07 Jun IT WAS ALL A DREAM
Who in the world takes a song, a fun classic tune like “Daydream Believer,” and turns it into a rainbow-sherbet colored collection?! WE DO! Or we DID. This entire Spring season was such a (day)dream come true to me. And I’m certain it was for Ashley, too. There’s just something about designing a Spring line that gives you butterflies! Butterflies that keep you floating long after the styles have released…
Let’s take a stroll down lovely memory lane, shall we?
Daydream Believer, you started off in shades of milky blues, pastel corals, and lavenders, all balanced by a soft, crisp chambray. I had never been to Charleston before, but the moment Caroline, our Creative Director, showed us Rainbow Row, I knew exactly where we would be pulling inspiration from! This picture-perfect city is covered in the sweetest colors and the cutest shops. I got to see this first hand last month for Caroline’s bachelorette party (she’s getting married in November, woo hoo!) Spring 2019 also brought us our first boys outfits and more options for mama to wear! It was so exciting to get to come up with picture perfect looks for *almost* the whole family!
For the second release, Ashley and I decided to pack our bags (metaphorically speaking) and head to spring break…the most wonderful time of the school year if you’re a kid! Ash and I both had very different childhoods, so we both had pretty different versions of what spring break looked like in our head. She was used to the beach, and fun in the sun, and I was used to backyard adventures and sleepovers at my Grandma Mac’s! We tried our best to bottle up all these memories in the colors, fabrics, and styles of our biggest release of the season!
Spring Celebrations were on our mind when we began release 3! I mean, what’s better than dreaming up a big ol’ birthday party filled with all your favorite things?! Nothing I tell ya! So that’s what we did…complete with jars of butterflies, rockin’ roller-skates, sweet elephants, bunches of balloons, ice cream cones, and more!
Last but not least, the Star-spangled 4th and final release of Daydream Believer blew us away with red, white, and CUTENESS! I never thought it could be so fun playing with such a classic color combination, but finding our own unique spin for it was truly a treat. And of course finding just the right novelties to take your gals from Spring to Summer was the best way to end a magical season. Plus these colors were a perfect transition to our back-to-school release coming in July, but I’m getting ahead of myself! (I’ll save that for the NEXT blog!)
Daydream Believer is only our second spring collection, ever. Isn’t that crazy!? I feel like we’ve been doing this forever! AND it was the first collection I designed with Ashley from start to finish. It’s crazy how much can change in so little time! I never knew I’d find a gal like her to design with, to dream with! With Ashley by my side, I felt confident to try a ton of new things this year. I mean, two swim releases?! Dozens of new styles?! Plus more novelties AND COLORS than I can count!? (I’m a designer, not a mathematician OKAY!) We discovered more of what you guys love and want to see from Wildflowers. Because, if you don’t try a bunch of new things, then how are we gonna learn?! And goodness knows, a wildflower’s gotta GROW.
And that’s what we’re doing. Growing and changing, implementing more ways to get feedback on design, and always, always keeping our ears and eyes open to what y’all are saying. Each season we learn something new, and I feel like a superhero ready to charge into the next batch of designs, equipped with my newfound knowledge! (Like, this week we’re starting Spring 2020 and I have SO MANY IDEAS on how to combine the great stuff from Best Day Ever and Daydream Believer to make the ULTIMATE SPRING COLLECTION…more on that later.)
So while we’re keeping our ears and our eyes open, maybe y’all can send us a few of your ideas and inspirations?! Like…what styles, color, prints do you hope to see in Spring 2020? You know we LOVE designing whatever pops into our brains…but we love even more giving y’all exactly what you want the most! (For example, starting this Fall we have more baby sizes, size 16, and MORE)! Comment below with what you’d love to see from us for Spring!
XO,
Sam
You guys, this release makes my heart so, so happy. Let’s start with the colors…I pulled new shades I’ve never dreamed of using, let alone putting together! Like the deep Cadmium Green on the (new) Grass Roots shorts…that color became the grounding shade for the entire release—meaning those shorts go with just about everything. Seen below with our Fairgrounds Lucy top, one of my new favorite woven styles! 
And I can’t forget about Dark Cheddar (I swear that’s the pantone name, not just a delicious snack on my mind!) and Swedish Blue. These two colors next to each other made my eyes do a happy dance! You’ve seen that perfect shade of blue on our Ansley Dress (named after a Consultant’s darling daughter) and the Birthday Top, but we’ve been keeping that bold contrast of orange a secret…which you can now see today!
The colors just seem to come to us, like they’ve been patiently waiting their turn in the good ol’ pantone boxes. But the inspiration and the overall VIBE? That can take a little bit of time. Ashley and I went back and forth for a while on what the novelty story would be for this release. We always have these big ideas at first, “let’s have a circus theme,” “ya a big top skirt and pennant trims,” “OH YEAH!” And then these big ideas start changing into smaller and, in my opinion, more unique ones. You see, I don’t think we could ever stick to one certain ‘theme’ but instead we come up with a kaleidoscope of little stories that all work together, but can happily live alone. And this release captures that crazy balance of ‘planning’ and ‘unpredictability’ soooo well. From the ’Tim Burton’ style deliciously dripping ice cream cones, to the rockin’ roller skates on soft knit, and all the sweet treat eating elephants in between, you get a delightful dose of random-ness sprinkled across a wide array of thoughtful styles! Which is the best of both worlds if you ask me! 
In the end, the simplest way I’ve come to describe this release is like… “a summer camp birthday party!” But of course, all of these colors, and fabrics, and styles will never feel that simple to me at all. They’re a big batch of beautiful memories with Ashley—trying new color combinations, constant reminders of a crazy, sweaty, balloon-filled day with our team at the photo shoot, and also totally and utterly reminiscent of my favorite gal, Margo. This whole release SCREAMS Margo. And between you and me, she may or may not be living in these styles the past couple weeks!! (The perks of being the designer’s kid, am I right!?)
