Blossoming Blog | Ashley
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Author: Ashley

If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!

The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!

Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!

Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!

Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!

Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!

Cheers,
Ashley

I cannot believe I’m less than a month away from my one year anniversary with my Wildflowers family! A year ago today I was back in Indiana with no idea what 2018 would have in store for me. On a whim, I moved to Austin in January for an amazing opportunity to work with Sam and the Wildflowers team. I knew that I would be learning to create over-the-top cuteness EVERY DAY, and honestly…that’s about all I knew. 

I had no prior “professional” design experience, nor did I think myself capable of actually being able to create these darling clothes! But Sam believed in me. She watched me from afar, as a customer and friend, through my old job as the marketing manager of a local Fort Wayne boutique. She saw my potential, even when I couldn’t. And she still does. This year has been full of learning curves for me, but Sam lets me blossom along the way, with patience and grace, and I’m so lucky to be a part of the ever-growing team of Wildflowers! I still can’t believe I get to be a part of the process that puts a smile on so many little girls’ faces. 

We started this year with our Spring 2018 collection, Best Day Ever. And it was just that – full of unicorns, rainbows, and bold beautiful colors! Seeing this collection Sam designed immediately made me fall in love with the brand even more. I knew I made the right choice when my first day at work began by building giant rainbows out of balloons and making huge donut walls for our Spring conference! 

We finished out the year with our Fall 2018 collection, Pocketful of Wonder. I started designing with Sam during the third release of this season, so it instantly became near and dear to me. From scouting for photoshoots in the most magical of places, to seeing these little sketches we designed actually come to life, this collection was nothing short of extraordinary! 

 

But of course, our photographer Kate captures each collection way better than my words ever could! Just watch that adorable year in review video to see all the magic we created in 2018!

Last but never least, I speak for everyone from the Wildflowers home office when I say we are so, so, so grateful for each and every one of our Consultants, hostesses, and customers. Thank you for accepting me into this beautiful world of girls boutique clothing! It’s been a wonderful ride so far and I can’t wait to see what the future has in store for all of us! 

Cheers to the new year,
Ashley

It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already! 


Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that!  Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!


Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long! 

First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!

Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!

Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!

CHEERS,
Ashley