Blossoming Blog | Daydream Believer
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Daydream Believer

How is it possible that our 4th and final release of Daydream Believer is already here? What a firework show, right!? The splashes of aqua, red, white, and blue, combined with a whole slew of new summery silhouettes put stars in our eyes! Inspiration was pretty easy this time around, we decided to lean into the most classic color palette around, and add our own flair to make some true Wildflowers magic! 

Bold stripes, bright hues, and brave hearts- that’s the motto for this star-spangled release! From our Americana Dress that has all of the spirit of the season sewn into the seams of it’s flippy, tiered skirt to the Sandbox Ballet Dress with it’s henley placket and sparkling trim, there’s something for every girl to fall in love with! Like the 3 darling dresses above on Lily, Avery, and Sydney, you’ll find a picture perfect photo showcasing some of our latest, greatest pieces! 

Oh Olivia, one of the coolest chicks around! She’s rocking our Cool Kid Casey Dress— a soft knit dress sprinkled in super cute sunnies that will have your gal feeling totally ‘spec’tacular! Festive flutter sleeves and a swingy circle skirt ready to twirl, this was the perfect style to show off the more playful side of the Americana color palette! 

We’re sooo ecstatic to see your cuties sporting these looks for 4th of July and maybe even just in time for a Mother’s Day cook out!? We know a certain little nugget that will surely be dressed in her Wildflowers best this Sunday! (She is OBSESSED with the Cutie Pie Bubble and always points to the cupcakes and says “noms!”)

In honor of this Mother’s Day, let’s do a blog contest! Tell us your favorite part of being a mother! We’ll pick a few winners next week for a prize! 

XO,

SAM AND ASHLEY

Are you ready to open your eyes to a kaleidoscope-colored world?! We sure hope so, because it’s time to pack your bags and take a little trip with our 2nd release of Daydream Believer!
Boy, do we have a sweet treat coming for your way! Our Sundae Dress is a brand-new knit style that’s all sprinkled up in ditsy, dancing ice creams! A twirly, tiered skirt, poppy-pink ruched straps, and punchy pouch pockets; this dress is deliciously darling and ready to spring into summer! As you can see, this dress was just made for little cutie Ellie girl! In fact, we planned a second trip to The FOMO Factory (if you haven’t heard of it, you GOTTA look it up!) just so we could capture all the sweetness this dress deserved! Those scrumptious Sorbet Bows are just the cherry on top of this ice cream cuteness! 
Your gal will be walking on sunshine with our In The Garden Saturday Top! This repeat style is cool, cute and casual, just like our model, Vivienne! A gal full of energy and good vibes, it was a no brainer to put Vivi in this easy-breezy top, especially paired with those coral dotted Sunset Shorties! And did you see those tasty, tassel-y Funfetti Socks!? 
Whether you’re dancing with the fairies or frolicking through the flower fields, our Fairyland Dress sprinkles a little bit of magic wherever she goes! This high-low woven dress made its debut in Best Day Ever, a zesty-rainbow beauty that had y’all head over heels in love! So, we thought…what better way to display a frenzy of fantastical fairies other than this sweet silhouette?! 
And now it’s almost time for you to see it all for yourself!! Tomorrow is Preview day, so be sure to reach out to your lovely Consultant for exclusive sneaks and more info on placing your order for release day! 
We’ll keep the dreamy designs coming in the meantime!
XO,
Sam & Ashley

Is there a word bigger or GRANDER than gratitude that could try and describe how the past week has made us all feel!? I mean, technically there’s lots of looonger, bigger words, but I’m not sure any of them can sandwich these feelings into one word better. We are SO grateful. We are so proud. And ha, we’re a little tired! But I think the energizing glow of our Consultants will keep us buzzing all month long. 

First of all…they REALLY all seemed to love Daydream Believer. I mean, REALLY REALLY love it! And that makes me feel like a million bucks. And I can only imagine how Ashley feels – her first Spring release, from start to finish! It will be a part of her story forever. And we’re just getting started?! I can’t even imagine what beauty we will create in the future together! I’m so happy to be designing in this beautiful bubble with her. 

Second of all…we let a couple secrets out…how could we not!? These are our girls after all. I wonder how many of them have spilled the beans!? Welp, you won’t have to keep your lips sealed any longer lady friends… 

We’ve got more women’s designs headed your way! We’re trying a whole bunch of different shapes, styles, fabrics, colors, you name it—trying to figure out what Wildflowers Women’s clothing looks like to us! With an outfit or two coming with each release, you’ll be able to make picture perfect outfit pairings for *almost* the whole family! Yeah, I’m not quite brave enough to get into Dad’s clothes yet, even though I think Mark (the handsome husband) would be more than enough adorable inspiration…

Like I said, we’re prepared to dress like 3/4 of the family now!! YEP—we have a few special boy pieces coming with each release this season! Ahhh…I’m so excited. I haven’t designed boys in years, so we’re taking it slow and steady— a button-up here, a pair of shorts there, and maybe a bowtie or two. I hope your dapper dudes love them as much as I do!! I know Kate, our photographer, can’t wait to dress her precious boy Hayes in them, and of course, our CEO, Ashton’s son Bennett had to make his Wildflowers debut and model the new looks! 

Third of all,..just because I prefer odd numbers, I want to call out MY TEAM. That’s right, MY HOMETOWN HEROES – my office girls *and boys*. How lucky are we to be in this boat together?! I would be lost without my humans. I moved to Texas for a job and now I have a family, a colorful overwhelmingly creative career, and I’m just so thankful. You guys make my real life dreams come true! 

And finally…someone reminded me of my own words on Friday night of Conference that I really need to keep in my nugget. It was weird to be quoted (even though she shortened it because…I, ha, talk/write A LOT), and even weirder that I wanted to take my own advice. “Wildflowers, they’re curious little plants…they POP UP out of nowhere, they can take over an entire garden if given the chance…they’re natural. They’re unique. And try to cut them down, I dare ya! I bet they’ll come back. Stronger than ever.”

Stronger than ever. That’s us. And my goodness, after last week, I FEEL it, don’t you!?

And now, let’s go do a little daydream believing.

XO,

SAM

If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!

The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!

Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!

Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!

Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!

Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!

Cheers,
Ashley