Blossoming Blog | Everyday Magic
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Everyday Magic

Everyday Magic

There are collections that you want to ease into, slowly building a rich color palette and variety of silhouettes to introduce you to the new season ahead. But this year, I wanted to greet spring with a big “HELLO THERE, SO NICE TO SEE YOU!” I didn’t want to tip toe into the sweet shades this delightful season brings, I wanted to make a big ol’ splash!

Getting started — it can be toughest time for me! My brain and my eyes always take a little while to get on the same page. For instance, my brain might be planning on rusty vintage oranges, dirty chartreuses, and faded pinks, but my eyes might be seeing something else entirely! And I’m always, always waiting for that strike of creativity to hit me. Little did I know, my biggest inspiration was about to happen…

I was 9 months pregnant at this time and ready to meet my little nugget, Margo Denise. What would she look like?! Who would she be?! I couldn’t wait to meet her, and apparently she was a little excited too, because she decided to come early — on the first day of Spring! On March 20th, we welcomed little Miss Margo into this crazy world! Life as I knew it would never be the same (and certainly designing wouldn’t be!)! She is the most precious thing I’ve ever created. She’s one-of-a-kind and all mine! With spring colors and fabrics on my screen and a little bundle of joy on my lap, I felt like I finally had the inspiration I was always looking for— my own real-life daughter! I knew exactly who I was designing for now and I knew exactly WHY I was designing… To keep this sweet and innocent girl ‘little’ (and totally stylin’ hehe) as long as possible. And maybe, just maybe, while I work to create silhouettes that feel lovely, youthful, and happy, I’ll be able to create a little magic, too.

Caroline, our creative director, put into words what I was designing and what I was feeling before even I did… She felt it herself as soon as she saw the board filled with 100’s of little frocks. And together, we decided ‘Best Day Ever’ is a collection that celebrates everyday magic!

I’m talking about the simple, day-to-day, magic that is just as sparkly, but maybe even harder to see. Sometimes magic is getting your kiddos to school on time. Sometimes magic is eating veggies every day of the week or getting your 64oz of water in! Magic doesn’t always have to be so fantastical—it doesn’t have to be filled with illusions, myths, and tricks. The most understated magic, the kind that we experience all the time, whether we notice it or not. And THAT’S what I want to celebrate this season! The everyday magic that fills our lives to the brim with endless giggles, ooey gooey love, and cozy cuddles.

I must say, I didn’t notice this special, almost invisible, sorcery until I had Margo. Have you ever heard the saying or scrolled past a post on instagram that says ‘Mothers are Magic”? When I read those 3 words something inside me clicked. Mothers ARE magic!! And so are the little nuggets we create! A pure, real-life type of magic that fills our mornings and nights. It’s the everyday magic that leaves us enchanted long after the storybook ends, and the princesses and prince live happily ever after.

I wanted to capture the effortless joy of being a kid— where your whole world is make believe, and magic is around every corner just because you BELIEVE it is…here’s to hoping I did just that!

XO,

Sam

P.S. Did y’all notice our pretty new blog header?! There might be a sneak or 2 hidden in all that messy cuteness!

5 Comments
  • Meggy
    Posted at 04:07h, 31 January Reply

    JUST TAKE ALL MY MONEY, SAM! Johanna needs every piece of this magical collection, and I can’t wait to see lil Miss Margo in em 😘

  • Eileen VanMiddelem
    Posted at 15:19h, 29 January Reply

    How does a person become a distributor?

    • Wildflowers
      Posted at 18:58h, 30 January Reply

      Hey there! If you’re interested in becoming a Consultant – good news, we will be hiring again this Spring!

      • Julia Henson
        Posted at 04:50h, 03 February Reply

        Is there something you must do to be considered?

        • Wildflowers
          Posted at 13:42h, 07 February Reply

          To become a Consultant, we do have an application and interview process. Be sure to stay up to date with all our hiring news by following our Facebook page!

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