19 Feb On the Farm
Photo shoots are always pretty wonderful days. Our kick butt, girl power super squad (aka our team), a group of little gals that feel like family, new never-been-worn styles, and a beautiful location…how could you go wrong?
Our Second release photo shoot was pure magic…or maybe a better description would be pure homegrown GOODNESS. Either way, all the stars aligned and after an 8-hour shoot on a local farm, the collection came to life in a way I never imagined. If there was one release this Spring that made me nervous, it was this one. I was worried I was going too bright in terms of colors, or too broad in terms of fabrications, or there were way too many silhouettes?! I don’t know… First I design, then I worry – ha, like clock work. But photo shoots give me a little reset, heck, SOMETIMES photo shoots even give me a little bit of an ego! That’s bad, right? I shouldn’t admit it, but seriously, seeing all the girls surrounded in my designs…well it feels good. Don’t worry, I don’t stay full of myself too long! Like today, I’m back to being the good ol’ worry wart you know and love! (oh gosh, there I go being full of myself again!)
This rainbow of a collection is filled with all the things that remind you of this beautiful, transitional season…like blooming tossed florals, garden inspired prints, and a handful of fruity fabrics! And the color palette? It’s almost JUICY. Haha, okay that’s a little strange, but it’s so vibrant and saturated, like a fresh picked strawberry. I took the colors from the first release and played them up…so the shades you only saw sprinkles of in the first release – you’ll really see take center stage here! I’m talking Paprika red, Ultramarine navy, Kelly Green, and new hints of Sky Blue, too!
Back in May 2017, I came to the review table with about 100 different styles to pick from. Out of those 100 styles, I had my eye on one dress that COULD NOT BUDGE. I mean, this dress HAD to be in the line or I didn’t know what I was going to do. This layered up beauty, the Summertime Sandy Dress, is a parfait of florals, lace, rainbows, lemons, and lots…and lots of twirl! This dress encompasses the entire release and is one of my favorite little masterpieces…ever. The dainty tie strap shoulders, feminine slight V neck, and smocked back (for a comfy fit!) are just the icing on the cake!
And now, I blinked and Release 2 Pop-Up Parties are here! This is our largest release of the season with over THIRTY styles to choose from — all designed with over 25 mixed and matched fabrics that look so fresh they could have been plucked from the tree this morning! There’s literally just gotta be something for everyone! Or at least I hope there is!
P.S. To thank those who took the time to read my rambling words today…let’s have a blog contest, shall we?! Last year, I mentioned one of my go-to moves for guaranteed giggles during a photo shoot was the BLANK. Post what you think BLANK is and I’ll send the first winner one of my top fave looks from this release!