Blossoming Blog | My Golden Girls
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My Golden Girls

Lately I’ve been thinking a lot about what makes Wildflowers special. I mean, it’s basically my 2nd child so it’s obviously pretty special to me. But what gives it this serendipitous feeling? A golden glow, like it was always meant to be? 

I think it starts with the people. You’ve only gotten to know a tiny slice of this team so far! You’ve heard all about our Sales Director, Caitlin, but what about the other souls that make the heart of this brand tick? Because we certainly know it takes more than me and Caitlin to make all this beauty happen! I think it’s time I share a couple of the girls that make my world (and Wildflowers) go round and round!

There’s my dear friend Caroline James. When we decided to incorporate Seeds of Hope into the new company, I always knew Caroline should be the one to blog about it. Her heart is huge, just like her mama’s, and giving back is sewn into her soul. She’s solid gold to the core. She’s sensitive, thoughtful, and SMART. She literally sparkles when she talks about those she loves. And we’re lucky to call her our Creative Director here at Wildflowers. For years she’s filled this role for KK and ER, spending hours with her Creative Team working on emails, photoshoots, marketing initiatives, you name it. But…I feel like Wildflowers is where she has truly found her place to SHINE! And goodness does she shine bright. If you see something written all cute and fun on the website or blog, you’ll know Caroline had a hand in it. Heck, almost everything you’ll see was once a pretty little thought in her lovely mind… I’m so excited to see her vision for marketing come to life this Fall! 

Kate, or Mama Kate as I like to refer to her, is our in house photographer/all around mama bear. Yep, you read that correctly, we have an amazing photographer on staff full-time! Seriously, that’s unheard of to me! In my past life I took all the flats for the web and we always just found a photographer for photo shoots. Having someone so talented here EVERYDAY has been world changing and EYE opening to me! Not to mention she’s just an all around wonderful human. She’s strong, considerate, and so genuinely committed to those in her life.  If there was anything I ever needed, I know she’d drop what she was doing and be there for me in a heart beat. Her love runs so deep, and it truly feels like she’s a Mama to us all at the office. People like her aren’t easy to find these days. I feel like the internet has made us all a little desensitized in life, but not my girl Kate, she’s aware and would never be comfortable with her head in the sand (I can certainly be an ostrich sometimes!), and she’s just so real. My goodness, she’s a world changer through and through. 

And last but not least, our social media guru and my assistant, Andrea. I feel like I can hardly call her an ‘assistant’ because she’s constantly keeping me in line, making sure I’m hitting deadlines, eating lunch, editing my rambling words, etc… It might sound silly, but I need to be pushed around more than most. And she’s the perfect person for the job. We joke around the office calling her my boss, and I wouldn’t want it any other way! She’s organized, quick witted, and a seriously fast learner. And on top of all that, she’s hilarious. There’s never a dull moment when Andrea’s around. Whether she’s doing a silly impression or filling us in on the latest celebrity gossip (this girl ALWAYS knows what’s going on), she’s the kind of girl you want to travel with, hit the town with, and STAY friends with. And if you’re me, you’re always hoping to make her laugh because she’s a bit of a tough cookie to crack, but that’s what I love about her. She’s challenging and intelligent, beautiful and wise. And once you’ve earned her love and respect, she’s got your back for life

These 3 girls became my home last year. They were the light at the end of a very dark tunnel, a tunnel I thought I’d never get out of. When I met them last January, I felt whole again. I’ve worked with so many incredible women through the years, but these gals and me? We are made for each other. If there’s ever a part of me that’s missing, one of these girls fills that hole perfectly. From Caroline’s sensitive soul, to Kate’s girl power persona, and Andrea’s fierce nature, we’ve become an unstoppable, fully capable, team. And I swear, everyday just gets better and better with these gals by my side. 

Once the 4 of us got together, everything, or should I say, everyONE started falling into place! We soon welcomed Erin, Lauren, and Mano to our tight knit team. These stellar gals will get a blog post soon, don’t worry! They’re far too talented to stay out of the spotlight for long. And obviously ya’ll need to get to know the ladies behind the gorgeous website, hand-lettered logos, and the fit/construction of all these fantastic frocks!

The words ‘Be happy. Be Free. Be a Wildflower’ are more than just our motto, they’re our motivation. And boy is our team motivated! This summer has already been filled with photoshoots, video calls, and meeting after meeting, all preparing for August 1. Each day here feels like the countdown for Christmas, marking the days off the calendar one by one until we finally get to show the world what we’ve been working on. When you put this much heart (not to mention time, energy, and real tears) into something, it’s gotta be great, right? It’s gotta be knock your socks off amazing! It’s just gotta be. And with a team like this, how could it not be?!

And that’s why I can’t shake this magical feeling. The stars are aligning and it’s so much more than ruffles and lace, leggings and dresses. 

Wildflowers was just a wish waiting to come true, don’t you think? 


I certainly do. 


XOXO,

SAM
11 Comments
  • Meggy
    Posted at 04:15h, 30 June Reply

    looooove this group photo, love this blog…even though I might be a little jelly..LOVE YOU GIRLS <3

  • Summer Henry
    Posted at 21:43h, 29 June Reply

    So excited to see what you all have been working on. Can not wait until August 1st. It’s such a beautiful experience to be able to walk this journey with you as it unfolds. Thank you for sharing and making us feel like we are a part of the journey.

  • Jennifer Hudson
    Posted at 14:49h, 29 June Reply

    It’s so close! Yay! How exciting to watching all of it unfold! You’ve surrounded yourself with a dream team! Can’t wait to see what’s in store!

  • Lois Owen
    Posted at 13:45h, 29 June Reply

    I can’t wait to get to know Caroline, Kate, and Andrea better. What a fantastic combo of talents you all have! The Seeds of Hope project is going to grow and touch more lives. I love that. Sam, we are all getting so excited for August 1 to get here. There should be a better word than excited to describe the feelings. Just a few days until July AND THEN AUGUST. HUGS TO ALL OF THE TEAM,

  • Donna Weills
    Posted at 13:32h, 29 June Reply

    You all are such an inspirations! Your excitement has me on the edge of my seat waiting for your first release. I know my girls are going to love everything you design ❤

  • Melissa
    Posted at 13:09h, 29 June Reply

    So amazing! Can’t wait to see and hear more!

  • Tanya Kummerow
    Posted at 12:25h, 29 June Reply

    Beautiful people…and beautiful clothes! I love seeing the sneaks on here!

  • Amber Thorne
    Posted at 12:06h, 29 June Reply

    I LOVE these faces!!!! Big ol’ neck hugs all around!!!!

  • Kristin Seibel
    Posted at 12:03h, 29 June Reply

    You guys make an incredibly talented team and I love that your friendship runs through it all!!!

  • Kylee Town
    Posted at 11:58h, 29 June Reply

    You sound ridiculously happy and also look it in the picture above with your girls! I’m so very happy for you; you deserve every bit of it!

  • Caitlin
    Posted at 11:44h, 29 June Reply

    LOVE. LOVE. LOVE all of these humans.

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