09 Aug Unpredictable
When Lynn said to me, “wanna start a company?” I said ‘YES! But it has to be in fall. THIS fall.” It’s true, it’s like I had been waiting to hear those words my whole life. I was ready to begin (again) and I couldn’t wait a moment longer. I mean, nothing was stopping me once that noncompete was up, right?
Right. After a little prodding and pleading, Ashton and the whole team agreed, we could go forth with a FALL 2017 Collection. I couldn’t believe it, I STILL can’t believe it (broken record by now, I know, I know). We knew it would be a tight timeline. We knew we only had 7 months to get everything done, from designs to an ordering system, a team of Consultants to real life clothes! We knew it would be tough, but I knew we could do it. And we did.
Yesterday, Written in the Stars was officially released online. Our Consultants have been having ‘preview shows’ and in-home Pop Up Parties for the past couple of weeks and I swear the butterflies in my stomach haven’t stopped since then. All I can say is WHAAAT! I can’t believe your response. I CAN’T. I’m utterly shocked and humbled by the wonderful posts on our FB page and my own. I know I have a few FB friends out there, but I never knew that would translate into ya’ll showing up at these Pop Up Parties. I never knew you guys would actually love Wildflowers.
Sure, it’s been a bumpy ride. I’m not going to sugar coat it (ha, except I will because that’s just whooooo I am), there were times I wanted to give up! What the heck was I thinking?! I was 6 months pregnant…I hadn’t designed in years…and I was on my own this time, no Denise to bounce ideas off or steal color ways from. But after days of coloring and recoloring fabrics…our August release was born. We had a name. We had designs. We had Caitlin. We hired Consultants: 20 of the most lovely, hilarious, heartfelt women I have ever met. All we needed, all we had to worry about was…you. Customers. The sole reason we’re doing this. The bread to our butter, the heart to our soul.
I knew our team could pull this off in 7 months. I always knew that. But what I didn’t know was whether or not there’d still be mama’s out there willing to let me dress their girls again! I have the best cheerleaders in the world, don’t get me wrong, I KNOW THIS, but I’m a pretty modest kid, and being this way always makes me wanna play safe.
So we played it safe. We hired 20 Consultants for our first fall season (not going to lie, even 20 felt like a HUGE number to me), held our breath, and crossed our fingers. I’m no mathematician but even I know that 20 ladies does not translate to 50 states. But…as a team, we decided we’d rather give these 20 super stars a chance to thoughtfully spread Wildflowers and truly shine. As for the future? We certainly plan on growing and spreading our ‘seeds’ even further.
Theres a framed quote in my office that I think Caroline bought for Caitlin, and somehow I stole (sorry Caitlin!), that says “you’re a wildflower, beautiful and full of unpredictable growth.’ Those are some pretty words, right? But that’s all that they were to me until today… Today I feel it— I feel like we’ve made something beautiful, full of unpredictable growth.