Blossoming Blog | Growing Pains
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Growing Pains

Growing Pains

You see, I feel like Wildflowers has been the explosion of love and color I always wanted it to be, but I know we have fallen short in many ways. And in this way, we have mostly disappointed our best hostesses. You know the ones, they’re always posting and sharing the brand, hustling side-by-side with their Consultant, always doing whatever it takes to get their customers their must haves, while sometimes—often this past season—missing out on their own.

About 2 weeks ago this all began coming to light. While I am friends with most of these ladies on Facebook, and I had read a grumble here and there (rightfully so!), I hadn’t ever realized the extent of their discontent.

I have to be honest and tell you I experienced a myriad of emotions when I read the initial post. Confusion, heartbreak, betrayal, embarrassment, worry, fear, and a lot more confusion. These were all my gut feelings. I didn’t know what to do, so I messaged the source and eventually got her on the phone. It was a conversation filled with tears and healing, hopefulness and understanding, and honestly, I felt like I had a grip on it all! We could make this better. We WOULD make this better!

Since then, there’s been a handful of conversations and interactions that I thought began moving this issues forward.  We responded to every single hostess that e-mailed with a concern and we addressed the issues and came up with solutions. We e-mailed hostesses about their remaining gift cards and ensured that they knew they can use them in Spring.  I updated our qualifying hostesses as often as I could on custom dresses. We made internal promises and commitments to not repeat past mistakes like selling special hostess items at the end of the season and more. We also double and triple checked to make sure all emails sent to our customer service gal, Teshania, have been read and responded to since our inaugural season began, last August.

And maybe most importantly –  behind the scenes, our team has been working for months on updating our back end software. This Spring, we are no longer using our software that caused SO many issues this Fall, we have a brand new system that should alleviate many of those carting headaches that were at the root of the majority of these technical issues.

But I was wrong thinking things were fixed. Or not wrong, but not entirely understanding the full extent of the hurt. And the conversation continued online and I was/am embarrassed it’s taken me this long to publicly address it. Maybe if I had said something earlier, you would have know how we were working on these improvements, not ignoring the pleas of these dedicated supporters.

I now know it’s so much more than gift cards and one-of-a-kind dresses (although we are all here because of pretty clothes, right?). It is entirely the way these issues have been addressed with these top hostesses, our BEST gals. I mean, one of the quotes that runs in the front of my mind is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Y’all could forget about the dresses being late, heck you would FORGIVE me for it, but the feeling you have been left with is unacceptable. And I am so sorry for it.

I truly do think most of these issues came along with the growing pains of our first season in business. A season I look back on with a smile, because I know the tiny team with the huge to-do lists that made it all possible. But our tiny team was NEVER alone in creating this dream come true. And I’m honestly ashamed to say I haven’t recognized this fact enough lately. I could give you a million reasons why I was too busy or my anxiety made me hide, but the bottom line is… we did not build this alone! And heavens knows we are not done building, working, or trying to be better.

I want you know we are making changes and fixing what needs to be fixed. Because no matter how beautiful our designs are, beauty comes from the inside, right?


  • Jody Lund
    Posted at 05:55h, 25 January Reply

    This is so good of you to share. Wishing you the best as you grow. All new things take time to get rolling smooth and then just like a baby grows and changes when you think you have a routine figured out… boom you need to adjust along the way. I am curious if there are any plans to change how we can order the goodies if we can’t attend a pop up? My experience has been by the time the pop ups are done things are sold out so we who live rural never even get a chance to see the items online before they are gone. I totally get the exclusivity of a pop up and would LOVE to attend or host but it could be yearssss before one is within driving distance for me. Just curious if any changes you mention that are coming affect this part of things. And 3 cheers for hosts who will get their goodies. I felt so bad for some. But don’t be hard on yourself. You are one woman with a team and a dream. Rome was not built in a day. You have a beautiful thing going. Hope you can find ways to smooth things out and keep all of us crazy mamas wanting more.

  • Melissa T
    Posted at 15:03h, 19 January Reply

    I appreciate your honesty and raw feelings. Learning curves are to be expected, handling them with grace and honesty show So much for who you are. Love you and your Wildflowers family and clothing. Bring on Spring…Best Day Ever!

  • Hilah Newman
    Posted at 13:42h, 19 January Reply

    Thank you

  • Natalie Buffkin
    Posted at 12:31h, 19 January Reply

    This is just what we needed to hear! Thank you!

  • Sarah
    Posted at 11:43h, 19 January Reply

    Thank you, Sam. This is 100% the way you earn trust and build a brand – transparency and learning from your mistakes or shortcomings. We are all eager to watch what this season brings!

  • Heather Holt
    Posted at 11:29h, 19 January Reply

    Thank you Sam.
    Best of luck for Spring.

  • Regena Jones
    Posted at 11:13h, 19 January Reply

    From your heart Sam – just as it should be. Carry on Wildflowers!

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