Blossoming Blog | wildflowers
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Author: wildflowers

Photo shoots are always pretty wonderful days. Our kick butt, girl power super squad (aka our team), a group of little gals that feel like family, new never-been-worn styles, and a beautiful location…how could you go wrong? 

Our Second release photo shoot was pure magic…or maybe a better description would be pure homegrown GOODNESS. Either way, all the stars aligned and after an 8-hour shoot on a local farm, the collection came to life in a way I never imagined. If there was one release this Spring that made me nervous, it was this one. I was worried I was going too bright in terms of colors, or too broad in terms of fabrications, or there were way too many silhouettes?! I don’t know… First I design, then I worry – ha, like clock work. But photo shoots give me a little reset, heck, SOMETIMES photo shoots even give me a little bit of an ego! That’s bad, right? I shouldn’t admit it, but seriously, seeing all the girls surrounded in my designs…well it feels good. Don’t worry, I don’t stay full of myself too long! Like today, I’m back to being the good ol’ worry wart you know and love! (oh gosh, there I go being full of myself again!)

This rainbow of a collection is filled with all the things that remind you of this beautiful, transitional season…like blooming tossed florals, garden inspired prints, and a handful of fruity fabrics! And the color palette? It’s almost JUICY. Haha, okay that’s a little strange, but it’s so vibrant and saturated, like a fresh picked strawberry. I took the colors from the first release and played them up…so the shades you only saw sprinkles of in the first release – you’ll really see take center stage here! I’m talking Paprika red, Ultramarine navy, Kelly Green, and new hints of Sky Blue, too! 

Back in May 2017, I came to the review table with about 100 different styles to pick from. Out of those 100 styles, I had my eye on one dress that COULD NOT BUDGE. I mean, this dress HAD to be in the line or I didn’t know what I was going to do. This layered up beauty, the Summertime Sandy Dress, is a parfait of florals, lace, rainbows, lemons, and lots…and lots of twirl! This dress encompasses the entire release and is one of my favorite little masterpieces…ever. The dainty tie strap shoulders, feminine slight V neck, and smocked back (for a comfy fit!) are just the icing on the cake! 

And now, I blinked and Release 2 Pop-Up Parties are here! This is our largest release of the season with over THIRTY styles to choose from — all designed with over 25 mixed and matched fabrics that look so fresh they could have been plucked from the tree this morning! There’s literally just gotta be something for everyone! Or at least I hope there is!

XO,

SAM

P.S. To thank those who took the time to read my rambling words today…let’s have a blog contest, shall we?! Last year, I mentioned one of my go-to moves for guaranteed giggles during a photo shoot was the BLANK. Post what you think BLANK is and I’ll send the first winner one of my top fave looks from this release! 

What a couple of weeks it’s been! Release days always feel like a whirlwind. And Best Day Ever was no exception! We encountered a few challenges, but all in all I think we are so close to smooth sailing! SO, so close. A huge thank you to our Consultants for rockin’ it last week! I can’t imagine how it feels to be in the front lines, chatting it up with you and all your precious daughters! I bet it’s nerve-wracking and fulfilling and exciting and wonderful… I don’t think I could ever do what these ladies do! I know I couldn’t. I guess we all just fall perfectly into our places, don’t we?

Obviously I gotta tell you all about some of my fave fave faves from the first release! We all know I’m a smitten kitten for all of the styles, of course! They’re all my little babies and there are reasons and details I adore about each and everyone. I could tell you why I chose the exact shade of pink for the Pink Crush Tee and when I decided it was going to be a heather color. I could tell you exactly why I choose dragonflies prints, all because of one lady and her beautiful story (that’s you, Brenen!). It’s strange, but they’ll never just be designs… They’ll never just be item numbers on a spread sheet to me. I work so hard on every inch of them, from the first thought bubbles in my brain to the scribbles on my notebooks to the delicately drawn digital sketches to working hand-in-hand with Mano to make sure the fit and construction are all the bees’ knees— these little designs are our little works of art! And it’s a dream come true when they’re donned by your daughters.

The first better than basic print I came up with for Spring was the bouncy, uneven dots of the Blue Skies Betty Dress. Who doesn’t love a good polka dot, am I right? It’s almost impossible for me not to include them on a board of designs. However, my most fave dots are the ones that aren’t so even and lined up in rows…so these imperfect, scribbly dots quickly became a favorite! And when I added them to this sweet and easy Betty silhouette…well, it was all blue skies from there! This little frock, in soft and strong medium weight french terry, is the ‘all year ‘round’ style every gal needs! French terry is known for it’s cool hand feel and tough durability, you’ll be grabbing this style each and every season….in the summer it wicks away sweat and in the winter it’s soft little curled interior will keep your gal stay warm and cozy —making Betty MORE than cute, but pretty darn practical too!

I can’t tell you about my most simple favorite without going on (and on) about my most special favorite, too! When I was a little girl, I had the imagination of a unicorn. Okay, honestly, I’m not sure when I found out what unicorns were, but I loved girly stuff…and I loved playing pretend. Barbies, tea parties, flowers, making bug habitats (okay, not so girly, but I’ve always had a tomboy-ish flare) and playing house were my thing. Do you remember playing house?! I was always the mommy. And as the mommy, I always insisted on having dignified tea parties! When I dreamed up the Storybook Ballet Dress I wanted it to make your girl feel like a princess! A little princess playing house, hosting tea parties, and daydreaming of all the fun and silly adventures that lay ahead of her. So I made sure it was chalk full of sweet details, like the tea party apron…the magical wishes trim…and the dainty double flutters. I also consider Mama’s when I design, and I know not every mama loves a good novelty, so I decided to make the apron on the Ballet dress removable! Once it’s unbuttoned you see the full vintage inspired floral laurels on the skirt– it’s crazy that this is the only place you’ll see this fabric because it is my FAVORITE. From whimsically wonderful to folksy vintage, this dress is the queen of variety and cuteness!

And together…these really show the Wildflowers range, don’t you think?! Sweet and simple, or dainty and covered in details…that’s how I roll. Always want to create a little something for everyone, and because I myself can never truly pick one favorite… So the best of both worlds it is for me! Like these two sisters, both sweet as sugar…and funny as can be…but both SO different. Eleanor and Adeline, our CEO Ashton’s darling daughters, are the perfect example of little wildflowers to me. What an incredible blessing it is to be able to design something that makes them both smile 🙂

XO,

Sam

There are collections that you want to ease into, slowly building a rich color palette and variety of silhouettes to introduce you to the new season ahead. But this year, I wanted to greet spring with a big “HELLO THERE, SO NICE TO SEE YOU!” I didn’t want to tip toe into the sweet shades this delightful season brings, I wanted to make a big ol’ splash!

Getting started — it can be toughest time for me! My brain and my eyes always take a little while to get on the same page. For instance, my brain might be planning on rusty vintage oranges, dirty chartreuses, and faded pinks, but my eyes might be seeing something else entirely! And I’m always, always waiting for that strike of creativity to hit me. Little did I know, my biggest inspiration was about to happen…

I was 9 months pregnant at this time and ready to meet my little nugget, Margo Denise. What would she look like?! Who would she be?! I couldn’t wait to meet her, and apparently she was a little excited too, because she decided to come early — on the first day of Spring! On March 20th, we welcomed little Miss Margo into this crazy world! Life as I knew it would never be the same (and certainly designing wouldn’t be!)! She is the most precious thing I’ve ever created. She’s one-of-a-kind and all mine! With spring colors and fabrics on my screen and a little bundle of joy on my lap, I felt like I finally had the inspiration I was always looking for— my own real-life daughter! I knew exactly who I was designing for now and I knew exactly WHY I was designing… To keep this sweet and innocent girl ‘little’ (and totally stylin’ hehe) as long as possible. And maybe, just maybe, while I work to create silhouettes that feel lovely, youthful, and happy, I’ll be able to create a little magic, too.

Caroline, our creative director, put into words what I was designing and what I was feeling before even I did… She felt it herself as soon as she saw the board filled with 100’s of little frocks. And together, we decided ‘Best Day Ever’ is a collection that celebrates everyday magic!

I’m talking about the simple, day-to-day, magic that is just as sparkly, but maybe even harder to see. Sometimes magic is getting your kiddos to school on time. Sometimes magic is eating veggies every day of the week or getting your 64oz of water in! Magic doesn’t always have to be so fantastical—it doesn’t have to be filled with illusions, myths, and tricks. The most understated magic, the kind that we experience all the time, whether we notice it or not. And THAT’S what I want to celebrate this season! The everyday magic that fills our lives to the brim with endless giggles, ooey gooey love, and cozy cuddles.

I must say, I didn’t notice this special, almost invisible, sorcery until I had Margo. Have you ever heard the saying or scrolled past a post on instagram that says ‘Mothers are Magic”? When I read those 3 words something inside me clicked. Mothers ARE magic!! And so are the little nuggets we create! A pure, real-life type of magic that fills our mornings and nights. It’s the everyday magic that leaves us enchanted long after the storybook ends, and the princesses and prince live happily ever after.

I wanted to capture the effortless joy of being a kid— where your whole world is make believe, and magic is around every corner just because you BELIEVE it is…here’s to hoping I did just that!

XO,

Sam

P.S. Did y’all notice our pretty new blog header?! There might be a sneak or 2 hidden in all that messy cuteness!

Wildflowers Clothing is firmly rooted in hope. Some might say that hope is just merely wishful thinking — but it’s much more than that — it’s what keeps our chins up, our hearts open, and our souls on fire. It finds us in our darkest times and shines a light, and it whispers to us in the best of times saying “you are exactly where you are supposed to be!” Hope is one of life’s greatest gifts and spreading it comes in all kinds of forms — smiling at a stranger, sharing your time, giving words of encouragement, paying a kind favor forward, and being there for a friend. 
 

Through our Seeds of Hope Program, we are humbled to be able to help children who are in desperate need of hope — and we could not do it without you! Because of your love and support for our growing brand, we were able to donate $10,000 from our Written in the Stars collection to Unbound’s education fund. The best part is — this donation will help 30 children continue their education by providing them primary education, shoes, uniform and transportation! Education is the only way to end vicious cycles of poverty for children so that they can rise above their circumstances and find a path to success. Somewhere in this big world, your Written in the Stars order will provide light to someone’s life and give them hope for a brighter future! And for that we want to say  T-H-A-N-K  Y-O-U!


 
We are excited to continue to spread seeds of hope through our charity for this season — Destiny Rescue. This incredible organization puts their lives on the line to end the sexual exploitation and trafficking of young children by rescuing, restoring, protecting, and empowering children who are in desperate need of rescuing. They are a voice to the children who don’t have one and a light to children in the darkest places.


 
I’ve enjoyed getting to know one of their passionate representatives, Aaron. When Aaron found out that we wanted to partner with Destiny Rescue this season, he was so eager to share his message with us and our consultants that he jumped on a flight to Austin and joined our Spring Conference. It was such an honor to have him speak and share his stories with us. While stories of child sexual exploitation and trafficking are difficult to hear, he reminded us that we can’t be silent. These children need a voice and Destiny Rescue gives them one. His hope and energy for their mission is absolutely contagious and we all felt it. $1,500 is the average cost of rescuing one child and with each purchase this season we will be one step closer to meeting our goal — rescuing 15 children! Destiny Rescue is out to save the world from sexual exploitation of children, and we are ready to be a part of it with YOU! 

If you’re interested in learning more about Destiny Rescue, you can visit their web site too: https://www.destinyrescue.org/us/

XO,
Caroline

You see, I feel like Wildflowers has been the explosion of love and color I always wanted it to be, but I know we have fallen short in many ways. And in this way, we have mostly disappointed our best hostesses. You know the ones, they’re always posting and sharing the brand, hustling side-by-side with their Consultant, always doing whatever it takes to get their customers their must haves, while sometimes—often this past season—missing out on their own.

About 2 weeks ago this all began coming to light. While I am friends with most of these ladies on Facebook, and I had read a grumble here and there (rightfully so!), I hadn’t ever realized the extent of their discontent.

I have to be honest and tell you I experienced a myriad of emotions when I read the initial post. Confusion, heartbreak, betrayal, embarrassment, worry, fear, and a lot more confusion. These were all my gut feelings. I didn’t know what to do, so I messaged the source and eventually got her on the phone. It was a conversation filled with tears and healing, hopefulness and understanding, and honestly, I felt like I had a grip on it all! We could make this better. We WOULD make this better!

Since then, there’s been a handful of conversations and interactions that I thought began moving this issues forward.  We responded to every single hostess that e-mailed with a concern and we addressed the issues and came up with solutions. We e-mailed hostesses about their remaining gift cards and ensured that they knew they can use them in Spring.  I updated our qualifying hostesses as often as I could on custom dresses. We made internal promises and commitments to not repeat past mistakes like selling special hostess items at the end of the season and more. We also double and triple checked to make sure all emails sent to our customer service gal, Teshania, have been read and responded to since our inaugural season began, last August.

And maybe most importantly –  behind the scenes, our team has been working for months on updating our back end software. This Spring, we are no longer using our software that caused SO many issues this Fall, we have a brand new system that should alleviate many of those carting headaches that were at the root of the majority of these technical issues.

But I was wrong thinking things were fixed. Or not wrong, but not entirely understanding the full extent of the hurt. And the conversation continued online and I was/am embarrassed it’s taken me this long to publicly address it. Maybe if I had said something earlier, you would have know how we were working on these improvements, not ignoring the pleas of these dedicated supporters.

I now know it’s so much more than gift cards and one-of-a-kind dresses (although we are all here because of pretty clothes, right?). It is entirely the way these issues have been addressed with these top hostesses, our BEST gals. I mean, one of the quotes that runs in the front of my mind is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Y’all could forget about the dresses being late, heck you would FORGIVE me for it, but the feeling you have been left with is unacceptable. And I am so sorry for it.

I truly do think most of these issues came along with the growing pains of our first season in business. A season I look back on with a smile, because I know the tiny team with the huge to-do lists that made it all possible. But our tiny team was NEVER alone in creating this dream come true. And I’m honestly ashamed to say I haven’t recognized this fact enough lately. I could give you a million reasons why I was too busy or my anxiety made me hide, but the bottom line is… we did not build this alone! And heavens knows we are not done building, working, or trying to be better.

I want you know we are making changes and fixing what needs to be fixed. Because no matter how beautiful our designs are, beauty comes from the inside, right?

-Sam

It’s officially 2018 – and with a new year brings so much sparkly NEWness. NEW season, NEW colors, NEW fabrics, NEW styles! So much NEW is coming your way and, my goodness, does it feel like a breath of fresh air to me!

I’ve always believed Spring was more than just flowers, it’s filled with the magic of LIFE. Spring brings rain, gardens, and all the magical things! Everything goes into this sleepy gray slumber over the Winter and when Spring rolls around, it’s like everything wakes up! It’s a Harry Potter kind-of magic that I’ve always believed in since I was a kid. My dad really encouraged me to believe in, well, whatever I wanted to believe in. So in Spring, as soon as the snow cleared up and the grass began peeking behind the old crunchy leaves, we would always look for fairies. Every bug I saw could magically transform into a pixie in my mind. From dragonflies to lady bugs, these weren’t just little critters to me, they were little magical beings that only Spring would bring!  

My first Spring release. It’s around the corner. Do you know how nervous I am? Do you know how EXCITED I am? Denise and I always said “Spring is easy, Fall’s the tough one.” I can honestly say that was NOT true for me when I began designing Spring last April. I’ve referred to Spring as a ‘labor of love’ for a million reasons, but for one, I just had a baby! And two, I spent so many hours crying, trashing everything and starting over, over and over. Gosh I know that sounds dramatic, but heck, it WAS dramatic. If you’ve had a baby (we’re all mamas here, right?!), you know that you’re feelings are all out of whack, and everything is emphasized, so I tried my best to use those crazy emotions and put them into my designs. And like I said, I had to scrap the plan and start over a few times…but the result is something I am 100% proud of. 

I wanted you to really FEEL the difference from Fall to Spring, so I started with a fresh batch of colors. For the first time like, ever, I really wanted to use clean, bright colors…colors that screamed happiness to me! I usually lean towards what I like to call ‘dirty shades’ but not this time. I wanted lemon-y yellow to give an early nod to Easter; I wanted pearly blue dots to provide a sweet balance to all of the bright POPS, and I wanted your gal to squeal with delight upon seeing the blushing pinks and dashes of coral. 

The colors are fresh and inviting, but the prints – they capture that MAGIC I was going on and on about. Whimsical novelties are heavy in this one, and why shouldn’t they be?! Spring brings out the best in nature, people, and PRINTS! Every bit of it makes me grin from ear to ear. 

Sooooo…have you ever had one of those days? You know the days, the ones where the sun is just SHINING and everything seems to go your way!? And you show your friends love and they show it right back and honestly it just feels like the whole world makes sense?! The last year has shown me so much about myself, my family, and my team, and what I realized is I have the best day ever…all the time! How lucky is that? 

Back in August, Caroline (Creative Director) and I went to Andrea’s (Creative Strategist) wedding. She was insanely stunning, the decor was gorgeous, and the whole event felt like something out of a dream. A year before, I could never have imagined making a good enough friend to A.) be invited to her wedding, B.) to travel to Wisconsin to attend this wedding (first time leaving Margo even!), and C.) feel ALL the FEELS because…dang, I love her! I was surrounded by love at every corner! Caroline and I couldn’t believe how emotional we felt watching this gal say “I do,” but..we did. That night we were taking too many photo booth photos and I grabbed this sign to snap a pic with, and on that sign it said in big bold letters…BEST DAY EVER. That sign was the SIGN we needed! Caroline looked at me and I looked at her, and we both knew what the other was thinking (we always do). We had a name for Spring. It was perfect and it captured everything that Spring is, and everything our team is to me. 

All I know is I wanted to bottle up all those good vibes and pour them into one happy-go-lucky collection. I wanted to show you what I think it looks like to have the BEST DAY EVER. Maybe, just maybe, it will give you all the feels, too –  a reminder of one of your most joyful times, or maybe it will just add an extra dose of sweetness to your gal’s wardrobe! 

Last year, I feel like the girls and I took on the world! And honestly had the greatest time doing it. What will this year bring? What new challenges will we face as a team?! All I know is that one thing is for sure… 

We are going to have the BEST DAY EVER doing it. 

XO,
Sam

When I think back to January 7th, it feels like a dream. Lynn, owner, founder, and designer for Kelly’s Kids and Eleanor Rose, walks in my office, shuts the door, and says – “I want to start a new company, and I want you to design…whatever you design for it!” Maybe that’s not verbatim, but you get my drift. My non-compete was officially up and I was free, and she was giving me the chance of a lifetime. I remember crying. I remember discussing names she’d been thinking of for the brand. All of this happened in about ten minutes. That’s Lynn, she’s not only a fast talker, but a quick dreamer too. And when she believes in something, it makes you believe in it too! 

 I remember the rush of excitement I felt in every bone of my body…I was going to get to design again! Heck, I was going to create a brand with girls that had become my best friends over the past year. What?!

Flash forward to March. 100’s of sketches and what felt like thousands of fabrics later, four releases of our first collection, Written in the Stars, were designed. And not 2 days later, I had a baby! That’s where for the first time, I felt like I was drowning. I started spiraling, I didn’t know what I was thinking. I couldn’t do it all. But then I remembered, oh ya, I don’t HAVE to do it all. That’s NOT the first time my team picked up the slack, but it was the first time I really let go and watched them take care of me. It was humbling and it was truly inspiring to see my girls blossom!

I wish I could say that was the sole instance, but that would be a lie. I need help more than most, I bet. There are days, okay, I’ll be honest, WEEKS, when I don’t think I’m good enough. I’m not a creative enough designer, a mature enough leader, or a present enough mother. When these thoughts become louder than I can stand, that’s when my girls step in and take the reigns.  

My girls, they rally – for me, for a good cause, you name it. They’ll be in my office faster than you can say “Sunshine Search” –  sitting hot cross applesauce on the floor, surrounding me, while I cry because I’m uncertain or I’m 2 hours deep into lurking other brands, feeling like…why do I even try?! They know why I try. They put all the pieces back into place and show me perspective. I’d be lost without my girls. 

Flash forward to July. Our first conference! 17 women flew to Austin from all over the country. I know the number 17 sounds small, but goodness it felt big to me then. These overqualified and utterly beautiful women all hopped on the Wildflowers train without even seeing the clothes in person! They didn’t just hop on, they held tight, and didn’t let go, let me tell you! The first group of Consultants will always hold a special place in my heart and our Wildflowers story. 

Flash forward to August. Our first release. I don’t think I slept the night before preview Pop-Up Parties started. It was Christmas Eve x 10000000. And y’all liked it! I mean, some of you even seemed to love it! And each month just got better and better. Y’all especially liked September, I think – and that made the team so stoked because that was hands down everyone’s favorite (of course, each release is my favorite hehe). I read the comments, learned from the feedback, and my head may have even grown a size or 2 with each compliment I read! I KNOW I cried more than a few times seeing your babies in our frocks at school, at recitals, at daddy/daughter dances, and more…

Flash forward to now…. on the heels of Spring. So much to learn and appreciate from the past and so much to look forward to in the future. We have 4 more releases on the way for you. The first half designed with baby Margo on my lap and all designed with her in my mind. The colors are fresh and bright, a real contrast to the gray days the seemingly endless Winter brings. Can’t wait to show you more. 

Ahh, what a year! We did giveaways, we tried out custom dresses as a hostess benefit, we tried new styles and fabrications, learned from the good and the bad, and I truly feel like we wrapped up this season better as a brand and better as a family. I know at the end of the day we may just be a ‘girls clothing company’ but to me, this year and these people have shown me how much more we can be! As we grow, I hope we can remember this time as a small, tight team of 8. A tiny team that works SO hard on everything we touch and never gives up! Even when it feels like, what’s the point? Because when one of us feels like that, the rest of us will rally. 

None of these moments or these genuinely amazing feelings would have happened without the support of our people. That’s you guys!! I can’t wait to see what we can accomplish in 2018 together. Right now I’m just hoping you love Spring and that we can continue to do some really great things with Seeds of Hope. Not too much to ask, right?!

Okay, now just because I wanna say it… That’s a wrap!! 

XO,

Sam

Just 6 more days until Christmas. I can’t believe it! Where did time go this year?! Ahhh…so much fun was had, so many friends were made, and there’s still soooo much to look forward to!

 

…like meeting another round of our newest Consultants! These lovely ladies will be joining the Wildflowers family this Spring. Make sure to give them a warm Wildflowers welcome! 


And that’s a wrap on our growing family this season! I cannot wait to meet all ya’ll at our Spring conference IN LESS THAN A MONTH!

 

XO,
SAM

It’s that time again! Time to welcome another batch of blooming wildflowers to our team! And you know what that means? That our first Spring release is truly just around the corner… Ya know, after all this wonderful holiday business is over!

Stay tuned next week to meet the other half of our new team members!

XO,
SAM

You guys!! It was amazing seeing all your votes, shares, comments, and support for all of these unique and special little sunshines! 

While it was a VERY close call…we do have one lucky winner! 

Meet Callye, our little Miss Sunshine! We are over the moon to host you and your mama here in Austin this Spring. Be on the lookout for this cutie in our photo shoot for the last release of our Spring season. 

I gotta say it just one more time… Thank you all so much for taking part in our first ever Sunshine Search! Hopefully this is something we can try and do each season. How great would that be?! 

XO,
Sam