthday, too! How cool/funny is that?!). He said yes. Mark and I were married 5 days later.

So yeah, June is weird, sometimes heartbreakingly-hard, but wonderful, too. I think of Denise all year long, but during this month I really can’t help but reflect on how much she taught me and gave me—she truly took a piece of herself and instilled it in me. And now I feel it in every part of my being. That’s the only reason I am capable of doing all this incredible stuff (well, that’s how I got here, but you know I couldn’t live without my team!). The guts I have now? The confidence I feel each day? I didn’t have an ounce of it back when Denise and I first worked together. I don’t know what it is now, but I feel like I can truly do ANYTHING…I can be anything! And I most certainly can DESIGN anything!

This crazy notion that you can design a dress that makes someone FEEL something has always been my guiding light. Denise, of course, taught me that. Our dresses aren’t just inventory on the shelves to me, or to any of us. And the fact that in a few weeks we get to share another batch of these beauties with you?! Ahh…feels like a never-ending lottery.

This Fall I wanted to show you a new world. Each release has it’s own point of view; it’s own special color palette and unique story told through the whimsical, thoughtful prints and ornate silhouettes.. And of course, Denise had a hand in my latest creations’ inspiration. In 2015, Denise was no longer designing, but she was scheming, oh yes! We planned on designing together in the future, but first…we would need a blog! And our blog was going to be called a “Pocketful of Wonder”.

A little over 3 years later, plans changed but the fact remains that I found my own little Pocketful of Wonder here in Austin, here with this team, here in this amazing world of Wildflowers. When we were thinking of a name for our Fall collection, I couldn’t shake that perfect sentiment…

Let’s be honest, the world’s a bit crazy these days, so being able to find your own Pocketful of Wonder is something you hold on to, something you cherish, and something you share. I hope this out of this world collection full of endless possibilities makes you feel that and so much more! Oh and I hope you think it’s cute, too 😉

XO,

SAM

P.S. A few weeks after we decided to name the collection Pocketful of Wonder, Teshania forwarded me an email from a customer named Heather. In that email Heather was lovely, and shared all the things she loves about her favorite WF dresses… But the best, craziest part was she mentioned her absolutely FAVORITE part of our designs? “These pockets of wonder” is what she wrote. I couldn’t believe it. Now I can FINALLY email her back and tell her how serendipitous her message was!

It’s crazy, CRAZY to me how things come full circle. Here I am sitting in Austin, TX – a city that Denise and I visited 7 years ago during a photo shoot for a new brand we were prepping to launch, The Good Ones. I remember walking South Congress and being mesmerized by how ALIVE and COLORFUL everything was. I remember laying in bed with her that night and telling her that if I EVER moved ANYWHERE, it would be here! And she looked at me with that sparkle in her eye and said “maybe someday we can work that out.”

And here I am. Sitting at my desk in an office filled with kindred spirits (truly, if we could have ‘a sisterhood of the traveling pants’ we would), reeling over all the changes, challenges, and CHANCES it took to get me here. To get us all here!  I mean, we just launched our last release of our first ever Spring collection. You only get so many firsts in life, right?! I may be biased, but I think we knocked this ‘first’ outta the park! Best Day Ever was more than I could have imagined and everything I could hope for…

We had over 80 NEW prints! We tried over 60 completely NEW styles. We even traveled for a WF shoot for the first time (aren’t those photos on the beach amazing?!)! I feel like we conquered the world this season. Or at least our little colorful corner of the world!

Sometimes this all feels like a dream. Like, when am I going to wake up in Indiana again!? But that ain’t happening…this is ALL real and I feel like it’s just going to get better and better as we learn and grow!

Ahh, I can’t wait to see what your favorites were from this release. Heck, I can’t wait to see what your favorites are from the entire collection of Best Day Ever!! Ooooo, how about you guys post your fave style from all 4 spring releases, a quick note on why it’s your fave, and we’ll pick a couple of y’all for a special little surprise?!

XO,

Sam

P.S. So…now that our last Spring release is out there… Does this mean we can start sneaking Fall!? 🙂 I know, I know…TOO SOON SAM!

HAPPY POP-UP PARTY DAY! What’s a better way to end the BEST DAY EVER than going out with a BANG?! And by BANG I mean a release that’s a party piñata packed full of fixin’s for FUN, FUN, FUN in the SUN, SUN, SUN. I really wanted y’all to get a big taste of summer with this one, so the prints range from picnic blanket inspired raspberry gingham to bursting tropical blooms (and of course I had to make a Boho Top out of it!). I truly think there is something for everyone in this colorful carousel of a collection!

Like this Beach Boy inspired beauty… The California Dreamin’ Callye Dress was designed for the little beach bunny in your life! We all know our little miss Sunshine winner Callye has a smile that goes for miles, but she also has the sweetest personality with an overwhelmingly obvious LOVE for life (and her mama and her family, of course!). This silhouette with it’s new bodice and comfy knit smocked back is perfect for all the adventures (and vacations) this season brings! Ah, I just love it. And I just love Callye. They’re both my favorite parts of this release!!!


What about high flying pennants, retro geo dots, and ‘kitten paw’ florals for your best summer festival flare?! If so, you’ll be the queen of the boardwalk in our Good Vibes Twirly and Post Card Tank! I truly tried to bottle up the happy-go-lucky vibes of summer in this set, so grab your Beach Shack or Desert Days Souvenir Sacks and hit the beach (or your backyard)! Yep, that’s right, I designed 2 little cross body bags for your kiddos this release, too!! And I gotta say, I really love how they turned out. The perfect balance of cute and cool if you ask me!! Although, most gals at my office would NOT ask me for ‘cool’ advice, but what do they know?! Hehe 😉


Omg I almost wrote this whole post without mentioning SWIM. Have I lost my mama llama mind?!! (Haha, I haven’t brought up LLAMA’s either!!) Swim is so new for me, and honestly was the most challenging thing we’ve done so far at Wildflowers! The fit is so important, most styles went though 5+ samples and size sets to get it right! I can’t wait to hear what you think. A labor of love doesn’t even begin to cover it for these beach beauties…but that LOVE makes it all worth it, don’t you think?!


Okay, last but not least look at this cuteness! Of course I’m talking about MARGO, but y’all can also feast your eyes on that cute little reversible Hip Hip Hooray set!!


I can’t wait to hear your faves from Pop-Ups this week!!
XO,

Sam

Sometimes starting a new collection or release is just sooooo hard. Now, don’t worry… I always get there…eventually, but the struggle can be SO real sometimes! 

Now that I told you how tough it can be, let me tell you how EASY Spring Release No. 3 was for me! Crazy, right!? I know, I know, you aren’t used to me saying that the colors just came to me…but they truly did this time! I knew I wanted a romantic, airy-feeling release this Spring. And once I sat on the floor with my boxes of Pantones, the hazy shades of coral and lagoon-like shades of blue and green appeared to me! 

I think it was magic. Or maybe it was Denise (I’d like to think she’s a guiding hand in all I do.) Or maybe I should just take the credit for these “smooth like water” shades, but it just felt like everything fell perfectly into place.

Once the colors were nailed down, I started pulling the prints that felt soft, vintage, romantic, and UNIQUE. I always choose a plethora of florals and then slowly whittle them down to the perfect balance—a mix of tight calico florals, big splashy roses, and spacious botanical prints with butterfly accents! Then I find my novelties! At the beginning of the season I made a little “road map” of all the cute “character” or “conversational” prints I wanted to find and use…which was a totally new thing for me! But there was so much cuteness I wanted to cover that the list was an absolute necessity (especially for my new Mom brain)! Let’s see, we’ve crossed off unicorns, dragonflies, teacups, lemons, rainbows, donuts, bunnies, chicks, ladybugs, rain boots, umbrellas, and strawberries…and we’re just getting started!

Let me introduce you to the Spring Release No. 3 novelties that make my heart go pitter patter all over the place! First my little swans came a swimming… I haven’t worked with a swan print in YEARS, so bringing back this beautiful memory (My last collection with Denise had swans <3) in a new way was very special to me. I love their smooth Snow White bodies with apricot feathers, against the Eggshell Blue ground…surrounded by all that pretty navigate green!! And the lily pads!! Ahh…I’m a lover of details and this print takes the crown!! And when I mixed it with the soft sweater knit bodice (I love textures!) I was in heaven. The Swan Lake Dress is everything I ever dreamed of. 

Now, even more MAGICAL, we have our little mermaids!! Part of me loves this THE MOST because The Little Mermaid was hands down my favorite Disney movie growing up. You can still find me belting the words to “Part of Your World” at night when getting Margo in her pjs (she won’t stay still on her changing table unless I’m entertaining her with a tune!). So, it was a no brainer that mermaids HAD to make an appearance somewhere. The other reason I just adore this print is because their hair reminds me of Troll dolls too! I grew up loving those weird little dolls and then years later I meet Denise and she collected them growing up too. One day she brought in her entire collection for me to have. Probably a little silly, but I just loved that we were weirdos that collected these dolls 15 years a part. 

Lastly, hello watercolor brush strokes! On soft jersey knit!! When I colored this print up, I had to step back and stare. I just adore the mix of colors, and the way the distressed stripes look on a knit! Using this dreamy technicolor stripe as a superstar for this release was a snap! It begs to be an all over print, so I decided to showcase it on the comfy Betty Dress, and the knit trapeze top! 

There are SO many more details I want to tell y’all about. But I think it might be better if you just go to a Pop-Up Party and see (and FEEL) for yourself! There’s so much texture mixed into this romantic, watercolor release…ahh. My words, as rambling as they are, will not do it justice. Trust me!!

On that note….Pop-Up Parties begin TOMORROW (AND it’s a very special little lady’s 1st birthday tomorrow too…MARGO!) Fingers crossed you fall in love with this dreamy release like I have.

 

XO,

Sam

Photo shoots are always pretty wonderful days. Our kick butt, girl power super squad (aka our team), a group of little gals that feel like family, new never-been-worn styles, and a beautiful location…how could you go wrong? 

Our Second release photo shoot was pure magic…or maybe a better description would be pure homegrown GOODNESS. Either way, all the stars aligned and after an 8-hour shoot on a local farm, the collection came to life in a way I never imagined. If there was one release this Spring that made me nervous, it was this one. I was worried I was going too bright in terms of colors, or too broad in terms of fabrications, or there were way too many silhouettes?! I don’t know… First I design, then I worry – ha, like clock work. But photo shoots give me a little reset, heck, SOMETIMES photo shoots even give me a little bit of an ego! That’s bad, right? I shouldn’t admit it, but seriously, seeing all the girls surrounded in my designs…well it feels good. Don’t worry, I don’t stay full of myself too long! Like today, I’m back to being the good ol’ worry wart you know and love! (oh gosh, there I go being full of myself again!)

This rainbow of a collection is filled with all the things that remind you of this beautiful, transitional season…like blooming tossed florals, garden inspired prints, and a handful of fruity fabrics! And the color palette? It’s almost JUICY. Haha, okay that’s a little strange, but it’s so vibrant and saturated, like a fresh picked strawberry. I took the colors from the first release and played them up…so the shades you only saw sprinkles of in the first release – you’ll really see take center stage here! I’m talking Paprika red, Ultramarine navy, Kelly Green, and new hints of Sky Blue, too! 

Back in May 2017, I came to the review table with about 100 different styles to pick from. Out of those 100 styles, I had my eye on one dress that COULD NOT BUDGE. I mean, this dress HAD to be in the line or I didn’t know what I was going to do. This layered up beauty, the Summertime Sandy Dress, is a parfait of florals, lace, rainbows, lemons, and lots…and lots of twirl! This dress encompasses the entire release and is one of my favorite little masterpieces…ever. The dainty tie strap shoulders, feminine slight V neck, and smocked back (for a comfy fit!) are just the icing on the cake! 

And now, I blinked and Release 2 Pop-Up Parties are here! This is our largest release of the season with over THIRTY styles to choose from — all designed with over 25 mixed and matched fabrics that look so fresh they could have been plucked from the tree this morning! There’s literally just gotta be something for everyone! Or at least I hope there is!

XO,

SAM

P.S. To thank those who took the time to read my rambling words today…let’s have a blog contest, shall we?! Last year, I mentioned one of my go-to moves for guaranteed giggles during a photo shoot was the BLANK. Post what you think BLANK is and I’ll send the first winner one of my top fave looks from this release! 

What a couple of weeks it’s been! Release days always feel like a whirlwind. And Best Day Ever was no exception! We encountered a few challenges, but all in all I think we are so close to smooth sailing! SO, so close. A huge thank you to our Consultants for rockin’ it last week! I can’t imagine how it feels to be in the front lines, chatting it up with you and all your precious daughters! I bet it’s nerve-wracking and fulfilling and exciting and wonderful… I don’t think I could ever do what these ladies do! I know I couldn’t. I guess we all just fall perfectly into our places, don’t we?

Obviously I gotta tell you all about some of my fave fave faves from the first release! We all know I’m a smitten kitten for all of the styles, of course! They’re all my little babies and there are reasons and details I adore about each and everyone. I could tell you why I chose the exact shade of pink for the Pink Crush Tee and when I decided it was going to be a heather color. I could tell you exactly why I choose dragonflies prints, all because of one lady and her beautiful story (that’s you, Brenen!). It’s strange, but they’ll never just be designs… They’ll never just be item numbers on a spread sheet to me. I work so hard on every inch of them, from the first thought bubbles in my brain to the scribbles on my notebooks to the delicately drawn digital sketches to working hand-in-hand with Mano to make sure the fit and construction are all the bees’ knees— these little designs are our little works of art! And it’s a dream come true when they’re donned by your daughters.

The first better than basic print I came up with for Spring was the bouncy, uneven dots of the Blue Skies Betty Dress. Who doesn’t love a good polka dot, am I right? It’s almost impossible for me not to include them on a board of designs. However, my most fave dots are the ones that aren’t so even and lined up in rows…so these imperfect, scribbly dots quickly became a favorite! And when I added them to this sweet and easy Betty silhouette…well, it was all blue skies from there! This little frock, in soft and strong medium weight french terry, is the ‘all year ‘round’ style every gal needs! French terry is known for it’s cool hand feel and tough durability, you’ll be grabbing this style each and every season….in the summer it wicks away sweat and in the winter it’s soft little curled interior will keep your gal stay warm and cozy —making Betty MORE than cute, but pretty darn practical too!

I can’t tell you about my most simple favorite without going on (and on) about my most special favorite, too! When I was a little girl, I had the imagination of a unicorn. Okay, honestly, I’m not sure when I found out what unicorns were, but I loved girly stuff…and I loved playing pretend. Barbies, tea parties, flowers, making bug habitats (okay, not so girly, but I’ve always had a tomboy-ish flare) and playing house were my thing. Do you remember playing house?! I was always the mommy. And as the mommy, I always insisted on having dignified tea parties! When I dreamed up the Storybook Ballet Dress I wanted it to make your girl feel like a princess! A little princess playing house, hosting tea parties, and daydreaming of all the fun and silly adventures that lay ahead of her. So I made sure it was chalk full of sweet details, like the tea party apron…the magical wishes trim…and the dainty double flutters. I also consider Mama’s when I design, and I know not every mama loves a good novelty, so I decided to make the apron on the Ballet dress removable! Once it’s unbuttoned you see the full vintage inspired floral laurels on the skirt– it’s crazy that this is the only place you’ll see this fabric because it is my FAVORITE. From whimsically wonderful to folksy vintage, this dress is the queen of variety and cuteness!

And together…these really show the Wildflowers range, don’t you think?! Sweet and simple, or dainty and covered in details…that’s how I roll. Always want to create a little something for everyone, and because I myself can never truly pick one favorite… So the best of both worlds it is for me! Like these two sisters, both sweet as sugar…and funny as can be…but both SO different. Eleanor and Adeline, our CEO Ashton’s darling daughters, are the perfect example of little wildflowers to me. What an incredible blessing it is to be able to design something that makes them both smile 🙂

XO,

Sam