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Wildflowers Clothing is firmly rooted in hope. Some might say that hope is just merely wishful thinking — but it’s much more than that — it’s what keeps our chins up, our hearts open, and our souls on fire. It finds us in our darkest times and shines a light, and it whispers to us in the best of times saying “you are exactly where you are supposed to be!” Hope is one of life’s greatest gifts and spreading it comes in all kinds of forms — smiling at a stranger, sharing your time, giving words of encouragement, paying a kind favor forward, and being there for a friend. 
 

Through our Seeds of Hope Program, we are humbled to be able to help children who are in desperate need of hope — and we could not do it without you! Because of your love and support for our growing brand, we were able to donate $10,000 from our Written in the Stars collection to Unbound’s education fund. The best part is — this donation will help 30 children continue their education by providing them primary education, shoes, uniform and transportation! Education is the only way to end vicious cycles of poverty for children so that they can rise above their circumstances and find a path to success. Somewhere in this big world, your Written in the Stars order will provide light to someone’s life and give them hope for a brighter future! And for that we want to say  T-H-A-N-K  Y-O-U!


 
We are excited to continue to spread seeds of hope through our charity for this season — Destiny Rescue. This incredible organization puts their lives on the line to end the sexual exploitation and trafficking of young children by rescuing, restoring, protecting, and empowering children who are in desperate need of rescuing. They are a voice to the children who don’t have one and a light to children in the darkest places.


 
I’ve enjoyed getting to know one of their passionate representatives, Aaron. When Aaron found out that we wanted to partner with Destiny Rescue this season, he was so eager to share his message with us and our consultants that he jumped on a flight to Austin and joined our Spring Conference. It was such an honor to have him speak and share his stories with us. While stories of child sexual exploitation and trafficking are difficult to hear, he reminded us that we can’t be silent. These children need a voice and Destiny Rescue gives them one. His hope and energy for their mission is absolutely contagious and we all felt it. $1,500 is the average cost of rescuing one child and with each purchase this season we will be one step closer to meeting our goal — rescuing 15 children! Destiny Rescue is out to save the world from sexual exploitation of children, and we are ready to be a part of it with YOU! 

If you’re interested in learning more about Destiny Rescue, you can visit their web site too: https://www.destinyrescue.org/us/

XO,
Caroline

You see, I feel like Wildflowers has been the explosion of love and color I always wanted it to be, but I know we have fallen short in many ways. And in this way, we have mostly disappointed our best hostesses. You know the ones, they’re always posting and sharing the brand, hustling side-by-side with their Consultant, always doing whatever it takes to get their customers their must haves, while sometimes—often this past season—missing out on their own.

About 2 weeks ago this all began coming to light. While I am friends with most of these ladies on Facebook, and I had read a grumble here and there (rightfully so!), I hadn’t ever realized the extent of their discontent.

I have to be honest and tell you I experienced a myriad of emotions when I read the initial post. Confusion, heartbreak, betrayal, embarrassment, worry, fear, and a lot more confusion. These were all my gut feelings. I didn’t know what to do, so I messaged the source and eventually got her on the phone. It was a conversation filled with tears and healing, hopefulness and understanding, and honestly, I felt like I had a grip on it all! We could make this better. We WOULD make this better!

Since then, there’s been a handful of conversations and interactions that I thought began moving this issues forward.  We responded to every single hostess that e-mailed with a concern and we addressed the issues and came up with solutions. We e-mailed hostesses about their remaining gift cards and ensured that they knew they can use them in Spring.  I updated our qualifying hostesses as often as I could on custom dresses. We made internal promises and commitments to not repeat past mistakes like selling special hostess items at the end of the season and more. We also double and triple checked to make sure all emails sent to our customer service gal, Teshania, have been read and responded to since our inaugural season began, last August.

And maybe most importantly –  behind the scenes, our team has been working for months on updating our back end software. This Spring, we are no longer using our software that caused SO many issues this Fall, we have a brand new system that should alleviate many of those carting headaches that were at the root of the majority of these technical issues.

But I was wrong thinking things were fixed. Or not wrong, but not entirely understanding the full extent of the hurt. And the conversation continued online and I was/am embarrassed it’s taken me this long to publicly address it. Maybe if I had said something earlier, you would have know how we were working on these improvements, not ignoring the pleas of these dedicated supporters.

I now know it’s so much more than gift cards and one-of-a-kind dresses (although we are all here because of pretty clothes, right?). It is entirely the way these issues have been addressed with these top hostesses, our BEST gals. I mean, one of the quotes that runs in the front of my mind is “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Y’all could forget about the dresses being late, heck you would FORGIVE me for it, but the feeling you have been left with is unacceptable. And I am so sorry for it.

I truly do think most of these issues came along with the growing pains of our first season in business. A season I look back on with a smile, because I know the tiny team with the huge to-do lists that made it all possible. But our tiny team was NEVER alone in creating this dream come true. And I’m honestly ashamed to say I haven’t recognized this fact enough lately. I could give you a million reasons why I was too busy or my anxiety made me hide, but the bottom line is… we did not build this alone! And heavens knows we are not done building, working, or trying to be better.

I want you know we are making changes and fixing what needs to be fixed. Because no matter how beautiful our designs are, beauty comes from the inside, right?

-Sam

It’s officially 2018 – and with a new year brings so much sparkly NEWness. NEW season, NEW colors, NEW fabrics, NEW styles! So much NEW is coming your way and, my goodness, does it feel like a breath of fresh air to me!

I’ve always believed Spring was more than just flowers, it’s filled with the magic of LIFE. Spring brings rain, gardens, and all the magical things! Everything goes into this sleepy gray slumber over the Winter and when Spring rolls around, it’s like everything wakes up! It’s a Harry Potter kind-of magic that I’ve always believed in since I was a kid. My dad really encouraged me to believe in, well, whatever I wanted to believe in. So in Spring, as soon as the snow cleared up and the grass began peeking behind the old crunchy leaves, we would always look for fairies. Every bug I saw could magically transform into a pixie in my mind. From dragonflies to lady bugs, these weren’t just little critters to me, they were little magical beings that only Spring would bring!  

My first Spring release. It’s around the corner. Do you know how nervous I am? Do you know how EXCITED I am? Denise and I always said “Spring is easy, Fall’s the tough one.” I can honestly say that was NOT true for me when I began designing Spring last April. I’ve referred to Spring as a ‘labor of love’ for a million reasons, but for one, I just had a baby! And two, I spent so many hours crying, trashing everything and starting over, over and over. Gosh I know that sounds dramatic, but heck, it WAS dramatic. If you’ve had a baby (we’re all mamas here, right?!), you know that you’re feelings are all out of whack, and everything is emphasized, so I tried my best to use those crazy emotions and put them into my designs. And like I said, I had to scrap the plan and start over a few times…but the result is something I am 100% proud of. 

I wanted you to really FEEL the difference from Fall to Spring, so I started with a fresh batch of colors. For the first time like, ever, I really wanted to use clean, bright colors…colors that screamed happiness to me! I usually lean towards what I like to call ‘dirty shades’ but not this time. I wanted lemon-y yellow to give an early nod to Easter; I wanted pearly blue dots to provide a sweet balance to all of the bright POPS, and I wanted your gal to squeal with delight upon seeing the blushing pinks and dashes of coral. 

The colors are fresh and inviting, but the prints – they capture that MAGIC I was going on and on about. Whimsical novelties are heavy in this one, and why shouldn’t they be?! Spring brings out the best in nature, people, and PRINTS! Every bit of it makes me grin from ear to ear. 

Sooooo…have you ever had one of those days? You know the days, the ones where the sun is just SHINING and everything seems to go your way!? And you show your friends love and they show it right back and honestly it just feels like the whole world makes sense?! The last year has shown me so much about myself, my family, and my team, and what I realized is I have the best day ever…all the time! How lucky is that? 

Back in August, Caroline (Creative Director) and I went to Andrea’s (Creative Strategist) wedding. She was insanely stunning, the decor was gorgeous, and the whole event felt like something out of a dream. A year before, I could never have imagined making a good enough friend to A.) be invited to her wedding, B.) to travel to Wisconsin to attend this wedding (first time leaving Margo even!), and C.) feel ALL the FEELS because…dang, I love her! I was surrounded by love at every corner! Caroline and I couldn’t believe how emotional we felt watching this gal say “I do,” but..we did. That night we were taking too many photo booth photos and I grabbed this sign to snap a pic with, and on that sign it said in big bold letters…BEST DAY EVER. That sign was the SIGN we needed! Caroline looked at me and I looked at her, and we both knew what the other was thinking (we always do). We had a name for Spring. It was perfect and it captured everything that Spring is, and everything our team is to me. 

All I know is I wanted to bottle up all those good vibes and pour them into one happy-go-lucky collection. I wanted to show you what I think it looks like to have the BEST DAY EVER. Maybe, just maybe, it will give you all the feels, too –  a reminder of one of your most joyful times, or maybe it will just add an extra dose of sweetness to your gal’s wardrobe! 

Last year, I feel like the girls and I took on the world! And honestly had the greatest time doing it. What will this year bring? What new challenges will we face as a team?! All I know is that one thing is for sure… 

We are going to have the BEST DAY EVER doing it. 

XO,
Sam

When I think back to January 7th, it feels like a dream. Lynn, owner, founder, and designer for Kelly’s Kids and Eleanor Rose, walks in my office, shuts the door, and says – “I want to start a new company, and I want you to design…whatever you design for it!” Maybe that’s not verbatim, but you get my drift. My non-compete was officially up and I was free, and she was giving me the chance of a lifetime. I remember crying. I remember discussing names she’d been thinking of for the brand. All of this happened in about ten minutes. That’s Lynn, she’s not only a fast talker, but a quick dreamer too. And when she believes in something, it makes you believe in it too! 

 I remember the rush of excitement I felt in every bone of my body…I was going to get to design again! Heck, I was going to create a brand with girls that had become my best friends over the past year. What?!

Flash forward to March. 100’s of sketches and what felt like thousands of fabrics later, four releases of our first collection, Written in the Stars, were designed. And not 2 days later, I had a baby! That’s where for the first time, I felt like I was drowning. I started spiraling, I didn’t know what I was thinking. I couldn’t do it all. But then I remembered, oh ya, I don’t HAVE to do it all. That’s NOT the first time my team picked up the slack, but it was the first time I really let go and watched them take care of me. It was humbling and it was truly inspiring to see my girls blossom!

I wish I could say that was the sole instance, but that would be a lie. I need help more than most, I bet. There are days, okay, I’ll be honest, WEEKS, when I don’t think I’m good enough. I’m not a creative enough designer, a mature enough leader, or a present enough mother. When these thoughts become louder than I can stand, that’s when my girls step in and take the reigns.  

My girls, they rally – for me, for a good cause, you name it. They’ll be in my office faster than you can say “Sunshine Search” –  sitting hot cross applesauce on the floor, surrounding me, while I cry because I’m uncertain or I’m 2 hours deep into lurking other brands, feeling like…why do I even try?! They know why I try. They put all the pieces back into place and show me perspective. I’d be lost without my girls. 

Flash forward to July. Our first conference! 17 women flew to Austin from all over the country. I know the number 17 sounds small, but goodness it felt big to me then. These overqualified and utterly beautiful women all hopped on the Wildflowers train without even seeing the clothes in person! They didn’t just hop on, they held tight, and didn’t let go, let me tell you! The first group of Consultants will always hold a special place in my heart and our Wildflowers story. 

Flash forward to August. Our first release. I don’t think I slept the night before preview Pop-Up Parties started. It was Christmas Eve x 10000000. And y’all liked it! I mean, some of you even seemed to love it! And each month just got better and better. Y’all especially liked September, I think – and that made the team so stoked because that was hands down everyone’s favorite (of course, each release is my favorite hehe). I read the comments, learned from the feedback, and my head may have even grown a size or 2 with each compliment I read! I KNOW I cried more than a few times seeing your babies in our frocks at school, at recitals, at daddy/daughter dances, and more…

Flash forward to now…. on the heels of Spring. So much to learn and appreciate from the past and so much to look forward to in the future. We have 4 more releases on the way for you. The first half designed with baby Margo on my lap and all designed with her in my mind. The colors are fresh and bright, a real contrast to the gray days the seemingly endless Winter brings. Can’t wait to show you more. 

Ahh, what a year! We did giveaways, we tried out custom dresses as a hostess benefit, we tried new styles and fabrications, learned from the good and the bad, and I truly feel like we wrapped up this season better as a brand and better as a family. I know at the end of the day we may just be a ‘girls clothing company’ but to me, this year and these people have shown me how much more we can be! As we grow, I hope we can remember this time as a small, tight team of 8. A tiny team that works SO hard on everything we touch and never gives up! Even when it feels like, what’s the point? Because when one of us feels like that, the rest of us will rally. 

None of these moments or these genuinely amazing feelings would have happened without the support of our people. That’s you guys!! I can’t wait to see what we can accomplish in 2018 together. Right now I’m just hoping you love Spring and that we can continue to do some really great things with Seeds of Hope. Not too much to ask, right?!

Okay, now just because I wanna say it… That’s a wrap!! 

XO,

Sam

Just 6 more days until Christmas. I can’t believe it! Where did time go this year?! Ahhh…so much fun was had, so many friends were made, and there’s still soooo much to look forward to!

 

…like meeting another round of our newest Consultants! These lovely ladies will be joining the Wildflowers family this Spring. Make sure to give them a warm Wildflowers welcome! 


And that’s a wrap on our growing family this season! I cannot wait to meet all ya’ll at our Spring conference IN LESS THAN A MONTH!

 

XO,
SAM

It’s that time again! Time to welcome another batch of blooming wildflowers to our team! And you know what that means? That our first Spring release is truly just around the corner… Ya know, after all this wonderful holiday business is over!

Stay tuned next week to meet the other half of our new team members!

XO,
SAM

You guys!! It was amazing seeing all your votes, shares, comments, and support for all of these unique and special little sunshines! 

While it was a VERY close call…we do have one lucky winner! 

Meet Callye, our little Miss Sunshine! We are over the moon to host you and your mama here in Austin this Spring. Be on the lookout for this cutie in our photo shoot for the last release of our Spring season. 

I gotta say it just one more time… Thank you all so much for taking part in our first ever Sunshine Search! Hopefully this is something we can try and do each season. How great would that be?! 

XO,
Sam

Wow. WOOOOOW. What can I say, this was the toughest thing I’ve done in a while…and I birthed a baby and a brand in the same year! So before you go wild voting, let me take a second and say THANK YOU. Thank you for opening up your heart and sharing your darling daughters with us. Thank you for the time you spent writing her super star qualities, and all the vibrant details that make her truly one in a billion! While I wish we could have picked every single ball of sunshine that rolled through our inbox, I feel so happy and proud of the little ladies we chose!

Okay, now go ahead, take a look at these little miss sunshines… And try your best to vote for your FAVORITE! Trust me, it’s gonna be tough. Plus, only one vote per IP address (aka computer screen), so take your time and make it count!


Good luck everybody!! <3

XO,

SAM

Sometimes when we’re quiet, it just means we’re thinking…

Not too shabby, right!? We have been planning and postponing this contest all season long, ever since a certain little Facebook group POPPED the idea in my brain! We have no lack of ideas or creativity around here, it always just boils down to manpower and time. Oh time, how you’re always slipping through my finger tips…

ANYWAY! I can’t wait to see your little flowers flood our inbox! And I can’t wait to meet the special duo that gets to hang with us, see me jump around like a fool for the perfect shot, and stuff our faces with delicious Austin cuisine afterwards!! 

XO,
SAM

PS. The first person that says ‘Sunshine Search’ 10x fast AND posts a video to our FB will win a little something! I know it’s silly, but dang that’s hard to say! 

And just like that, we’re half way through November. Time is flying these days and I need constant reminders to stop and smell the roses…

But who’s got time for sniffing flowers when there’s custom dresses to make, nifty giftys to send out, our first Spring photo shoot on Thursday, and about 50 colors split between two palettes I can’t decide on for next fall. Yep, Fall 2018 is proving itself to be a little trickier than I imagined. It’s hard. Like really, really hard sometimes. I know I make it look just terribly easy (please read that with a heavy dose of sarcasm), but the pressure is on. I had to make Spring 2018 better than Fall 2017 and now Fall 2018 has to be better than them both. How can one person keep outdoing themselves?! I don’t know, but these are the thoughts constantly twisting in my brain. 

Anyway… Holiday is here (you’re like duh Sam, it’s been out for over a week)! So what did you think? A little funky, right?! I stepped out of my casual comfort zone and into a festive and fancy state of mind! There are so many little details that make it special to me. I have a list of things I was wondering if you noticed…

  1. Did you see the pink partridges?! I love traditional holiday novelties (and birds!) so I definitely wanted to give a nod to the 12 Days of a Christmas tune, but it wouldn’t be Wildflowers without a spoonful of whimsy! So I colored those little birdies Powder Pink and tossed them with blooming roses and seasonal foliage. You’ll find these sweet tweets flittering on the skirt of the Christmas Card Dress.
  2. Sparkle buddies! These shiny mirror like buttons are some of my favorites from the past. Denise and I always saved these for the most special designs, so choosing them for holiday was a no brainer! ‘Eye spy’ them on the Jolly Pinafore Top, the Keepsake Tunic, and of course, both of the Hostess Exclusive items! 
  3. Velvet is everywhere right now. Come on, we both know we want those jewel toned velvet boots or those solid velvet shift dresses! Well, I wanted velvet for your kiddos too, but I also know this fabric can be a little grown up looking. So I decided to go with a soft stretchy knit velour instead! This fabric is known for it’s lux shine, making whatever color it is almost multidimensional. The deep harbor blue velour bodice on the Good Tidings Ballet Dress took this frock to a whole new level! And the Hey Jude Flares are the pants my dreams are made of. Where is my size?!
  4. Reverse, reverse! I think by now you might have noticed I LOVE to make stuff reversible. More bang for your buck if you ask me! So take a gander at the Tinsel Vest, flip it to one side for a velvet dotted ‘upholstery’ fabric or turn it around for that dazzling navy floral that’s featured on the Winter Waltz and the Mandy Dress. 
  5. Tulle touches for days! I love tulle. LOVE it. I don’t think it’s ALWAYS the right fabrication though, it’s gotta be saved from the right moment and the right season. I decided to take this soft mesh fabric and sprinkle it about some old favorites (hello Poinsettia Clara😍) and also add it to some new styles like the Keepsake Tunic (my fave), the polar express jacket, and tucked beneath the tiers of the Good tidings Dress! 
  6. Sentimental silhouettes… A few months ago (back in…April I think?) I was designing holiday, just had a baby, and I was spending a lot of time thinking about all the mama’s who have inspired me over the years. Of course Denise is at the top of that list, but there have been so many wonderful ladies I’ve met over the years that have made an everlasting impact on me as well. The women who followed me from one dream to another, supported me regardless of the brand I was working for. During this time, I couldn’t help but think of Mandy. If you knew her— lucky you! She was too funny, too thoughtful, and gone TOO soon. While I didn’t know her as well as SO many did, I felt her loss immensely. And I know that New Years Eve will never be the same. I know it’s not much, but I designed the Mandy dress in her honor. So when you grab it this season (and heck, anytime of year!) think about the silly cat lady that would do just about anything to make you laugh. Think about friendships you’ve made over children’s clothes. And think about all the happy you can spread in this world of ours, just like she did! 

Alright, time to go cross something off this ever growing list of mine! I’ll be blaring the new TSWIFT if anybody needs me… 😉

XOXO,

Sam