Blossoming Blog | All the Butterflies
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All the Butterflies

I’ve always said that before I can even begin designing, I have to play with color first. I sit on the floor with a box of 3,000 Pantones (give or take a few) and I sift through the technicolor cards, grabbing one here and there, putting another back. Each card has 10 different shades of one color on it, so there are plenty of options to find the perfect hue to complement another. And I do that until “my eyes are happy.”

And September makes my eyes REALLY happy.

Picking color is probably my favorite part of my job. Or…no, my second favorite part. My fave, fave, fave part of the job is seeing the colors, fabrics, and designs all come alive at the photoshoot. For months, each style has been dressed on mannequins, pinned and trimmed until the fit is just right – and at the photoshoot all that hard work pays off. Seeing that first twirl, jump, or skip across a field is like crossing the finish line to me. We made it!

But with all great things comes a unique set of challenges. During a lot of the development for September, I was on maternity leave, so my dear friend and technical designer, Mano would come to my apartment 1-2 times a week to go over samples. Carrying mannequins up the 3 flights of stairs that lead to my door, she always greeted me with a smile and excitement for the new patterns we had to work on. Trust me, I didn’t always FEEL so excited when I was on maternity leave. It was a weird time, I bet most moms out there understand. I felt like I was being pulled in a million directions, from new baby Margo, to designing Spring, to continuing to develop Fall. At the time, I was just on autopilot, cruising along, crossing everything off the list, just getting by. Looking back on that time now, I feel a bit like a super hero. Hope that doesn’t sound too confident, but I just can’t believe I got through it. And now we have “everyone’s favorite release” to show for it!

Waking up from that new baby fog and seeing September come to life at the Green Acres photoshoot was absolutely unbelievable. I know I’ve mentioned it already, but the setting was just picture perfect for these designs of mine. The textures, the details, the uniqueness of it all… it all just worked. It all blew me away. I can’t wait for you to see and feel the time and attention that went into creating this release – from conception to reality, from the patterns to the prints. For September, I tried new things I’ve never done before, and brought back some old silhouettes I was so fond of in the past. I wanted more than just the color palette to be versatile, I wanted the designs to show the variety of the season too, and I think we did just that. So from hayrides, to fall camping trips, and every harvest festival in between, I think (I HOPE) you’ll find something to proudly dress your darling daughters in.

Tomorrow is the beginning of preview parties and the butterflies in my stummy (combine stomach and tummy, I’ve got a thing for making up words) won’t quit. I’m in love with September, our team is in love with September, the last piece is you guys… I’ve got my fingers and toes crossed you’ll fall for it as hard as we have!!



  • Krystal Moon
    Posted at 22:38h, 01 September Reply

    Amazing! So glad to see something with your design hand on it ❤️ It’s been missed! Congratulations! This line is gorgeous!

  • Regena Jones
    Posted at 20:26h, 29 August Reply

    The blue and pumpkin!😍😍😍 I would never have paired those colors, but my they are dreamy together.

  • Jamie
    Posted at 18:34h, 29 August Reply

    So in love with these colors.

  • Lois owen
    Posted at 17:36h, 29 August Reply

    From the previews you can put me on the ” in love with September list”. I guarantee it is going to be a big ol long list!!

  • Andrea C Perez
    Posted at 13:31h, 29 August Reply

    I am so excited about your new venture. It is beautiful! Thank you

  • Suzi Lander
    Posted at 10:14h, 29 August Reply

    Sam, you are seriously so amazing! This stuff is gorgeous- omg!!! I am in awe!

  • Summer Henry
    Posted at 21:39h, 28 August Reply

    Can’t wait to see what else you have in store for us come September. We are so happy with our August pretties and from what I see if the sneaks September is going to be even better! So happy for you and your teams journey and for all the blessings God has in store for you!

  • Lindsey Caudill
    Posted at 17:41h, 28 August Reply

    Amazing! I can’t wait to see this release ❤️ The colors are amazing and I love dressing my girls in unique pieces.

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