Blossoming Blog | A little of this, a little of that!
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A little of this, a little of that!

A little of this, a little of that!

What a couple of weeks it’s been! Release days always feel like a whirlwind. And Best Day Ever was no exception! We encountered a few challenges, but all in all I think we are so close to smooth sailing! SO, so close. A huge thank you to our Consultants for rockin’ it last week! I can’t imagine how it feels to be in the front lines, chatting it up with you and all your precious daughters! I bet it’s nerve-wracking and fulfilling and exciting and wonderful… I don’t think I could ever do what these ladies do! I know I couldn’t. I guess we all just fall perfectly into our places, don’t we?

Obviously I gotta tell you all about some of my fave fave faves from the first release! We all know I’m a smitten kitten for all of the styles, of course! They’re all my little babies and there are reasons and details I adore about each and everyone. I could tell you why I chose the exact shade of pink for the Pink Crush Tee and when I decided it was going to be a heather color. I could tell you exactly why I choose dragonflies prints, all because of one lady and her beautiful story (that’s you, Brenen!). It’s strange, but they’ll never just be designs… They’ll never just be item numbers on a spread sheet to me. I work so hard on every inch of them, from the first thought bubbles in my brain to the scribbles on my notebooks to the delicately drawn digital sketches to working hand-in-hand with Mano to make sure the fit and construction are all the bees’ knees— these little designs are our little works of art! And it’s a dream come true when they’re donned by your daughters.

The first better than basic print I came up with for Spring was the bouncy, uneven dots of the Blue Skies Betty Dress. Who doesn’t love a good polka dot, am I right? It’s almost impossible for me not to include them on a board of designs. However, my most fave dots are the ones that aren’t so even and lined up in rows…so these imperfect, scribbly dots quickly became a favorite! And when I added them to this sweet and easy Betty silhouette…well, it was all blue skies from there! This little frock, in soft and strong medium weight french terry, is the ‘all year ‘round’ style every gal needs! French terry is known for it’s cool hand feel and tough durability, you’ll be grabbing this style each and every season….in the summer it wicks away sweat and in the winter it’s soft little curled interior will keep your gal stay warm and cozy —making Betty MORE than cute, but pretty darn practical too!

I can’t tell you about my most simple favorite without going on (and on) about my most special favorite, too! When I was a little girl, I had the imagination of a unicorn. Okay, honestly, I’m not sure when I found out what unicorns were, but I loved girly stuff…and I loved playing pretend. Barbies, tea parties, flowers, making bug habitats (okay, not so girly, but I’ve always had a tomboy-ish flare) and playing house were my thing. Do you remember playing house?! I was always the mommy. And as the mommy, I always insisted on having dignified tea parties! When I dreamed up the Storybook Ballet Dress I wanted it to make your girl feel like a princess! A little princess playing house, hosting tea parties, and daydreaming of all the fun and silly adventures that lay ahead of her. So I made sure it was chalk full of sweet details, like the tea party apron…the magical wishes trim…and the dainty double flutters. I also consider Mama’s when I design, and I know not every mama loves a good novelty, so I decided to make the apron on the Ballet dress removable! Once it’s unbuttoned you see the full vintage inspired floral laurels on the skirt– it’s crazy that this is the only place you’ll see this fabric because it is my FAVORITE. From whimsically wonderful to folksy vintage, this dress is the queen of variety and cuteness!

And together…these really show the Wildflowers range, don’t you think?! Sweet and simple, or dainty and covered in details…that’s how I roll. Always want to create a little something for everyone, and because I myself can never truly pick one favorite… So the best of both worlds it is for me! Like these two sisters, both sweet as sugar…and funny as can be…but both SO different. Eleanor and Adeline, our CEO Ashton’s darling daughters, are the perfect example of little wildflowers to me. What an incredible blessing it is to be able to design something that makes them both smile 🙂

XO,

Sam

4 Comments
  • Lindsey Vu
    Posted at 14:46h, 15 February Reply

    Great job, Sam and team! Adorable pictures and clothing! It’s fun to read your thoughts about the work behind the scenes and the intentions. Our girls make a scene (a good one) in your free-spirited clothing. There is something magical there and it translates easily- the girls pick right up on it!

  • Any Dyer
    Posted at 10:29h, 14 February Reply

    Beautiful release as always! I love girly with a “tomboy-ish flair” so I hope we will see touches of that in Wildflowers! ❤️

  • Misty Phillips
    Posted at 20:06h, 13 February Reply

    Loved the whole release! It’s so beautiful and I can’t wait to see more!

  • Lisa T. Coates
    Posted at 17:56h, 13 February Reply

    Release 1 was magical! The unicorn 🦄 pieces were a must have for my little wilddlower. 🌼. The Felicity Dress won the hearts of my entire family. All 5 Coates girls will grace the beach 🏖 this summer wearing them together. Best in Show 🐶 took home the blue ribbon and who doesn’t Love a Bug 🐞 Ballet Dress? . Just in time for the THE BEST Valentines Day EVER! ❤️

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