Blossoming Blog | Best Day Ever
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Best Day Ever

There are collections that you want to ease into, slowly building a rich color palette and variety of silhouettes to introduce you to the new season ahead. But this year, I wanted to greet spring with a big “HELLO THERE, SO NICE TO SEE YOU!” I didn’t want to tip toe into the sweet shades this delightful season brings, I wanted to make a big ol’ splash!

Getting started — it can be toughest time for me! My brain and my eyes always take a little while to get on the same page. For instance, my brain might be planning on rusty vintage oranges, dirty chartreuses, and faded pinks, but my eyes might be seeing something else entirely! And I’m always, always waiting for that strike of creativity to hit me. Little did I know, my biggest inspiration was about to happen…

I was 9 months pregnant at this time and ready to meet my little nugget, Margo Denise. What would she look like?! Who would she be?! I couldn’t wait to meet her, and apparently she was a little excited too, because she decided to come early — on the first day of Spring! On March 20th, we welcomed little Miss Margo into this crazy world! Life as I knew it would never be the same (and certainly designing wouldn’t be!)! She is the most precious thing I’ve ever created. She’s one-of-a-kind and all mine! With spring colors and fabrics on my screen and a little bundle of joy on my lap, I felt like I finally had the inspiration I was always looking for— my own real-life daughter! I knew exactly who I was designing for now and I knew exactly WHY I was designing… To keep this sweet and innocent girl ‘little’ (and totally stylin’ hehe) as long as possible. And maybe, just maybe, while I work to create silhouettes that feel lovely, youthful, and happy, I’ll be able to create a little magic, too.

Caroline, our creative director, put into words what I was designing and what I was feeling before even I did… She felt it herself as soon as she saw the board filled with 100’s of little frocks. And together, we decided ‘Best Day Ever’ is a collection that celebrates everyday magic!

I’m talking about the simple, day-to-day, magic that is just as sparkly, but maybe even harder to see. Sometimes magic is getting your kiddos to school on time. Sometimes magic is eating veggies every day of the week or getting your 64oz of water in! Magic doesn’t always have to be so fantastical—it doesn’t have to be filled with illusions, myths, and tricks. The most understated magic, the kind that we experience all the time, whether we notice it or not. And THAT’S what I want to celebrate this season! The everyday magic that fills our lives to the brim with endless giggles, ooey gooey love, and cozy cuddles.

I must say, I didn’t notice this special, almost invisible, sorcery until I had Margo. Have you ever heard the saying or scrolled past a post on instagram that says ‘Mothers are Magic”? When I read those 3 words something inside me clicked. Mothers ARE magic!! And so are the little nuggets we create! A pure, real-life type of magic that fills our mornings and nights. It’s the everyday magic that leaves us enchanted long after the storybook ends, and the princesses and prince live happily ever after.

I wanted to capture the effortless joy of being a kid— where your whole world is make believe, and magic is around every corner just because you BELIEVE it is…here’s to hoping I did just that!

XO,

Sam

P.S. Did y’all notice our pretty new blog header?! There might be a sneak or 2 hidden in all that messy cuteness!

It’s officially 2018 – and with a new year brings so much sparkly NEWness. NEW season, NEW colors, NEW fabrics, NEW styles! So much NEW is coming your way and, my goodness, does it feel like a breath of fresh air to me!

I’ve always believed Spring was more than just flowers, it’s filled with the magic of LIFE. Spring brings rain, gardens, and all the magical things! Everything goes into this sleepy gray slumber over the Winter and when Spring rolls around, it’s like everything wakes up! It’s a Harry Potter kind-of magic that I’ve always believed in since I was a kid. My dad really encouraged me to believe in, well, whatever I wanted to believe in. So in Spring, as soon as the snow cleared up and the grass began peeking behind the old crunchy leaves, we would always look for fairies. Every bug I saw could magically transform into a pixie in my mind. From dragonflies to lady bugs, these weren’t just little critters to me, they were little magical beings that only Spring would bring!  

My first Spring release. It’s around the corner. Do you know how nervous I am? Do you know how EXCITED I am? Denise and I always said “Spring is easy, Fall’s the tough one.” I can honestly say that was NOT true for me when I began designing Spring last April. I’ve referred to Spring as a ‘labor of love’ for a million reasons, but for one, I just had a baby! And two, I spent so many hours crying, trashing everything and starting over, over and over. Gosh I know that sounds dramatic, but heck, it WAS dramatic. If you’ve had a baby (we’re all mamas here, right?!), you know that you’re feelings are all out of whack, and everything is emphasized, so I tried my best to use those crazy emotions and put them into my designs. And like I said, I had to scrap the plan and start over a few times…but the result is something I am 100% proud of. 

I wanted you to really FEEL the difference from Fall to Spring, so I started with a fresh batch of colors. For the first time like, ever, I really wanted to use clean, bright colors…colors that screamed happiness to me! I usually lean towards what I like to call ‘dirty shades’ but not this time. I wanted lemon-y yellow to give an early nod to Easter; I wanted pearly blue dots to provide a sweet balance to all of the bright POPS, and I wanted your gal to squeal with delight upon seeing the blushing pinks and dashes of coral. 

The colors are fresh and inviting, but the prints – they capture that MAGIC I was going on and on about. Whimsical novelties are heavy in this one, and why shouldn’t they be?! Spring brings out the best in nature, people, and PRINTS! Every bit of it makes me grin from ear to ear. 

Sooooo…have you ever had one of those days? You know the days, the ones where the sun is just SHINING and everything seems to go your way!? And you show your friends love and they show it right back and honestly it just feels like the whole world makes sense?! The last year has shown me so much about myself, my family, and my team, and what I realized is I have the best day ever…all the time! How lucky is that? 

Back in August, Caroline (Creative Director) and I went to Andrea’s (Creative Strategist) wedding. She was insanely stunning, the decor was gorgeous, and the whole event felt like something out of a dream. A year before, I could never have imagined making a good enough friend to A.) be invited to her wedding, B.) to travel to Wisconsin to attend this wedding (first time leaving Margo even!), and C.) feel ALL the FEELS because…dang, I love her! I was surrounded by love at every corner! Caroline and I couldn’t believe how emotional we felt watching this gal say “I do,” but..we did. That night we were taking too many photo booth photos and I grabbed this sign to snap a pic with, and on that sign it said in big bold letters…BEST DAY EVER. That sign was the SIGN we needed! Caroline looked at me and I looked at her, and we both knew what the other was thinking (we always do). We had a name for Spring. It was perfect and it captured everything that Spring is, and everything our team is to me. 

All I know is I wanted to bottle up all those good vibes and pour them into one happy-go-lucky collection. I wanted to show you what I think it looks like to have the BEST DAY EVER. Maybe, just maybe, it will give you all the feels, too –  a reminder of one of your most joyful times, or maybe it will just add an extra dose of sweetness to your gal’s wardrobe! 

Last year, I feel like the girls and I took on the world! And honestly had the greatest time doing it. What will this year bring? What new challenges will we face as a team?! All I know is that one thing is for sure… 

We are going to have the BEST DAY EVER doing it. 

XO,
Sam