Blossoming Blog | Daydream Believer
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Daydream Believer

Who in the world takes a song, a fun classic tune like “Daydream Believer,” and turns it into a rainbow-sherbet colored collection?! WE DO! Or we DID. This entire Spring season was such a (day)dream come true to me. And I’m certain it was for Ashley, too. There’s just something about designing a Spring line that gives you butterflies! Butterflies that keep you floating long after the styles have released… 

Let’s take a stroll down lovely memory lane, shall we?

Daydream Believer, you started off in shades of milky blues, pastel corals, and lavenders, all balanced by a soft, crisp chambray. I had never been to Charleston before, but the moment Caroline, our Creative Director, showed us Rainbow Row, I knew exactly where we would be pulling inspiration from! This picture-perfect city is covered in the sweetest colors and the cutest shops. I got to see this first hand last month for Caroline’s bachelorette party (she’s getting married in November, woo hoo!) Spring 2019 also brought us our first boys outfits and more options for mama to wear! It was so exciting to get to come up with picture perfect looks for *almost* the whole family!

For the second release, Ashley and I decided to pack our bags (metaphorically speaking) and head to spring break…the most wonderful time of the school year if you’re a kid! Ash and I both had very different childhoods, so we both had pretty different versions of what spring break looked like in our head. She was used to the beach, and fun in the sun, and I was used to backyard adventures and sleepovers at my Grandma Mac’s! We tried our best to bottle up all these memories in the colors, fabrics, and styles of our biggest release of the season! 

Spring Celebrations were on our mind when we began release 3! I mean, what’s better than dreaming up a big ol’ birthday party filled with all your favorite things?! Nothing I tell ya! So that’s what we did…complete with jars of butterflies, rockin’ roller-skates, sweet elephants, bunches of balloons, ice cream cones, and more! 

Last but not least, the Star-spangled 4th and final release of Daydream Believer blew us away with red, white, and CUTENESS! I never thought it could be so fun playing with such a classic color combination, but finding our own unique spin for it was truly a treat. And of course finding just the right novelties to take your gals from Spring to Summer was the best way to end a magical season. Plus these colors were a perfect transition to our back-to-school release coming in July, but I’m getting ahead of myself! (I’ll save that for the NEXT blog!)

Daydream Believer is only our second spring collection, ever. Isn’t that crazy!? I feel like we’ve been doing this forever! AND it was the first collection I designed with Ashley from start to finish. It’s crazy how much can change in so little time! I never knew I’d find a gal like her to design with, to dream with! With Ashley by my side, I felt confident to try a ton of new things this year. I mean, two swim releases?! Dozens of new styles?! Plus more novelties AND COLORS than I can count!? (I’m a designer, not a mathematician OKAY!)  We discovered more of what you guys love and want to see from Wildflowers. Because, if you don’t try a bunch of new things, then how are we gonna learn?! And goodness knows, a wildflower’s gotta GROW. 

And that’s what we’re doing. Growing and changing, implementing more ways to get feedback on design, and always, always keeping our ears and eyes open to what y’all are saying. Each season we learn something new, and I feel like a superhero ready to charge into the next batch of designs, equipped with my newfound knowledge! (Like, this week we’re starting Spring 2020 and I have SO MANY IDEAS on how to combine the great stuff from Best Day Ever and Daydream Believer to make the ULTIMATE SPRING COLLECTION…more on that later.)

So while we’re keeping our ears and our eyes open, maybe y’all can send us a few of your ideas and inspirations?! Like…what styles, color, prints do you hope to see in Spring 2020? You know we LOVE designing whatever pops into our brains…but we love even more giving y’all exactly what you want the most! (For example, starting this Fall we have more baby sizes, size 16, and MORE)! Comment below with what you’d love to see from us for Spring!

XO,
Sam

How is it possible that our 4th and final release of Daydream Believer is already here? What a firework show, right!? The splashes of aqua, red, white, and blue, combined with a whole slew of new summery silhouettes put stars in our eyes! Inspiration was pretty easy this time around, we decided to lean into the most classic color palette around, and add our own flair to make some true Wildflowers magic! 

Bold stripes, bright hues, and brave hearts- that’s the motto for this star-spangled release! From our Americana Dress that has all of the spirit of the season sewn into the seams of it’s flippy, tiered skirt to the Sandbox Ballet Dress with it’s henley placket and sparkling trim, there’s something for every girl to fall in love with! Like the 3 darling dresses above on Lily, Avery, and Sydney, you’ll find a picture perfect photo showcasing some of our latest, greatest pieces! 

Oh Olivia, one of the coolest chicks around! She’s rocking our Cool Kid Casey Dress— a soft knit dress sprinkled in super cute sunnies that will have your gal feeling totally ‘spec’tacular! Festive flutter sleeves and a swingy circle skirt ready to twirl, this was the perfect style to show off the more playful side of the Americana color palette! 

We’re sooo ecstatic to see your cuties sporting these looks for 4th of July and maybe even just in time for a Mother’s Day cook out!? We know a certain little nugget that will surely be dressed in her Wildflowers best this Sunday! (She is OBSESSED with the Cutie Pie Bubble and always points to the cupcakes and says “noms!”)

In honor of this Mother’s Day, let’s do a blog contest! Tell us your favorite part of being a mother! We’ll pick a few winners next week for a prize! 

XO,

SAM AND ASHLEY

It’s the end of March…HOW IS IT THE END OF MARCH!? I swear 2019 just began yesterday. And I’m CERTAIN Daydream Believer just released, right!? But alas I am wrong!! Time has flown, and we’re approaching our 3rd release of the season—Pop-up Preview Day is TODAY!

You guys, this release makes my heart so, so happy. Let’s start with the colors…I pulled new shades I’ve never dreamed of using, let alone putting together! Like the deep Cadmium Green on the (new) Grass Roots shorts…that color became the grounding shade for the entire release—meaning those shorts go with just about everything. Seen below with our Fairgrounds Lucy top, one of my new favorite woven styles! 

And I can’t forget about Dark Cheddar (I swear that’s the pantone name, not just a delicious snack on my mind!) and Swedish Blue. These two colors next to each other made my eyes do a happy dance! You’ve seen that perfect shade of blue on our Ansley Dress (named after a Consultant’s darling daughter) and the Birthday Top, but we’ve been keeping that bold contrast of orange a secret…which you can now see today!

The colors just seem to come to us, like they’ve been patiently waiting their turn in the good ol’ pantone boxes. But the inspiration and the overall VIBE? That can take a little bit of time. Ashley and I went back and forth for a while on what the novelty story would be for this release. We always have these big ideas at first, “let’s have a circus theme,” “ya a big top skirt and pennant trims,” “OH YEAH!” And then these big ideas start changing into smaller and, in my opinion, more unique ones. You see, I don’t think we could ever stick to one certain ‘theme’ but instead we come up with a kaleidoscope of little stories that all work together, but can happily live alone. And this release captures that crazy balance of ‘planning’ and ‘unpredictability’ soooo well. From the ’Tim Burton’ style deliciously dripping ice cream cones, to the rockin’ roller skates on soft knit, and all the sweet treat eating elephants in between, you get a delightful dose of random-ness sprinkled across a wide array of thoughtful styles! Which is the best of both worlds if you ask me! 

In the end, the simplest way I’ve come to describe this release is like… “a summer camp birthday party!” But of course, all of these colors, and fabrics, and styles will never feel that simple to me at all. They’re a big batch of beautiful memories with Ashley—trying new color combinations, constant reminders of a crazy, sweaty, balloon-filled day with our team at the photo shoot, and also totally and utterly reminiscent of my favorite gal, Margo. This whole release SCREAMS Margo. And between you and me, she may or may not be living in these styles the past couple weeks!! (The perks of being the designer’s kid, am I right!?)

Cheers to a new release and all of the Spring and Summer celebrations coming our way! 

XO,

Sam

PS. Did you guys see that DUMBO releases tomorrow?! I couldn’t believe my eyes!! I wish I could tell you we were so good and planned it, but it’s just a serendipitous coincidence that makes me SMILE! <3 

Are you ready to open your eyes to a kaleidoscope-colored world?! We sure hope so, because it’s time to pack your bags and take a little trip with our 2nd release of Daydream Believer!
Boy, do we have a sweet treat coming for your way! Our Sundae Dress is a brand-new knit style that’s all sprinkled up in ditsy, dancing ice creams! A twirly, tiered skirt, poppy-pink ruched straps, and punchy pouch pockets; this dress is deliciously darling and ready to spring into summer! As you can see, this dress was just made for little cutie Ellie girl! In fact, we planned a second trip to The FOMO Factory (if you haven’t heard of it, you GOTTA look it up!) just so we could capture all the sweetness this dress deserved! Those scrumptious Sorbet Bows are just the cherry on top of this ice cream cuteness! 
Your gal will be walking on sunshine with our In The Garden Saturday Top! This repeat style is cool, cute and casual, just like our model, Vivienne! A gal full of energy and good vibes, it was a no brainer to put Vivi in this easy-breezy top, especially paired with those coral dotted Sunset Shorties! And did you see those tasty, tassel-y Funfetti Socks!? 
Whether you’re dancing with the fairies or frolicking through the flower fields, our Fairyland Dress sprinkles a little bit of magic wherever she goes! This high-low woven dress made its debut in Best Day Ever, a zesty-rainbow beauty that had y’all head over heels in love! So, we thought…what better way to display a frenzy of fantastical fairies other than this sweet silhouette?! 
And now it’s almost time for you to see it all for yourself!! Tomorrow is Preview day, so be sure to reach out to your lovely Consultant for exclusive sneaks and more info on placing your order for release day! 
We’ll keep the dreamy designs coming in the meantime!
XO,
Sam & Ashley

Is there a word bigger or GRANDER than gratitude that could try and describe how the past week has made us all feel!? I mean, technically there’s lots of looonger, bigger words, but I’m not sure any of them can sandwich these feelings into one word better. We are SO grateful. We are so proud. And ha, we’re a little tired! But I think the energizing glow of our Consultants will keep us buzzing all month long. 

First of all…they REALLY all seemed to love Daydream Believer. I mean, REALLY REALLY love it! And that makes me feel like a million bucks. And I can only imagine how Ashley feels – her first Spring release, from start to finish! It will be a part of her story forever. And we’re just getting started?! I can’t even imagine what beauty we will create in the future together! I’m so happy to be designing in this beautiful bubble with her. 

Second of all…we let a couple secrets out…how could we not!? These are our girls after all. I wonder how many of them have spilled the beans!? Welp, you won’t have to keep your lips sealed any longer lady friends… 

We’ve got more women’s designs headed your way! We’re trying a whole bunch of different shapes, styles, fabrics, colors, you name it—trying to figure out what Wildflowers Women’s clothing looks like to us! With an outfit or two coming with each release, you’ll be able to make picture perfect outfit pairings for *almost* the whole family! Yeah, I’m not quite brave enough to get into Dad’s clothes yet, even though I think Mark (the handsome husband) would be more than enough adorable inspiration…

Like I said, we’re prepared to dress like 3/4 of the family now!! YEP—we have a few special boy pieces coming with each release this season! Ahhh…I’m so excited. I haven’t designed boys in years, so we’re taking it slow and steady— a button-up here, a pair of shorts there, and maybe a bowtie or two. I hope your dapper dudes love them as much as I do!! I know Kate, our photographer, can’t wait to dress her precious boy Hayes in them, and of course, our CEO, Ashton’s son Bennett had to make his Wildflowers debut and model the new looks! 

Third of all,..just because I prefer odd numbers, I want to call out MY TEAM. That’s right, MY HOMETOWN HEROES – my office girls *and boys*. How lucky are we to be in this boat together?! I would be lost without my humans. I moved to Texas for a job and now I have a family, a colorful overwhelmingly creative career, and I’m just so thankful. You guys make my real life dreams come true! 

And finally…someone reminded me of my own words on Friday night of Conference that I really need to keep in my nugget. It was weird to be quoted (even though she shortened it because…I, ha, talk/write A LOT), and even weirder that I wanted to take my own advice. “Wildflowers, they’re curious little plants…they POP UP out of nowhere, they can take over an entire garden if given the chance…they’re natural. They’re unique. And try to cut them down, I dare ya! I bet they’ll come back. Stronger than ever.”

Stronger than ever. That’s us. And my goodness, after last week, I FEEL it, don’t you!?

And now, let’s go do a little daydream believing.

XO,

SAM

If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!

The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!

Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!

Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!

Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!

Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!

Cheers,
Ashley