Blossoming Blog | Busy Brain
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Busy Brain

It’s a little funny to me that I’m designing a collection for next Spring when you guys haven’t even seen Fall yet! Part of me feels like I’m getting ahead of myself and another part of me thinks, let’s keep this party going! There’s no stopping the train once it starts and Wildflowers is going places, baby! (This is my positive cheerleader side that jumps out and squashes my thoroughly nervous nelly side.)

I’m feeling a lot more like myself these days. I think surrounding myself with designing has helped. I heard so many war stories before having a baby that I was worried I was going to lose myself completely. I was warned there’d be a week of crying in bed or that I’d walk around in a fog for a year. Thankfully I haven’t experienced these feelings…at least not in full. I’ve definitely cried here and there. And I’ve most certainly had a bit of a cloud hanging around my brain making focusing even more challenging than usual. Honestly, I don’t know how I’d have a second to design these days without the help of my husband Mark! (Or a second for anything else I might add!)

I’ve been designing my first Spring collection in my head for 2 years. I imagined pretty aqua shades and sweet mini dots, adorned in swiss dot cottons and eyelet trims. I imagined little garden prints and whimsical novelty items layered throughout. I even imagined where we’d do our first Spring photo shoot. Fast forward to two weeks ago, all my little imaginary thoughts and design ideas became a reality.  I worked on colors for days, back and forth with our team perfecting each scrumptious hue. I colored and recolored print after print, all the while dreaming of what silhouette that fabric would one day become. Designing a collection, from start to finish, is truly like having a baby. It takes so much time…and patience. The process is completely unpredictable. You have to wait for inspiration to strike and when it does, you have to ride the rollercoaster until it stops! There have been days I worked 13 hours non-stop and other days where I find myself in tears staring at my computer hoping and wishing an idea would come to me.

On those days, the days I lack inspiration, I think of Denise. Yesterday just happened to be one of them. Those who don’t know who she is, well…I’m sorry. She was my mentor, my first design partner, and my soul mate in friendship. I wish you would have been lucky enough to read her stories and see the world she created. She continually motivates me. I remember days when we felt uninspired, we usually ended up at a fabric store just walking the bolts of fabric talking endlessly about different things we wanted to design. By the end of the trip we were ready to hit the ground running. It was always nice to have someone to design with and someone to feel like a bump on a log with too, ya know?  Someday I’ll have another partner in design and I know it won’t be the same…but I know it will be magic. I’m far too passionate about Wildflowers to allow for anything less!

It feels so wild to submerge myself in design again. I know I just completed Fall (Andrea, my assistant would beg to differ since Holiday accessories haven’t been finished- eek!), but something about it feels different. Maybe it’s because I have a little girl of my own now? And I have the utter privilege of imagining her in next Spring’s designs? Or maybe it’s because the seasons change and so do we. All I know is my nervousness is only outshined by my sheer excitement. I can’t wait to dress your girls again. What an honor it will be!

I know this was a ramble filled blog, but my life feels a little ramble-y these days. I think once I’m back in the office I’ll gain a little more focus. But who knows, I’ve never been one to keep my thoughts straight! At least when I’m back to work I’ll have my girls there to keep me on track!



  • Summer Jesse
    Posted at 21:26h, 03 September Reply

    I’m sure Sam you will be just as great as Denise. I never met her but we talked about our sons once, my son was born 13 (almost 14) years ago with a rare brain malformation and we were told he may never live to see 3 and if he did he would never beable to do much. Not to many people understand what it is like to not be given much hope and be told your child will be different.
    I’m so happy to see your smiling Face and see your Beautiful designs in clothing again. And congratulations on that sweet baby.

  • Donna Wolkan
    Posted at 19:57h, 12 May Reply

    Love all of it ❤️ So excited to follow your adventure!

  • Jill Lester
    Posted at 18:22h, 12 May Reply

    I can’t wait to see it! Denise would be so stinkin’ proud of you.

  • Tiffany Treece
    Posted at 17:36h, 12 May Reply

    I am so excited for Wildflowers!! I don’t think I have ever been this excited for a release!…. I spy Denise holding my little Katy, so glad I was able to meet all of you on that trip.

  • Tiffany B
    Posted at 17:00h, 12 May Reply

    I miss Denise and didn’t know her. I felt like I did. Just like I feel like I know you. Weird. I’m excited too! My daughter is going to be 8 and she’s always worn your or Denise’s designs so it will be no different now!

  • Brandy Cantrell
    Posted at 12:55h, 12 May Reply

    Love this ….I have missed your blogs so much . Denise would be so proud XOXOX

  • Missy Jungling
    Posted at 11:05h, 12 May Reply

    love getting a glimpse in your mind. Can’t wait to see your creations! Margo is sooo sweet!

  • Eva
    Posted at 10:12h, 12 May Reply

    fantastic.. keep the writing coming Sam– and i loved the rambling by Denise and now i get to read it through you again xoxox

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