Blossoming Blog | Unpredictable
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When Lynn said to me, “wanna start a company?” I said ‘YES! But it has to be in fall. THIS fall.” It’s true, it’s like I had been waiting to hear those words my whole life. I was ready to begin (again) and I couldn’t wait a moment longer. I mean, nothing was stopping me once that noncompete was up, right?

Right. After a little prodding and pleading, Ashton and the whole team agreed, we could go forth with a FALL 2017 Collection. I couldn’t believe it, I STILL can’t believe it (broken record by now, I know, I know). We knew it would be a tight timeline. We knew we only had 7 months to get everything done, from designs to an ordering system, a team of Consultants to real life clothes! We knew it would be tough, but I knew we could do it. And we did.

Yesterday, Written in the Stars was officially released online. Our Consultants have been having ‘preview shows’ and in-home Pop Up Parties for the past couple of weeks and I swear the butterflies in my stomach haven’t stopped since then. All I can say is WHAAAT! I can’t believe your response. I CAN’T. I’m utterly shocked and humbled by the wonderful posts on our FB page and my own. I know I have a few FB friends out there, but I never knew that would translate into ya’ll showing up at these Pop Up Parties. I never knew you guys would actually love Wildflowers.

Sure, it’s been a bumpy ride. I’m not going to sugar coat it (ha, except I will because that’s just whooooo I am), there were times I wanted to give up! What the heck was I thinking?! I was 6 months pregnant…I hadn’t designed in years…and I was on my own this time, no Denise to bounce ideas off or steal color ways from. But after days of coloring and recoloring fabrics…our August release was born. We had a name. We had designs. We had Caitlin. We hired Consultants: 20 of the most lovely, hilarious, heartfelt women I have ever met. All we needed, all we had to worry about was…you. Customers. The sole reason we’re doing this. The bread to our butter, the heart to our soul.

I knew our team could pull this off in 7 months. I always knew that. But what I didn’t know was whether or not there’d still be mama’s out there willing to let me dress their girls again! I have the best cheerleaders in the world, don’t get me wrong, I KNOW THIS, but I’m a pretty modest kid, and being this way always makes me wanna play safe.

So we played it safe. We hired 20 Consultants for our first fall season (not going to lie, even 20 felt like a HUGE number to me), held our breath, and crossed our fingers. I’m no mathematician but even I know that 20 ladies does not translate to 50 states. But…as a team, we decided we’d rather give these 20 super stars a chance to thoughtfully spread Wildflowers and truly shine. As for the future? We certainly plan on growing and spreading our ‘seeds’ even further.

Theres a framed quote in my office that I think Caroline bought for Caitlin, and somehow I stole (sorry Caitlin!), that says “you’re a wildflower, beautiful and full of unpredictable growth.’ Those are some pretty words, right? But that’s all that they were to me until today… Today I feel it— I feel like we’ve made something beautiful, full of unpredictable growth.



  • Luvmi Webber
    Posted at 19:51h, 13 August Reply

    Congrats. I can not wait to buy a piece 💋❤️

  • Michelle L.
    Posted at 13:14h, 10 August Reply

    Adore you Sam:) Congrats on an amazing collection. Sadly my girls don’t fit these sizes anymore:( I hope one day to see accessories/bags or ladies items beautifully crafted by you and your team! Heartfelt love for you (and forever MJ) and the relationships and love that is sprouted and spread. p.s. is this collection made in USA? cheers

  • Robyn Tarity
    Posted at 22:32h, 09 August Reply

    Lmao my eyes were all wet with happy tears that I forgot to spell check. Green?? Lmao May we all glow….not green

  • Robyn Tarity
    Posted at 22:30h, 09 August Reply

    Your clothes are as beautiful as you are. You made me cry reading this. I am so happy to have been a part of this. You are a true wildflower and we are all blooming from your seedlings. 🙂 Denise would be very proud of you (even if you competed against her). God rest her soul….she is smiling at you using your gift again. It is all uphill from here. 🙂 Bless you and Bless everything you touch. May we all green as much as you while writing this post. 🙂

  • Anna kinley
    Posted at 20:45h, 09 August Reply

    Love this little company and your beautiful designs, Sam! Can’t wait to see where this goes. If it continues to be half as fabulous as the first release, myself and my little Ellie are along for the ride!!

  • Joslyn Nielson
    Posted at 15:35h, 09 August Reply

    Couldn’t be more excited for you and Wildflowers. I heart it all. Keeping the legacy alive! It is soooo much more than clothes. Wishing you tons of success!

  • Mandy F
    Posted at 12:57h, 09 August Reply

    Sam, of course I want you to dress my kids! Your designs have been a staple here since my oldest daughter was a baby (way back when Hammond Bay was the newest release). Congrats on a great launch! I can’t wait to have the opportunity to see the clothes in person.

  • Tara McCarty
    Posted at 12:08h, 09 August Reply

    I loved it all & felt like I could see the love and creativity poured into each piece the way I use to with Matilda Jane. You’re doing a great job!

  • Rebecca Miller
    Posted at 11:59h, 09 August Reply

    Loved this first release and so blessed to have such a wonderful consultant (Amanda Ottavino) in my area. I am so excited for future releases! This “Grammy” loves buying clothing you don’t see everywhere. ❤️

  • Danielle Robinson
    Posted at 11:17h, 09 August Reply

    Very excited to see where this journey takes you! Hoping for a Virginia consultant soon!
    Would love a chance to be a part of the team ❤️

  • Margaret Blossom
    Posted at 10:30h, 09 August Reply

    Unpredictable? Sounds so much like Matilda Jane. Proud of you and following your dreams, but hope there is originality to follow!!! It just seems like the same company with a new name.

    • Wildflowers
      Posted at 10:51h, 09 August Reply

      Hello Miss Margaret, I appreciate the feedback and understand (probably more than you even!) how similar the companies seem to be. My background is Matilda jane, I worked with the founder, my hero and best friend, from nearly the beginning and created many of the original styles alongside her! So of course you’ll see that here and there in my new brand Wildflowers (especially in the beginning since we’re so new, and it was nerve wracking to start designing again, let me tell ya). And the fact that we’re a direct selling company is just a wonderful coincidence (I simply ADORE the relationship aspect of in home shows, there is no denying how extra special a personal touch is in this very virtual world these days) since I partnered with the James family, who basically started the world of direct selling children’s clothing. Also I’ve watched the brand change over the years and feel utterly confident we are not creating the same product (other than lovely mixing and matching fabrics), and that you’ll see this through the designs in the future. Ahhh, I’m soooooooo excited. XO- SAM

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