Blossoming Blog | Design
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Design


We’re one week until Happy Go Lucky gets released like a big colorful batch of balloons into the bright blue sky! That means one more week of nail biting and butterflies filling my tummy! I can’t imagine a day when I’m not so nervous/excited like this over a new season of designs. Our passion for these prints and dresses runs deep, and this release was a labor of love for both Ashley and myself. This Happy Go Lucky collection is the beginning of more than one great story, let me tell ya! Each release is gonna take us from one rainbow to another, but I’m getting ahead of myself…


For now let’s focus on NUMERO UNO! Our back to school release is infused with details that should make your gal feel PROUD. The colors are bright, the prints are a mix of ABC’s, apples, fresh florals, and sooo much more! And the trims?! Those sweet little details we can’t help but dream up for every single piece?! Well they’re better than ever. One of my favorites is the BEE BRAVE trim on the Rainbow Dash ballet top. Not only is it a cute pop of color at the bottom of this twirly top, but it’s a colorful pop with purpose! “CHOOSE KINDNESS. HAVE COURAGE AND BEE BRAVE. DON’T STOP UNTIL YOU’RE PROUD.” Who doesn’t need a happy little reminder like that every once in a while!? I sure do!


And the excitement DOES NOT END THERE! We decided to give the boys looks a little ‘revamp’ this season by giving them their very own brand name…Wild Things is a small batch of items designed to complement the girls pieces in each release. We aren’t 100% ready to dive head first into a large boys assortment, but for now we are totally 100% sure we wanna help give you guys perfect matches for your family photos and memories! 


And while we we’re thinking about all the wonderful things were just WILD about, we didn’t forget about you Mama! Our Peach Blossom dress is the perfect mix of comfy, floral cuteness and it’s ready and waiting for you….


Navy blue was such an obvious grounding shade for all the funky primary colors in this release, so it felt like a no brainer to use it for the whole family….baby included 


You know I always say I play with colors and fabrics until my eyes are happy and OMG guys…my eyes are SOOO giddy over what I’m seeing. I’m usually ready to move onto the next season by the time we get to release our new designs, but there’s just something about this primary perfection that I can’t get enough of. 

So….do you feel it too?! There’s a happy go lucky feeling in the air! 

Xoxo,
Sam

Growing up, I was always ‘the hyper’ one. I was always the loud one, too. Can you even believe that?! I know it’s pretty hard to swallow since I’m cool as a cucumber now, but it’s true! I’ve been almost annoyingly positive since day one! It was as if being silly and outrageous was sewn into my soul or something. Going out of my way to embarrass myself for a laugh or a smile is just part of who I am!

Do you guys remember when being ‘weird’ wasn’t cool though? I do! I REALLY do. And while that might be burned into my brain from middle school, I never let it change me – I think I’m just too strange to change.
(I think I need a t-shirt that says this!?)

When we start a new collection, I always, always reflect on my past. Whether that’s remembering the orange hightop Chuck Taylor’s, men’s neck ties with tee shirts (Thanks Avril Lavigne!) and the sparkly denim of middle school or immersing myself in ALL of my past-life designs…there’s so much inspiration in where and who we’ve been.

While Ashley and I began designing Fall 2019, I thought back at my journey through this darling world of girl’s clothing…the path that got me here. I was reminded that being myself, with a little hard work, has ALWAYS paid off. So while we were working hard to get the colors, fabrics, and styles off the ground for Fall, I decided to just trust my gut!

Once I let go, the colors/fabrics started flowing and took on a life of their own. What felt like a challenge at first became the ultimate accomplishment…and the feeling this little collection gave us was pure JOY. Seeing it come to life, felt like our cups were over-flowing. And because of that – the bold, colorful mix of primary colors, ABC-inspired fabrics and trims, and so much more back-to-school cuteness was born… And we came up with just the right name for how it made us feel, and how we want it to make your gal feel, too!

Happy-Go-Lucky, a collection that always looks on the bright-side of life. A collection that looks at the bright side of everything and everyone.  This collection is about being PROUD of who you are, where you are, and how you got there. There’s no person on Earth that’s like you or your little one…so let’s embrace that. Let’s be our happy-go-lucky selves and live the best lives
we can!

I know it’s hard to believe that clothing can change the way someone feels, but if designing has such an impact on me, then why can’t it also brighten someone else’s day! Why can’t it change lemons into lemonade, or add an extra skip in your little one’s step? We put so much heart and thought into these pieces. I don’t know how to even describe it, but the love doesn’t end once the designs are complete. Because after all the hours and weeks of designing, they get passed off to our compassionate and wonderful Consultants to share with you! And the love just keeps on spreading…almost like wildflowers, you could say.

So this Fall, let’s keep the sun shining even when the temp drops and the seasons change. Let’s look at the bright side and count our lucky stars. Let’s all be Happy-Go-Lucky!

XO,

SAM

Who in the world takes a song, a fun classic tune like “Daydream Believer,” and turns it into a rainbow-sherbet colored collection?! WE DO! Or we DID. This entire Spring season was such a (day)dream come true to me. And I’m certain it was for Ashley, too. There’s just something about designing a Spring line that gives you butterflies! Butterflies that keep you floating long after the styles have released… 

Let’s take a stroll down lovely memory lane, shall we?

Daydream Believer, you started off in shades of milky blues, pastel corals, and lavenders, all balanced by a soft, crisp chambray. I had never been to Charleston before, but the moment Caroline, our Creative Director, showed us Rainbow Row, I knew exactly where we would be pulling inspiration from! This picture-perfect city is covered in the sweetest colors and the cutest shops. I got to see this first hand last month for Caroline’s bachelorette party (she’s getting married in November, woo hoo!) Spring 2019 also brought us our first boys outfits and more options for mama to wear! It was so exciting to get to come up with picture perfect looks for *almost* the whole family!

For the second release, Ashley and I decided to pack our bags (metaphorically speaking) and head to spring break…the most wonderful time of the school year if you’re a kid! Ash and I both had very different childhoods, so we both had pretty different versions of what spring break looked like in our head. She was used to the beach, and fun in the sun, and I was used to backyard adventures and sleepovers at my Grandma Mac’s! We tried our best to bottle up all these memories in the colors, fabrics, and styles of our biggest release of the season! 

Spring Celebrations were on our mind when we began release 3! I mean, what’s better than dreaming up a big ol’ birthday party filled with all your favorite things?! Nothing I tell ya! So that’s what we did…complete with jars of butterflies, rockin’ roller-skates, sweet elephants, bunches of balloons, ice cream cones, and more! 

Last but not least, the Star-spangled 4th and final release of Daydream Believer blew us away with red, white, and CUTENESS! I never thought it could be so fun playing with such a classic color combination, but finding our own unique spin for it was truly a treat. And of course finding just the right novelties to take your gals from Spring to Summer was the best way to end a magical season. Plus these colors were a perfect transition to our back-to-school release coming in July, but I’m getting ahead of myself! (I’ll save that for the NEXT blog!)

Daydream Believer is only our second spring collection, ever. Isn’t that crazy!? I feel like we’ve been doing this forever! AND it was the first collection I designed with Ashley from start to finish. It’s crazy how much can change in so little time! I never knew I’d find a gal like her to design with, to dream with! With Ashley by my side, I felt confident to try a ton of new things this year. I mean, two swim releases?! Dozens of new styles?! Plus more novelties AND COLORS than I can count!? (I’m a designer, not a mathematician OKAY!)  We discovered more of what you guys love and want to see from Wildflowers. Because, if you don’t try a bunch of new things, then how are we gonna learn?! And goodness knows, a wildflower’s gotta GROW. 

And that’s what we’re doing. Growing and changing, implementing more ways to get feedback on design, and always, always keeping our ears and eyes open to what y’all are saying. Each season we learn something new, and I feel like a superhero ready to charge into the next batch of designs, equipped with my newfound knowledge! (Like, this week we’re starting Spring 2020 and I have SO MANY IDEAS on how to combine the great stuff from Best Day Ever and Daydream Believer to make the ULTIMATE SPRING COLLECTION…more on that later.)

So while we’re keeping our ears and our eyes open, maybe y’all can send us a few of your ideas and inspirations?! Like…what styles, color, prints do you hope to see in Spring 2020? You know we LOVE designing whatever pops into our brains…but we love even more giving y’all exactly what you want the most! (For example, starting this Fall we have more baby sizes, size 16, and MORE)! Comment below with what you’d love to see from us for Spring!

XO,
Sam

It’s the end of March…HOW IS IT THE END OF MARCH!? I swear 2019 just began yesterday. And I’m CERTAIN Daydream Believer just released, right!? But alas I am wrong!! Time has flown, and we’re approaching our 3rd release of the season—Pop-up Preview Day is TODAY!

You guys, this release makes my heart so, so happy. Let’s start with the colors…I pulled new shades I’ve never dreamed of using, let alone putting together! Like the deep Cadmium Green on the (new) Grass Roots shorts…that color became the grounding shade for the entire release—meaning those shorts go with just about everything. Seen below with our Fairgrounds Lucy top, one of my new favorite woven styles! 

And I can’t forget about Dark Cheddar (I swear that’s the pantone name, not just a delicious snack on my mind!) and Swedish Blue. These two colors next to each other made my eyes do a happy dance! You’ve seen that perfect shade of blue on our Ansley Dress (named after a Consultant’s darling daughter) and the Birthday Top, but we’ve been keeping that bold contrast of orange a secret…which you can now see today!

The colors just seem to come to us, like they’ve been patiently waiting their turn in the good ol’ pantone boxes. But the inspiration and the overall VIBE? That can take a little bit of time. Ashley and I went back and forth for a while on what the novelty story would be for this release. We always have these big ideas at first, “let’s have a circus theme,” “ya a big top skirt and pennant trims,” “OH YEAH!” And then these big ideas start changing into smaller and, in my opinion, more unique ones. You see, I don’t think we could ever stick to one certain ‘theme’ but instead we come up with a kaleidoscope of little stories that all work together, but can happily live alone. And this release captures that crazy balance of ‘planning’ and ‘unpredictability’ soooo well. From the ’Tim Burton’ style deliciously dripping ice cream cones, to the rockin’ roller skates on soft knit, and all the sweet treat eating elephants in between, you get a delightful dose of random-ness sprinkled across a wide array of thoughtful styles! Which is the best of both worlds if you ask me! 

In the end, the simplest way I’ve come to describe this release is like… “a summer camp birthday party!” But of course, all of these colors, and fabrics, and styles will never feel that simple to me at all. They’re a big batch of beautiful memories with Ashley—trying new color combinations, constant reminders of a crazy, sweaty, balloon-filled day with our team at the photo shoot, and also totally and utterly reminiscent of my favorite gal, Margo. This whole release SCREAMS Margo. And between you and me, she may or may not be living in these styles the past couple weeks!! (The perks of being the designer’s kid, am I right!?)

Cheers to a new release and all of the Spring and Summer celebrations coming our way! 

XO,

Sam

PS. Did you guys see that DUMBO releases tomorrow?! I couldn’t believe my eyes!! I wish I could tell you we were so good and planned it, but it’s just a serendipitous coincidence that makes me SMILE! <3 

Are you ready to open your eyes to a kaleidoscope-colored world?! We sure hope so, because it’s time to pack your bags and take a little trip with our 2nd release of Daydream Believer!
Boy, do we have a sweet treat coming for your way! Our Sundae Dress is a brand-new knit style that’s all sprinkled up in ditsy, dancing ice creams! A twirly, tiered skirt, poppy-pink ruched straps, and punchy pouch pockets; this dress is deliciously darling and ready to spring into summer! As you can see, this dress was just made for little cutie Ellie girl! In fact, we planned a second trip to The FOMO Factory (if you haven’t heard of it, you GOTTA look it up!) just so we could capture all the sweetness this dress deserved! Those scrumptious Sorbet Bows are just the cherry on top of this ice cream cuteness! 
Your gal will be walking on sunshine with our In The Garden Saturday Top! This repeat style is cool, cute and casual, just like our model, Vivienne! A gal full of energy and good vibes, it was a no brainer to put Vivi in this easy-breezy top, especially paired with those coral dotted Sunset Shorties! And did you see those tasty, tassel-y Funfetti Socks!? 
Whether you’re dancing with the fairies or frolicking through the flower fields, our Fairyland Dress sprinkles a little bit of magic wherever she goes! This high-low woven dress made its debut in Best Day Ever, a zesty-rainbow beauty that had y’all head over heels in love! So, we thought…what better way to display a frenzy of fantastical fairies other than this sweet silhouette?! 
And now it’s almost time for you to see it all for yourself!! Tomorrow is Preview day, so be sure to reach out to your lovely Consultant for exclusive sneaks and more info on placing your order for release day! 
We’ll keep the dreamy designs coming in the meantime!
XO,
Sam & Ashley

If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!

The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!

Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!

Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!

Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!

Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!

Cheers,
Ashley

I cannot believe I’m less than a month away from my one year anniversary with my Wildflowers family! A year ago today I was back in Indiana with no idea what 2018 would have in store for me. On a whim, I moved to Austin in January for an amazing opportunity to work with Sam and the Wildflowers team. I knew that I would be learning to create over-the-top cuteness EVERY DAY, and honestly…that’s about all I knew. 

I had no prior “professional” design experience, nor did I think myself capable of actually being able to create these darling clothes! But Sam believed in me. She watched me from afar, as a customer and friend, through my old job as the marketing manager of a local Fort Wayne boutique. She saw my potential, even when I couldn’t. And she still does. This year has been full of learning curves for me, but Sam lets me blossom along the way, with patience and grace, and I’m so lucky to be a part of the ever-growing team of Wildflowers! I still can’t believe I get to be a part of the process that puts a smile on so many little girls’ faces. 

We started this year with our Spring 2018 collection, Best Day Ever. And it was just that – full of unicorns, rainbows, and bold beautiful colors! Seeing this collection Sam designed immediately made me fall in love with the brand even more. I knew I made the right choice when my first day at work began by building giant rainbows out of balloons and making huge donut walls for our Spring conference! 

We finished out the year with our Fall 2018 collection, Pocketful of Wonder. I started designing with Sam during the third release of this season, so it instantly became near and dear to me. From scouting for photoshoots in the most magical of places, to seeing these little sketches we designed actually come to life, this collection was nothing short of extraordinary! 

 

But of course, our photographer Kate captures each collection way better than my words ever could! Just watch that adorable year in review video to see all the magic we created in 2018!

Last but never least, I speak for everyone from the Wildflowers home office when I say we are so, so, so grateful for each and every one of our Consultants, hostesses, and customers. Thank you for accepting me into this beautiful world of girls boutique clothing! It’s been a wonderful ride so far and I can’t wait to see what the future has in store for all of us! 

Cheers to the new year,
Ashley

It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already! 


Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that!  Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!


Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long! 

First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!

Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!

Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!

CHEERS,
Ashley

I’m just gonna say it, guys…I feel like we haven’t talked in forever. I know, I know, it’s MY fault, but we’ve just been soooo busy. We waved goodbye to Best Day Ever, had a surprise online sale (what!?), traveled to Louisiana for our first Fall 2018 photo shoot, AND designed Spring 2019 first and second release (what what?!)! And we’re shooting the second release of Fall this week! We don’t take breaks around here, let me tell you.

As you can see there’s been A LOT on my mind lately, plus June is kind of a weird month for me. For many, actually. It’s around this time 3 years ago my dear friend Denise passed away. And also 3 years ago that I married the love of my life on her birthday and wedding anniversary. She and I had been planning a big wedding for October, but when she passed away the dream of the big wedding went with her. So I asked David if we could share their anniversary (it’s also HIS birthday, too! How cool/funny is that?!). He said yes. Mark and I were married 5 days later.

So yeah, June is weird, sometimes heartbreakingly-hard, but wonderful, too. I think of Denise all year long, but during this month I really can’t help but reflect on how much she taught me and gave me—she truly took a piece of herself and instilled it in me. And now I feel it in every part of my being. That’s the only reason I am capable of doing all this incredible stuff (well, that’s how I got here, but you know I couldn’t live without my team!). The guts I have now? The confidence I feel each day? I didn’t have an ounce of it back when Denise and I first worked together. I don’t know what it is now, but I feel like I can truly do ANYTHING…I can be anything! And I most certainly can DESIGN anything!

This crazy notion that you can design a dress that makes someone FEEL something has always been my guiding light. Denise, of course, taught me that. Our dresses aren’t just inventory on the shelves to me, or to any of us. And the fact that in a few weeks we get to share another batch of these beauties with you?! Ahh…feels like a never-ending lottery.

This Fall I wanted to show you a new world. Each release has it’s own point of view; it’s own special color palette and unique story told through the whimsical, thoughtful prints and ornate silhouettes.. And of course, Denise had a hand in my latest creations’ inspiration. In 2015, Denise was no longer designing, but she was scheming, oh yes! We planned on designing together in the future, but first…we would need a blog! And our blog was going to be called a “Pocketful of Wonder”.

A little over 3 years later, plans changed but the fact remains that I found my own little Pocketful of Wonder here in Austin, here with this team, here in this amazing world of Wildflowers. When we were thinking of a name for our Fall collection, I couldn’t shake that perfect sentiment…

Let’s be honest, the world’s a bit crazy these days, so being able to find your own Pocketful of Wonder is something you hold on to, something you cherish, and something you share. I hope this out of this world collection full of endless possibilities makes you feel that and so much more! Oh and I hope you think it’s cute, too 😉

XO,

SAM

P.S. A few weeks after we decided to name the collection Pocketful of Wonder, Teshania forwarded me an email from a customer named Heather. In that email Heather was lovely, and shared all the things she loves about her favorite WF dresses… But the best, craziest part was she mentioned her absolutely FAVORITE part of our designs? “These pockets of wonder” is what she wrote. I couldn’t believe it. Now I can FINALLY email her back and tell her how serendipitous her message was!

It’s crazy, CRAZY to me how things come full circle. Here I am sitting in Austin, TX – a city that Denise and I visited 7 years ago during a photo shoot for a new brand we were prepping to launch, The Good Ones. I remember walking South Congress and being mesmerized by how ALIVE and COLORFUL everything was. I remember laying in bed with her that night and telling her that if I EVER moved ANYWHERE, it would be here! And she looked at me with that sparkle in her eye and said “maybe someday we can work that out.”

And here I am. Sitting at my desk in an office filled with kindred spirits (truly, if we could have ‘a sisterhood of the traveling pants’ we would), reeling over all the changes, challenges, and CHANCES it took to get me here. To get us all here!  I mean, we just launched our last release of our first ever Spring collection. You only get so many firsts in life, right?! I may be biased, but I think we knocked this ‘first’ outta the park! Best Day Ever was more than I could have imagined and everything I could hope for…

We had over 80 NEW prints! We tried over 60 completely NEW styles. We even traveled for a WF shoot for the first time (aren’t those photos on the beach amazing?!)! I feel like we conquered the world this season. Or at least our little colorful corner of the world!

Sometimes this all feels like a dream. Like, when am I going to wake up in Indiana again!? But that ain’t happening…this is ALL real and I feel like it’s just going to get better and better as we learn and grow!

Ahh, I can’t wait to see what your favorites were from this release. Heck, I can’t wait to see what your favorites are from the entire collection of Best Day Ever!! Ooooo, how about you guys post your fave style from all 4 spring releases, a quick note on why it’s your fave, and we’ll pick a couple of y’all for a special little surprise?!

XO,

Sam

P.S. So…now that our last Spring release is out there… Does this mean we can start sneaking Fall!? 🙂 I know, I know…TOO SOON SAM!