Blossoming Blog | THE BRIGHT SIDE
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THE BRIGHT SIDE

Growing up, I was always ‘the hyper’ one. I was always the loud one, too. Can you even believe that?! I know it’s pretty hard to swallow since I’m cool as a cucumber now, but it’s true! I’ve been almost annoyingly positive since day one! It was as if being silly and outrageous was sewn into my soul or something. Going out of my way to embarrass myself for a laugh or a smile is just part of who I am!

Do you guys remember when being ‘weird’ wasn’t cool though? I do! I REALLY do. And while that might be burned into my brain from middle school, I never let it change me – I think I’m just too strange to change.
(I think I need a t-shirt that says this!?)

When we start a new collection, I always, always reflect on my past. Whether that’s remembering the orange hightop Chuck Taylor’s, men’s neck ties with tee shirts (Thanks Avril Lavigne!) and the sparkly denim of middle school or immersing myself in ALL of my past-life designs…there’s so much inspiration in where and who we’ve been.

While Ashley and I began designing Fall 2019, I thought back at my journey through this darling world of girl’s clothing…the path that got me here. I was reminded that being myself, with a little hard work, has ALWAYS paid off. So while we were working hard to get the colors, fabrics, and styles off the ground for Fall, I decided to just trust my gut!

Once I let go, the colors/fabrics started flowing and took on a life of their own. What felt like a challenge at first became the ultimate accomplishment…and the feeling this little collection gave us was pure JOY. Seeing it come to life, felt like our cups were over-flowing. And because of that – the bold, colorful mix of primary colors, ABC-inspired fabrics and trims, and so much more back-to-school cuteness was born… And we came up with just the right name for how it made us feel, and how we want it to make your gal feel, too!

Happy-Go-Lucky, a collection that always looks on the bright-side of life. A collection that looks at the bright side of everything and everyone.  This collection is about being PROUD of who you are, where you are, and how you got there. There’s no person on Earth that’s like you or your little one…so let’s embrace that. Let’s be our happy-go-lucky selves and live the best lives
we can!

I know it’s hard to believe that clothing can change the way someone feels, but if designing has such an impact on me, then why can’t it also brighten someone else’s day! Why can’t it change lemons into lemonade, or add an extra skip in your little one’s step? We put so much heart and thought into these pieces. I don’t know how to even describe it, but the love doesn’t end once the designs are complete. Because after all the hours and weeks of designing, they get passed off to our compassionate and wonderful Consultants to share with you! And the love just keeps on spreading…almost like wildflowers, you could say.

So this Fall, let’s keep the sun shining even when the temp drops and the seasons change. Let’s look at the bright side and count our lucky stars. Let’s all be Happy-Go-Lucky!

XO,

SAM

5 Comments
  • Stephanie
    Posted at 11:24h, 21 June Reply

    Couldn’t love this more! 💕

  • Ashley Elliott
    Posted at 11:14h, 21 June Reply

    I’m so excited for this release! I’m sure you nailed it ❤️

  • Farrar Lindner
    Posted at 11:10h, 21 June Reply

    Can’t wait!!

  • Amanda Taylor
    Posted at 11:01h, 21 June Reply

    What a wonderful sentiment Sam! I can not wait to see what July 31st has in store for us to choose our back to school outfit. I am in love with the blanket seen in the sneaks, it is gorgeous just like I am sure all the Fall designs will be. Delilah & I can’t wait!

  • Brittany Harper
    Posted at 10:48h, 21 June Reply

    ❤️😍❤️

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