Blossoming Blog | What goes around comes around!
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What goes around comes around!

How do I even begin? I know when I meet new people I usually just want to make them laugh or smile at something I’ve said. It’s a total Michael Scott complex. But how do I begin without having that in person advantage of silly faces, weird mannerisms, and nervous-filled word vomit? Well…I guess I do what I’ve been doing for the past 8 or 9 years. I’ll wing it.

A handful of pantones is the equivalent to a million dollars to meeeee.

Hi! I’m Sam McDonald. I’m a homegrown designer from the midwest, freshly plucked from the field at the young age of 19. I left high school and was immediately lost. It wasn’t a “reality check” kind of lost, because I didn’t have a very sheltered childhood, it was… “Why do I even exist” kind of lost? What’s my purpose? All I ever wanted to do was design (well, that and be an actress/model/singer triple threat) but in my heart I knew it wasn’t a realistic goal. How many designers come from Fort Wayne, Indiana anyway?

Well, ladies and probably no gentlemen, I found a designer from Fort Wayne. Or better yet, she found me. Denise DeMarchis. I was hired for a small local children’s clothing company to lovingly pack and ship orders to their customers. I didn’t know the woman behind the brand yet, but I could feel her presence everywhere. She was in the shelves and the way they smelled like vanilla lavender in Spring and cinnamon apple in the Fall. She was in the 100’s of bolts of colorful fabrics that filled every nook and cranny of the tiny apartment we worked out of. And she was…she is… She is a whole world and story of her own. Anyway…

Denise DeMarchis, my forever hero

Eventually I was pulled into design because times were slow, there weren’t orders to pack, but this lady, she kept us busy no matter what. My mottos in life have always been WORK HARD (thanks Dad!) and BE NICE (thanks Mom!). These two simple thoughts are why I’m here today (ok that and I GUESS I’ve got an eye for color, more on that later). I worked my butt off to be the best from packing, to layering fabric, to unloading inventory. I had to be the fastest, I had to be the best. I never knew how hard I could work until I met Denise. I never knew how badly I wanted to be a part of something until I met Denise. I wanted to so badly to be a chapter in her story.

And I was. I got to design with her for 5+ years. I got to travel with her for 6+ years. I got to call her my boss for 7+ years. And I got to call her my best friend for 4+ years.

Poor quality photo, but this was a huge & scary moment for us! Presenting to the Fort Wayne Boy’s and Girl’s Club at the Smart Girls Luncheon 2014.

I was inspired constantly, kept on my toes, taught to work faster, more deliberately. And to always trust my gut, and to do everything, even design, with my heart in mind. My head would spin from morning to night, with ideas, texts, emails, screen shots, sketches, fabrics, cute lines for descriptions, Facebook posts, customer photos… I could go on and on. It was crazy and I was in love.

Lots of talking about the past for a post about the future, am I right? To me, they’re so intertwined. I can’t think about taking a step into the future without recognizing where I came from. My ‘roots’. In order to make this happen, to make this love explode, I need to keep these stories in my mind and I WANT to share them. I want to share everything. I want to be open and transparent and show you the hectic, beautiful, insanity behind not only designing but creating an entire brand from scratch! A brand that’s been growing inside me for longer than I’ve known. A brand that’s been deep in my gut even longer than little baby Margo (just about 1 more week until she’s here, guys)!


Little Margo at 35 weeks!

And now it’s happening! IT’S ALL HAPPENING! This is the year Wildflowers Clothing becomes a reality. This is the year I get to share color, fabrics, and everything in between…with you all! This is the year I get to birth a baby and a brand. Dang, this just might be MY year. (I don’t know why everything’s always about me, geeeez…) We’ve planted the seed, all we need to do now is nurture it, water it with hard work, and watch it grow, grow, grow… And starting in April, we get to hire a team of strong, thoughtful and courageous women to share our story, each new collection, AND our hearts. Nothing beats that to me! I never knew ‘direct selling’ would become such a part of me, but it has. I believe in the connections. I believe in the relationships. And I believe in trying to keep as much human contact as possible in this very virtual world!

Last but not least of this long-winded post: Why Wildflowers, you say? A few years ago my old design assistant gave me a framed print that said ‘Do you suppose she’s a wildflower?” I’ve pondered that question quite a few times since. Maybe that sounds silly, but I really wanted to know what it meant to BE a Wildflower. And in the midst of brainstorming the name for our new brand, I think it finally hit me. I am a Wildflower. I was untamed, untrained, and lacked confidence, but when the opportunity came for me to step up…to bloom? I took it. I was nothing but a seed Denise thought worthy of planting. And now? Now I’m someone that has friends/cheerleaders across the country (heck across the WORLD) wishing me goodwill, wishing me happiness, and success. Now that I’ve “bloomed,” I want to share all the beauty I can muster with you. (And I’ve got the best team by my side the whole way! MUCH more on that later, too!)

The girls behind the brand! Just missing Caitlin (our new Sales Director!)

So yes, I DO suppose I’m a Wildflower. I DO suppose I was plucked from the side of the road to help bring even more beauty into this world. Wildflowers, they’re curious little plants… They POP UP out of nowhere, they can take over an entire garden if given the chance… They’re natural. They’re unique. And try to cut them down, I dare ya! I bet they’ll come back. Stronger than ever.

And it all begins August 2017.



  • Jen Kraydich
    Posted at 16:30h, 01 July Reply

    You know I’m always going to secretly believe I had a little something to do with that name, from our tear/laughter/tear filled conversations at the Karen Blixen and the buni, peppered with occasional Frozen singalongs (poor Jason…lol!)
    Sweet Sam I could not be any more proud of you than I am. I am grateful to call you friend, and beyond thrilled to watch you bloom, beautiful flower. Love you to teeny tiny bits and pieces, darling girl. Spread those wings and fly!! ❤️❤️

  • Dustin Mitchell
    Posted at 22:01h, 30 March Reply

    I’m so thrilled for you! I love following everything you do! And congratulations on sweet little Miss Margo! I can’t wait to see all you do! You’re so talented! 😀

  • Erin Reas
    Posted at 10:24h, 20 March Reply

    Yay congratulations darling!

  • Joni Collums
    Posted at 19:02h, 18 March Reply

    Be Happy. Work hard. Dream big. Make it happen.

    I stumbled upon this quote you said in honor of Denise. I am so proud you are making it happen. Congrats!!

    Wishing nothing but the best. I was there in the beginning of MJC (j.diddy!). Love and obsessed. Then my girls outgrew it… but the good news is I had another and she is a little Wildflower herself!!

    One last thing that you spoke (when talking about Denise), she made it a relationship, not a business. Wow. Nail on the head. I know you can create some awesome relationships too!

    Again, best of luck on your new adventures. Many of us are cheering you on!!!

    • sam
      Posted at 15:02h, 27 March Reply

      Are you kidding me?! Of course I remember J.diddy!! I recognized your name as soon as I saw your comment! YOU JUST MADE MY DAY! <3 Thank you, girl!

  • Maria T
    Posted at 13:01h, 18 March Reply

    Congrats on expanding your home by “two feet”! We’ve never met but first got to know your spirit through your “Confessions” blog (I remember the first contest- guess how many bracelets you were wearing!) You’ve allowed us a glimpse into your career and personal life and been so honest and raw.
    I look forward to your new line-I’m sure you’d make Denise proud.

  • Jacqualine Mowrey
    Posted at 13:44h, 17 March Reply

    This is the most excited I’ve been for anything like this in a long time! I can’t wait to see it all unfold!

  • Rya Hibbard
    Posted at 03:49h, 17 March Reply

    Oh Sam you made me cry so many happy tears reading this. You deserve this dream coming true…your words are perfection & I know your line will explode. How could it not? I can imagine Denise cheering you on sitting in a field of wildflowers up in Heaven saying, “That’s my girl!”

  • Rya Hibbard
    Posted at 03:47h, 17 March Reply

    Geez this made me cry so many happy tears. Your dreams are coming true & your words about them couldn’t be any more perfect. This brand is going to do big this!! I can’t wait to have my own pieces from Wildflower

  • Elizabeth H
    Posted at 19:06h, 16 March Reply

    Congrats!! This is so awesome, I can’t wait to see what you have in store!!!

  • Tonya Sibert
    Posted at 18:21h, 16 March Reply

    So dreamy!!! Let the Wildflowers grow!!!

  • Kylee Town
    Posted at 12:39h, 16 March Reply

    All. The. Feels. So so excited for you that your heart will once again be exactly where it was meant to be…creating. Excited for me that I get to once again outfit my daughters in your creations!
    Also…your soon to arrive daughter hit the jackpot when it comes to mothers! What a magical world you are bringing her into!

  • Carla Castillo
    Posted at 05:47h, 16 March Reply

    You just made my day, my week, my month, and my year!!!!!!. I was waiting for this moment to come for a long time. Can’t be more happy for you my dear Sam!!! Your time to show the world how bright you can shine has arrived!!! Wish you the best, now, tomorrow, and ever!!! Love you!!!!

  • Amy Salisbury
    Posted at 04:59h, 16 March Reply

    Sam I have always admired your relationship with Denise and how well you two worked together for work and also for just life! I felt your excitement and ambition in reading this and I wish I could just give you a BIG hug, a high five, AND remind you how many people are so excited to see your creations and put them on our precious little girls as well as watch you succeed greatly in your element. 💗 Also baby Margo, we can’t wait to hear of her arrival and I’m sure she will be the best model for mommy!!

  • Bronwyn Dobson
    Posted at 03:38h, 16 March Reply

    Congratulations Sam! I am so excited to see your beautiful visions/creations come to life! Very exciting!
    Hoping that Canada 🇨🇦 is on your radar for your collection! Would love to see some TK’s up here!
    I can’t wait to hear the news about baby Margot. She’s one lucky little girl to have you as her Momma! ❤

  • Shacie Fielder
    Posted at 02:20h, 16 March Reply

    We are so ready to get started with you Sam! We have been waiting for you! This is your year and I know we all can’t wait to jump in with you! I know Denise is right with you the whole way too. I have always loved what you design and am so excited to see your new baby 👗 and literally your new precious baby 👶. So happy for you!

  • Alison Brooks
    Posted at 02:08h, 16 March Reply

    Oh man! I see another addiction in my future! I am so excited and can’t wait to see your beautiful art! Especially, I can’t wait to see it on my little girl! ❤ I wish you all the luck in the world and I will support you! Thank you! 😘

  • Amanda
    Posted at 02:05h, 16 March Reply

    I am SO excited for this and cannot wait to see what you have in store for us ❤️❤️❤️ The best thing about being a wildflower is standing tall and proud in a field of different flowers! Congratulations to you and best wishes for your family as you welcome your new little one in the next week-ish

  • Ati Kurtz
    Posted at 02:01h, 16 March Reply

    I’m so thrilled for you, and excited for your great new journey this year! ❤ And I think I have a little wildflower that I can’t wait to dress in your new designs!

  • Bridgette Lott
    Posted at 00:43h, 16 March Reply

    I can’t wait to see what’s in store! I’m behind you 100% 🙂

  • Lizette Williamsen
    Posted at 00:19h, 16 March Reply

    This all gives me goose bumps Sam!! Ive always loved your designs and Im super excited for you..btw LOOVE the name Wildflowers! xoxo

  • Suzanne werner
    Posted at 23:38h, 15 March Reply

    Yay! So excited for you and to see your beautiful work again! MjC and the good ones and now this!! And congrats on your baby girl! So exciting!!

  • Mama Hope
    Posted at 23:29h, 15 March Reply

    I’m so proud of you! I want to be you when I grow up! You are a beautiful garden, for sure! Bloom, baby girl!

  • Becky Howton
    Posted at 23:23h, 15 March Reply

    Beautiful words. I only knew you and Denise through my girls closet, but boy do I love you both. I love both of your journey, story, and brilliance. I miss Denise’s magic and can’t wait to see yours. Good Luck and God Bless you and your new baby and new adventure.

  • Kaitlin Petersen
    Posted at 23:01h, 15 March Reply

    There has been a hole in my heart that has been empty for over two years… this blog post just filled it to the brim. Your authentic and sincere voice… your desire to be transparent and lay it all out there…to share with us your unique and beautiful point of view… we have all missed this, and you, so very much.

  • Andrea M
    Posted at 22:30h, 15 March Reply

    So excited to see what you do! What an amazing adventure. Wildflowers always remind me of my favorite Tom Petty song….

    You belong among the wildflowers
    You belong somewhere close to me
    Far away from your trouble and worries
    You belong somewhere you feel free

  • Missy Jungling
    Posted at 22:17h, 15 March Reply

    I am so excited to watch this unfold! And, so incredibly happy that you have found you again!

  • Katie Jo McKenna
    Posted at 22:11h, 15 March Reply

    Oh Sam!!! This is so very exciting!!! I can’t wait to see where this journey takes you! This is definitely YOUR YEAR!!!

  • Nina Perdue
    Posted at 22:04h, 15 March Reply

    How exciting!!
    I can not wait to see every piece and every little detail 💗

  • Amanda Lewis
    Posted at 21:59h, 15 March Reply

    Congrats on your new adventure! I’m sure your out-of-garden creations will be lovely 🙂

  • karen j
    Posted at 21:53h, 15 March Reply

    so exciting!! I can’t wait to see your creations!

  • Janette Puskar
    Posted at 21:50h, 15 March Reply

    I cannot wait to see what you’ve got going on there!!! I’m sure it will be something special.

  • Polly johnson
    Posted at 21:39h, 15 March Reply

    Congrats Sam! Denise would be so proud! Shine like a Diamond Sweetie! Xo Ms.Polly

  • Polly johnson
    Posted at 21:39h, 15 March Reply

    Congrats Sam! Denise would be so proud! Shine like a Diamond Sweetie! Xo Ms.Polly

  • holly lafferty
    Posted at 21:29h, 15 March Reply

    so proud of you! and i can’t wait to see your new creations. xoxo

  • Shelley Chandler
    Posted at 21:29h, 15 March Reply

    Sooooo excited for you…! So glad that you are trusting every gift that you have and are about to be on the scariest, most exhausting, teary eyed, love soaked adventure of motherhood and starting a brand that will have you allllll over it!! Lots of love headed your way..can’t wait to dress my daughter in YOUR visions!!!

  • Eva Zelinsky
    Posted at 21:29h, 15 March Reply

    Beautifully written… i can feel all your energy and love Sam ! I can’t wait to see what happens next!

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