Blossoming Blog | Sew Happy
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Sew Happy

I gotta tell you how unreal it’s been watching the ‘IRL’ photos roll through Facebook this past week.

I have such a hard time working when I know there is so much cuteness for me to look at! That is why Andrea has officially forbid me from being on Facebook until I get the 3rd release of Spring finished. Ugh, she’s one tough cookie! Thank goodness for that or else we probably wouldn’t have a Spring collection. And trust me, this new release I’m working on? The colors, the prints, ahhh… I haven’t felt so connected to a release in a while. There’s just something about it!

But really, seeing your kiddos in our tops and dresses and SWEATERS has been…the icing on the cake, the cherry on top, the final piece of the puzzle! Thank you for sharing your beautiful little girls with us. And thank you so much for inviting us to be a part of the special moments in your life.

ANYWAY! I don’t know what y’all have heard about August, but there are little stories behind almost all the designs. For instance, the Just Dandy Dress was the very first item I designed for August. It was the first time I fell in love with that aqua floral and peach kaleidoscope print. I wasn’t sure you could really use peach in fall, but when I saw Georgia Peach (the pantone), I knew it would be the perfect POP against all the cool blues I’d been using. The August release of Written in the Stars blossomed from there…

One of my all-time favorites is the seamstress print in The Sew Happy Top. That skirt fabric with all the scissors, buttons, thimbles and such – well, it has a soft place in my heart. It was inspired by this place Denise and I used to work together, late at night and early in the morning. It was when we knew we’d be alone, left to our devices. We could design in silence or laugh our butts off from the nonsense earlier in the day. We could fight over ‘the good scissors and hide bolts of fabric from each other – because we HAD to use it first. We would build little “maps” of our designs to show our local seamstress where each print should be sewn on our intricate, seemingly complicated frocks… While we never really sewed together, we spent a lot of time with all the elements that create a piece of clothing. From the first time I held “the good scissors,” I knew I had to be a part of the process of making clothes—in any capacity. And when I saw this print by the Little Smilemakers Studio (a super cool graphic design group that creates pattern design and illustrations for lots of different brands, including Urban Outfitters, a personal favorite of mine), I knew it had to be a part of my first collection.

It’s a reminder of where I came from -my roots- where I truly learned to mix and match colors, playfully add trims and buttons that never really seemed to go together; to create something original and so pleasing to the eye. A reminder of those long mornings and late nights working with my design soulmate…the seamstress print on the Sew Happy Top is a special piece of our Wildflowers story.

I feel like I should end every blog post with “thank you.” I’m so grateful for the support from all of you. OH! And I can’t wait to start sneaking September…that’s what you’re all waiting for right!?

Until then…


  • grace.henderson
    Posted at 22:30h, 21 August Reply

    I love these amazing dress!!!does wildflower is a branch brand built by matilda jane clothing,they look so alike

  • Rachel Kee
    Posted at 13:32h, 16 August Reply

    Every time I look at the pictures I think of that girl I met in Michigan and how proud I am of all that you have accomplished. It is amazing!! You are amazing my friend! I am SO SO glad that Denise nurtured that creative gift you have!!

  • Jenge Miller
    Posted at 06:50h, 16 August Reply

    “Written in the stars” is definitely a release to be remembered, it couldn’t have been more PERFECT! We are in love with the vibrant colors and the sewing theme pattern is the absolute sweetest! Thank you for your passion to bring smiles to our babies faces by delivering playful, frilly and twirl certified pieces to our homes! Thank you for the feature! We are so excited to see what September has in store!

  • Lois owen
    Posted at 19:23h, 15 August Reply

    Sam, I so remember the times of your lives you and Denise shared as you worked and played together. The sewing print could not be a more fitting print for your first release. It is hard to choose favorites in the first release. Each piece has your special and unique touch, from color to trim to button to…….Excited to see September!

  • Suzanne Brown
    Posted at 18:05h, 15 August Reply

    Thanks for including a photo of my Lucy in our beloved Cross Cross applesauce dress! I can’t wait for her to wear it her first week of Kindergarten in just a couple weeks! Thank you for designing beautiful clothes for us to make memories in.

  • Gisela Schafer
    Posted at 18:02h, 15 August Reply

    Loving this release! So much that I just ordered more!!!

  • Shanna Vitullo
    Posted at 17:57h, 15 August Reply

    September!!!! Yes ma’am!!!

  • Michelle
    Posted at 17:07h, 15 August Reply

    #musthaveplaid sneak

  • Lindsey DeRossett
    Posted at 16:53h, 15 August Reply

    Love hearing the stories behind your designs! And some September sneaks would be amazing!

  • Amy Morgan-Rogers
    Posted at 16:38h, 15 August Reply

    Yes, September! I haven’t seen it yet, but I want it aaaaaaaalllll.😀

  • Amy McInerney
    Posted at 16:28h, 15 August Reply

    Can’t wait to see September sneaks!!!

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