Blossoming Blog | Sales in our Souls
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Sales in our Souls

I suppose I was a Wildflower back in the 1980s and just didn’t quite know it yet. I was born in New Orleans and raised in Berwick, Louisiana. Although a super small town was the setting of my story, big dreams were always in the plot. 

When I met the love of my life, I was the ripe ole age of 21, and thought I knew EVERYTHING! When we were married in February of 2004, we were immediately blessed with a baby girl – Mary Grace!  Oh how, we loved every moment with her. Lack of sleep leaves very little to remember, but I do remember LOVING to dress her! 

MG in the first dress I ever made!

A little old lady in Crowley, Louisiana taught me to smock and I was hooked on sewing!  I took a class every week and learned to make dresses and all kinds of cuteness!  As you may know, sewing takes time and patience so I was always on the lookout for mega-cute clothes! 

The three reasons I live…Kat, MG, and Frederick

Fast-forward to 2009… at this point I have three children and a friend introduced me to the “home party” shopping experience. I became so intrigued (and poor) very quickly. I instantly wanted to be a part of it and my dear friend Cammie decided I was a good fit for her team at Matilda Jane.

Working as an independent sales representative was SO much fun!  It was such a great feeling to be a part of something that I believed in! At one point in my Matilda Jane career, I was number one in sales and to be honest… I never noticed.  Sounds kind of funny, but it’s true. I loved selling so much, the recognition didn’t drive me –  I thrived off of the relationships I built.

In November 2013,  my sales director called me and asked if I would attend a photo shoot in Portland to assist on behalf of the sales team!  I jumped at the opportunity, even though I hate to fly. I knew it would be such a fun experience and boy, was I right! 

Lauren, myself and Sam exploring Portland!

I was able to meet Sam and spend time with her at a Matilda Jane conference previously, but spending one-on-one time with her on this trip was a treasure!  Sam was infectious.  She instantly lit up the room with her beautiful smile and sweet little face.  We were instant friends and it was so easy between the two of us. We would share emails and texts after this trip, but rarely got to visit in person. 

Years later, we reconnected and planned to meet up in Texas. On my visit, I got the chance to meet the amazing team Sam works with and informally chat about my direct selling experience.  A few days later I received an email from the CEO asking –  “would you like to be the Sales Director of Wildflowers Clothing?”

Wait, what?!

So this brings us to now…

When God closes a door, somewhere he opens a window!

We are just a moment away from hiring our first Wildflowers Clothing sales team and I couldn’t be more excited! I can’t wait to hire the very best gals, who not only share my passion for direct selling, but know that this is ALL about relationships and drive. I have butterflies in my stomach just talking about it! This is just the beginning of our journey together, and I can’t wait to meet you all along the way!



  • Misty Phillips
    Posted at 16:06h, 08 November Reply

    How gorgeous are your children!! Oh my goodness! I’m dying to bring Wildflowers to Alabama! Please advise on how to apply as a consultant. We all desperately need the original beauty and quality of this clothing line! Hope to hear from you soon.

    • Wildflowers
      Posted at 14:07h, 14 November Reply

      Hey Misty! We currently aren’t hiring, but becoming a hostess for our Spring season is a really great way to become involved!

  • Traci Farina
    Posted at 20:22h, 19 April Reply

    Oh goodness Caitlin, I’m obviously over the moon excited for you but I need to add that your children are beautiful!!! Best of luck, dream on!!!

  • Alinab
    Posted at 18:29h, 19 April Reply

    So very happy for you on this adventure! You deserve much happiness always! Thank you for being a beautiful mentor and friend! Wishing you the best xo Alina

  • Katherine Van Pelt
    Posted at 09:49h, 19 April Reply

    Very proud of you, Caitlin! Can’t wait to see what this chapter in your life brings. ❤️

  • Ashley G.
    Posted at 08:14h, 19 April Reply

    Love you ladies ❤

  • Kasey Guchereau
    Posted at 03:20h, 19 April Reply

    So so happy for you. Your passion is second to none👗

  • Alexa John
    Posted at 21:17h, 18 April Reply

    Congratulations! You always do great things!!! Keep shining!

  • Rebecca Ouellet
    Posted at 20:15h, 18 April Reply

    I so miss our MJ parties! The clothes were precious but I just looked forward to spending time with you honestly…can’t wait to see what is up next for you!!

  • Danielle Batson
    Posted at 17:32h, 18 April Reply

    I’m excited to watch your journey! You were an amazing TK, and made your customers feel like friends. 🙂

  • Tommi Angelle
    Posted at 16:37h, 18 April Reply

    What a gift you are to so many! Much love😘

  • Nikki Voelkel
    Posted at 15:31h, 18 April Reply

    So exciting! I can’t wait to see all the fabulousness unfold!

  • Jessica Guillot
    Posted at 15:25h, 18 April Reply

    Beautiful post. I think your smile here says it all. It already shows your love and excitement for the brand. I am very happy for you! Live your dreams!!

  • Mama Hope
    Posted at 15:21h, 18 April Reply

    I love wildflowers, but you girls might be my favorite blend!!

  • Carrie David
    Posted at 14:20h, 18 April Reply

    So fun!!! Congrats!

  • Lois owen
    Posted at 14:13h, 18 April Reply

    I am looking forward to tagging along on this new adventure. It will be fun getting to know you better. Yes, Sam does spread light wherever she g.oes.

  • Courtney Davis
    Posted at 14:09h, 18 April Reply

    So happy for you my friend!!!! NO ONE deserves it more!!! Love you!!!XOXO

  • Courtney LeBouef
    Posted at 13:57h, 18 April Reply

    So proud of you!!!

  • Cammie
    Posted at 13:33h, 18 April Reply

    So happy for you newest adventure! Spread those wings and fly❤❤❤

  • Fi Huggard
    Posted at 13:19h, 18 April Reply

    So happy & excited for you and this new adventure! xoxo

  • Alyssa Parkinson
    Posted at 13:06h, 18 April Reply

    Beautiful! Excited for this new adventure!

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