Blossoming Blog | Walking on Sunshine
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Walking on Sunshine

I am SO pumped up today! I’ve got sand, surf, and our little miss SUNSHINE on my mind! Y’all didn’t forget about our contest winner, Callye, did ya?! I mean, how could you with those dimples and sparkling eyes?! We are so excited that this weekend we finally get to meet her and her lovely mama, Jennifer, in sunny Florida! Yes, you heard that right… Our original contest stated we’d be flying 2 lucky ladies down to Austin to hang out on our turf, buuuut…we got a crazy hair of an idea that our 4th and final release of the season needed a beach! Not just any beach, but the white, beautiful sand of Seacrest, Florida. I reached out to Jen ASAP because I definitely wanted to give her the Austin experience, if she’d prefer that! But this mama was totally on board, especially when I said WHY we wanted a beach…to shoot SWIM, of course!

Yes, you heard that right! I finally got to design swimwear. I can’t believe it. You have NO idea how long Denise and I wanted to design swim, but we never felt confident in getting the fit/function of it all right. Well, I decided to dive in, with the help from Mano, my tech design partner! After months of samples and samples and more samples, I think we’ve created something really fun and unique for your girls. MUCH more on that later, back to BUSINESS (because I’m all about business).

So Kate (photographer), Caroline (creative director), Andrea (creative strategist), Erin (graphic designer, photo assistant), and I are flying out on Sunday to meet, greet, and have a lovely time with these two! I just can’t wait to meet them and hug their cute necks! I have so many things I’m excited about, but I think I mostly can’t wait to just go to dinner and hang with these sweet people. Wildflowers has brought so much beauty into my life, but the people…the people are everything. I just know Jen is going to be another soul sister of mine! And Callye, well, I’m going to put her in my pocket and keep her forever! Or at least I’m certain I’ll want to!

Okay before I go, there’s one more thing I just gotta tell ya about. You guessed it…BEST DAY EVER RELEASE NO. 3! I know, you’re probably thinking “Sam, slow down!”  – but I can’t! Preview Pop-Up Parties start March 20th! Which just so happens to be the first day of Spring AND Margo’s 1st birthday! So I know it’s going to be the best day ever! Until then, take a look at these little sneaky sneaks and tell me what you think! This is the release where I really FELT I was coming into my own…so I hope you love it and feel that as much as I do!



  • Jennifer Adcock
    Posted at 03:59h, 13 March Reply

    I don’t know how I am just now finding out about Wildflowers, but I am in love. IN. LOVE! Callye is ADORABLE! Those dimples. I’m a total sucker for dimples. ❤️ SWIM!!! My waterbug fashionista will be thrilled. Also, that dress at the bottom… PERFECTION! I am so excited for you and this new adventure (and for all the beautiful things my daughter will be wearing because of my new obsession). ☺️

  • Lisa Beard
    Posted at 06:35h, 10 March Reply

    I love the colors you have going on! They work on my blonde, brown haired and strawberry blonde girls. Thank you for swim, can’t wait to see it!!!

  • Amy Dyer
    Posted at 05:40h, 10 March Reply

    We vacation in Seacrest!! So beautiful! These sneaks are amazing! Cannot wait to see the swimwear!

  • Ashley Davidson
    Posted at 22:45h, 09 March Reply

    Sam everything is so beautiful! Adalyn loves the comfy soft clothes! We can’t wait to see everything! 🌸 HAPPY BIRTHDAY to Margo! I hope you soak up every minute with your sweet baby girl! 🌸

  • Shelbi P
    Posted at 17:31h, 09 March Reply

    Love the buttons on the back of the dress vs the usual knot top look. The mermaid sneak I saw? Just take all my money already!

  • Suzanne Brown
    Posted at 12:42h, 09 March Reply

    Its like you’re speaking my love language with that lap dress, leggings & headband! I’m obsessed & I know Lucy will be too!
    Bring on our March 25th Raleigh pop up!!

  • Khris Roberts
    Posted at 12:17h, 09 March Reply

    Would you look at those dimples!!! Have so much fun and the beach Callye, I can’t wait to see these pics!!!

  • CarrieK
    Posted at 11:37h, 09 March Reply

    Soooo….does this mean swim is coming for 3rd release???? Please say YES! I missed out on the swimsuit I wanted from MJ, but I have a feeling WF is going to do a better job XOXO Keep it coming SAM <3

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