Blossoming Blog |
32
home,page-template,page-template-blog-large-image-whole-post,page-template-blog-large-image-whole-post-php,page,page-id-32,ajax_updown,page_not_loaded,,qode-title-hidden,footer_responsive_adv,transparent_content,qode-theme-ver-10.1.1,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Nice to meet you, Lovelies – I’m Kate and I have the amazing job of capturing Sam’s designs with my cameras. I’m in charge of all things photo and video related to Wildflowers (as well a the sister brands Eleanor Rose and Kelly’s Kids) and I tend to take my job pretty seriously. I’m responsible for bringing Sam’s clothes to life for y’all, and trying to convey the feeling and excitement behind each release is equal parts hard work and a whole lotta fun. My goal is to make you feel like you’re a part of this crazy Wildflowers magic that goes on inside Sam’s head and that when you look at the photos or watch the videos we create, you actually feel like you’re there with us, getting a little peek at the inspiration behind the designs. So today I’d like to share a little look at how we do that…

The photoshoots are a BIG highlight of each release for our team. Before every shoot there is a lot of heavy lifting and planning and daydreaming and scheming that goes on. We usually start with a pow-wow on the floor of my office where we wax poetic about the inspiration behind the upcoming release – and how we can best showcase and communicate that to y’all (I’m born and raised Texan guys, so sorry but you’re gonna get some ‘y’all’s’ here and there).

For R1 it was obviously based on a back to school vibe with a twist of fun. The gym location was a spontaneous find and one of my most fun memories of that day! R2 (one of my favs) was a whimsical adventure that we loosely based on the book The Borrowers. (Although, while I was shooting, I kept drawing ideas from my favorite childhood adventure movies like The Goonies or Hook.) R3 was allllllll about Theater and The Greatest Showman. Sam played that soundtrack on repeat every day at the office at the highest possible volume so we could all share her enthusiasm together – LUCKY US (just kidding, we all loved it). And of course, last but certainly not least, R4 was based on filling an empty building with holiday cheer using our imaginations and some real good light. So, naturally, we threw a dance party and decorated trees and drank hot cocoa and made a giant Christmas magic mess…literally out of thin air.

After we all get on the same page about how it’s supposed FEEL, the real work begins. We search high and low for a perfect location – if we can’t find one, we find something close and then plot how we can turn into what we want (do we need to build something or paint or source special props?). We figure out what models would best help tell the story – and let me tell you, we work with AMAZING AMAZING AMAZING kids and we love them all as our own. Caroline puts her incredible producing skills to work and gets all the ducks in a row, Sam and Ashley start putting together outfits to showcase and pulling/making props, Andrea plans out hair and makeup, Erin and Lauren steam and prep the clothes, Mano makes sure everything is a perfect fit, I prep the gear and try to plan for worst case lighting scenarios – then we all come together, pack our cars to the brim with gear and props and clothes and OFF WE GO.

(Why yes, that is a denim onesie as well as a pink metallic fanny pack AKA my shooting uniform. NO SHAME IN THE FANNY PACK GAME.)

I’m not sure what people think our shoots are really like but I’m here to tell you it is FAR FROM GLAMOUROUS. We are running and gunning all day long – a lot of the time I’m carrying two big cameras and a kid on my back, Sam’s got armfuls of props and probably two kids hanging off her as well. It is all hands on deck for 8 hours with everyone doing a little bit of everything to help. We play chase, crawl on the ground, climb trees – whatever it takes to get the shot. We set up scenes, tear them down, get filthy and maybe a few splinters or bruises in the process – we really do give it our all plus some blood sweat and tears and WE LOVE EVERY MINUTE OF IT. We all go home feeling like we’ve run a marathon and then the next day I load in the 7000+ photos and videos I shot (this is an actual number – not an exaggeration) and start the hunt for the best images to tell the story of the release.

Next comes the editing process, where I polish and shine the photos and color correct the clothes so the final tale we tell you is an honest one. (Oh, and editing the video is my favorite part, but maybe more on that process at a later date 😉 )

(from R2: left image is straight out of camera, right image is final)

Sam has said it before and I’m just here to ring the bell twice, but our team is THE BEST. I don’t know how we could do this without each other – I know I couldn’t do my job without the help of every single person standing next to me. They’re also my best buds, so that’s a mega bonus. We all add a little something special and I’m so proud to be a part of it. On top of the A+ team, there are so many thoughtful details and hidden ingredients of love that go into every single piece of Sam and Ashley’s designs – each release is a gold mine of creativity. I feel so lucky that my job is coming up with ways to reveal those details and show how special the clothes are…and hopefully help you picture your own littles in them skipping, playing, having their own adventures or telling their own stories!

**Everybody is a photographer nowadays 😉 **

Rainbows and Unicorns,

Kate

It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already! 


Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that!  Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!


Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long! 

First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!

Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!

Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!

CHEERS,
Ashley

Hellooooo, September! We’re so close to fall, I can almost taste it…key word here is ALMOST. The last lingering days of summer are really taking their sweet time around here! But who can complain when we’re safe and dry? And I know that isn’t the case for everyone right now, so I think I’ll count my blessings today.

Let us begin with blessing numero uno. Welp, we’ve got another gorgeous release around the corner for you! Is it vain that I think it’s so pretty, wonderful, and radiates pure magic? I feel like that sometimes. That I sound totally full of myself because when I finally see the designs come to real life I totally fall head over heels for them….again. And I want to show everyone. Like immediately. Sounds so braggy, right?! But love is love is love…haha and I simply love these designs. Speaking of falling head overs heels..do y’all remember the Nina Dress from Written in the Stars?! That dress was insane! She was my favorite last year, doused in pretty polka dots and pure raspberry. And now the french terry cutie is back again and even better this time around (if I do say so myself), all painted up in marigold magic.

Blessing numero dos! Our 3rd release of Pocketful of Wonder is a very, very special one. It’s the first release I worked on with my dear design mate, Ashley. And that’s why SHE’S blessing #2! Okay maybe I should have put her before the release, but…I think both of us would agree that these new designs deserve to be THE STARS OF THE SHOW! (Right, Ashley, you totally agree?!) And while we’re here discussing stars of the show -let’s talk about that Cosmic Crush Ballet Dress. Add those magical moons (one of Ashley’s first fabric designs) with that stunning starry night knit bodice and you get a dress that’s totally written in the stars for our third release! 


Last blessing for the day – I’m going to give this one to our Consultants. That’s like…A LOT of blessings to count, right!? These ladies, near and far, mean the world to me. We couldn’t do any of this with you guys. Good luck on your Pop-up Parties today! I know they’re going to be outta this world!

AND if you still haven’t found your Consultant – use our handy dandy link here to find one! http://bit.ly/2uBWVeL

XO,
 
SAM

Sometimes inspiration hits you like lightning…and sometimes it just doesn’t. This release you’re about to feast your eyes upon totally swept me away. From start to finish, it’s like the colors and the fabrics had a mind of their own and I was just there to help tell their tale.


I really wanted this release to emulate this extraordinary season. I mean, we all love Fall right? The cool weather that’s perfect for soft, cozy layers, the delicious pumpkin spice lattes, and the wonderful crisp smell in the air are undeniable reasons to fall head over heels for this blustery, cuddly time of year. For this magnificent season, I REALLY wanted to create my own little autumn world. 

The colors…a lot of these were brand new shades to me. I looked for real rusty oranges, and a rustic shade of a brown that felt richer than our Acorn brown in Release One, and the blues and greens? Well I wanted them to feel like watery, jewel toned magic. That’s probably a weird way to describe a color but…wait until you see that Misty Jade Green. And Bottle Green! It’s this creamy deep green that I can’t describe anyway other than by using it’s Pantone name! And then you’ll see lots of striking chartreuse which works as a warm balance to our Blush Pink and splashes of Faience Blue. 

And…of course there’s tons of new styles! Sometimes I don’t know even know why or how I design SO many pieces?! I mean, there’s one thing to mix and match the fabrics over and over and over until I find the perfect combination to make my eyes happy, but it’s another to try and create a whole new batch of silhouettes each release. I guess what I’m saying is it’s a ton of work and I’m worried I might bite off more than I can chew one of these days?! Because we all know dreaming and doing are different things…but somehow at Wildflowers I feel like I can ALWAYS make my dreams happen. 

I don’t know if you can tell or not, but I’m on cloud 9. As nerve wracking as it is to show you  a peek inside my brain, it’s such an absolute honor to be able to. I’ll never have the right words to properly show my gratitude…to my team, Consultants, or to our amazing hostesses and customers. All I can continue to say is thank you!! Thank you to the MOON for allowing me to share another release with you all! 

XO,
Sam 

Is it possible to be too grateful? Or too thankful?! All I know is…that is what I feel constantly. 

From one corner of this little Wildflowers world to the next…I have something, more likely, SOMEONE to be thankful for and grateful to. Someone that I feel I owe so, so much. Sometimes that person is just down the hall and sometimes that person works from her home in Lafayette. Today I want to share another handful of the amazing, one of kind women that help make all of my dreams come true. The gratitude I have for these ladies is pretty HUUUUGE.


I messaged Caitlin randomly on Facebook in January of 2017. We were throwing around the idea of starting a direct selling company and I remembered Caitlin from a photoshoot back in 2013. She was the super top seller at the time and was chosen to fly to a shoot and help me style all the pretties. We instantly connected over the cute clothes, but it was even more than that. She was so real, intelligent and articulate, with the best southern accent around. I could totally see WHY she was at the top of her game. So when we wanted to pick someone’s brain in the beginning stages of this big idea, Caitlin’s face appeared in my mind immediately! She drove to home office and after a few hours, this meet and greet became a job offer. We didn’t need a Director of Sales, we needed a CAITLIN! And the rest is history! Or history in the making… I can’t wait to see what we accomplish with this incredible leader at the helm! 


Lisa is the newest gal in the family! I remember when Caitlin accepted the job, she mentioned her dear friend named Lisa who felt such a calling to be apart of Wildflowers…but the stars weren’t quite aligned…yet. One year later, with all the wonderful growth we’ve experienced, the time to get Caitlin a partner in crime was here! And Lisa was at the top of that list. Lisa flew in and met everyone in the home office, and we immediately fell for this sweet, composed, and talented woman! Her love for Wildflowers, leadership development, and sales, in general was evident immediately. Now this ambitious lady is taking care of our ‘newbies’ as we fondly call them. I know that under her leadership our new Consultants businesses are going to flourish! 


Oh my sweet Caroline, our epitome of lovely Creative Direct really keeps our world spinning. What would I do without her uplifting spirit? Her undeniably thoughtful sensibilities? Working without this gal by my side is truly unimaginable to me. I don’t want to even think about it! Before I knew she existed, she knew all about me. She and her amazing mama Lynn had been reading Denise and my blog for years. And when I left my old gig, these two ladies made it a mission to find me. Little did they know, they weren’t finding me…they were saving me. I think back to when Denise passed away and when I struggled trying to find a new life for myself, a new world to hide away in, a purpose? Caroline and her beautiful family were standing there with open arms, welcoming me into their colorful world. Caroline and I were instantly thick as thieves, and seriously silly as can be together. And ever since she has been “my person” here in Austin. 

Last but literally NEVER least, is my kitty, Andrea. Fierce. Fabulous. A true force of nature in a wonderful human shell. What I love most about her, other than her wickedly clever sense of humor and easy, confident demeanor, is how soft and sweet she can be with the people she loves. She’s so intentional about the people in her life, and when you become one of her ‘people’ you get to see even more of her sparkly, hilariously witty personality. Aside from all the fun we have together, this chick keeps me on my game! Ha, she keeps all of us on our game actually! She runs the social media for all of our brands, she helps Kate shoot flats, she helps me with all color commenting, and helps to coordinate all marketing efforts with Caroline. I don’t think there’s a thing here at Wildflowers that she doesn’t help with. That’s what makes her a jack of all trades, and a total jackpot of a friend, if you ask me! 

How could Wildflowers be anything but great with people like this on our team? Together I think we can do pretty much anything. 

Stay tuned to see the mountains we move next…including a sneak of Release 2 of Pocketful of Wonder! 

XOXO,

Sam

Are you ready to see all of the endless possibilities our newest collection, Pocketful of Wonder, has to offer?! Are you ready to cozy up to all the soft knit pieces and take a spin in all of the full twirly skirts?! Okay, I guess these questions should be directed towards your daughter, but I know we all feel the same way about darling dresses here, am I right!? Sorry for all the questions, I sound like a pop quiz…I guess I’m really in the back-to-school mindset!

Looking through these photos all I can think about is the photo shoot. I love traveling down memory lane, and this shoot was one that I’ll never forget! It was the first time I really wanted to have a back-to-school vibe, complete with a real life school for a setting. But not just any school, Caitlin, our sales director extraordinaire, worked with the headmaster of her children’s’ school (John Paul the Great Academy) so that we could do the entire shoot on their campus in Lafayette, Louisiana! It was a hot day in June, and we had the whole place to ourselves…from classrooms to libraries to a brand new gym! And of course the beautiful lush green grounds covered in the most magical live oaks! Seriously this place was PERFECT for the first release of Pocketful of Wonder.

Caitlin even found the most adorable local girls to model in the shoot – including one of her daughters. Jessica Guillot, one of our Consultants, brought her two girls, and a few other customers/friends brought theirs too! Teshania, our customer service gal in Natchez, MS met us there and brought her spunky daughter. Teresa, our design manager for Eleanor Rose, came from Natchez too with her sweet granddaughter. It was like a big ol’ family reunion and I loved every sweaty minute of it.  Chasing the girls around, singing The Greatest Showman at the top of my lungs to get a laugh, and spinning the girls around in between photos are definitely a few of my favorite memories…but the best part was seeing how happy these little ladies were to be AT the shoot with us, taking pictures and feeling like a million bucks in our designs! I hope the feeling of pride, gratitude, and all-around amazement that gives me never, ever wears off. 


I loved getting to see a little part of Caitlin’s life down in Louisiana. She was the queen of all hostesses. Her snack drawer was even stocked just for us (I hear that’s NOT always the case from the locals: aka Frederick, Kat, and MG)! When we weren’t at the shoot we ate delicious brunch, lounged by her glorious pool, and ate crawfish for the first time. At least the first time for me (and I’m sure won’t be the last!)! 


Ahhh…and now y’all are walking into Pop-Up Parties and seeing all of these designs and photos come to life. I always say you gotta SEE this stuff to believe it, so I hope you LOVE what you lay your eyes on today!!

XO,
SAM

Yesterday we said goodbye to the most incredible group of women. These gals flew in from all over the country to be with their Wildflower sisters, and to see Pocketful of Wonder for the first time! Oh my goodness, love was truly in the air! You know, I always trust that Caitlin is going to hire a great group of gals each season, but I’m consistently blown away by the human gems she finds! Their hearts, their sheer passion for Wildflowers, and OMG their personal style (it’s like a real life fashion show here!), completely mesmerize me and I couldn’t be more head over heels for each and every one of them!

Sometimes I don’t think I realize what sacrifices our Consultants make to come to conference, and to join the Wildflowers team in general! They leave their babies for hours and sometimes days at a time, step outside of their comfort zone, and have to learn SO MUCH (details of each new release, marketing tips, clothing styles, software, the list goes on) in such a short period of time. This week was…unreal. I watched our superstars receive awards for different sales goals last night and I couldn’t help but cry. I fangirl about my home office team all the time, but seeing THIS side of our crew recognized for their seriously insane achievements was an otherworldly experience and I’m humbled, thankful, and…speechless.

And while I’m floating on cloud nine feeling all warm and fuzzy, I want to give an introduction to a few of our Austin office gals that tend to be behind the scenes, or should I say, behind the SCREENS…

You’ve seen this girl here and there, but I’m not sure I’ve ever given her a proper shout out. Meet Erin, one of our two graphic artists in the office! Sweet and spunky Erin showed up at our doorstep right out a college SO ready to prove herself, so ready to show us that SHE was the gal for the job. And that attitude, sense of responsibility, and gung-ho spirit are ever present with this gal. Each season’s special logo starts in her brain, and really helps to shape the feeling of the over all season!

With a little more experience under her belt, Lauren is our lead graphic artist in the office. This fabulous fashionista is best known for keeping our website looking fresh and pretty, and making sure our Consultants get all the sales materials they need to have a successful season. This gal has got such a creative eye, from her funky outfits to her crazy good decorating skills, Lauren puts her own personal spin on everything she touches. Oh, and she’s like the Mary Poppins of props! Oh, you need a winter coat in the middle of July? Lauren has one in her car! You need a suitcase turned into a speaker for a party? Lauren made one, it’s in her car (lol)!

And last but not least, our mama bear Kate is the epic photographer turned videographer turned epic pom pom creator here at Wildflowers. This talented force of nature has continuously blown my mind with the beauty she creates from behind the lens. When I say she brings my designs to life, I really mean it. With every photo and video she shares, I feel like I get to see the world through her eyes (and that world is a GORGEOUS place). And to top off all this skill, she started a company this year that knocks my socks off! We’re all Pom Queens thanks to her (check out those earrings)!

I don’t know who came up with the expression “it takes a village” but I bet they had a team like I do.

Until next time…

XO,
Sam

Dressing mannequins, painting signs, and doing all the crafty-crafts… These are all sure signs that our SECOND Fall conference is just around the corner. Almost 100% (WHAT!!) of our consultants will be making the maiden voyage to Austin next Tuesday and we are trying our very best to pull out all the stops for them. This is the first time we actually rented a fancy-schmancy conference room to host everyone in…I feel so proud that we have a big enough group of gals now to fill a room like that! Did you know our first ever sales conferences was literally held in my office? Yep, we cleaned up our little building and welcomed the whole crew in! While I loved having everyone see where ‘the magic happens’, I think we’d feel very squished in the design room now. 

Sometimes we feel a little squished back here as it is! And I LOVE IT. I love working so closely with our whole team. When I first got hired for Eleanor Rose, I had this big office all to myself… But when we started dreaming up Wildflowers, we knew I would need a partner in design…someone that has the other half of my brain in terms of fit, construction, and quality! That’s when we welcomed Mano to the team. Let me tell ya, I was DELIGHTED to share my office with this lady. 


My girl Mano is patient, loving, and sweet to the core. I’ve never met someone so warm and loyal. And I’ve never worked with a tech designer that is so flexible with my crazy ideas. She never looks at me and says “we can’t do that” (even though I bet she wants to sometimes!!), even if the idea seems a little tricky, or dang near impossible. She’s in it to win it and will try and try until we nail the design or I say “LET’S START OVER.” I think patience is key when working with any designer and she shows it endlessly to me. I feel so blessed to call her a team mate and a dear friend. Plus, she’s the only gal around I trust with my sweet babe Margo, I swear Mano loves her like I do! How did I get so lucky!?


Now this chick is someone you haven’t heard much about….yet. And I say yet because she’s kind of a big deal! Meet Ashley, our newest designer. When I was pregnant, we began chatting about finding someone to help me design. I felt very protective of my role, and wasn’t going to just hire ANYBODY. I was going to be picky, heck, maybe I was going to be even a little difficult about who we hire… But then this gal I’ve known since high school, but barely knew at all, visits from Indiana, we randomly hang out, and a lightbulb in my brain lit up! She had never designed a thing in her life, but I could tell she had an eye for aesthetics…and I had a feeling that would translate perfectly into design. Well, not to toot my own horn, but a year later she has worked here for just over 6 months and I have never felt better about our Wildflowers designs. There is so much freshness coming your way (her first collection she helped with was Fall ’18 Release 3!), and I think Ashley and her modern take on vintage fabrics and fun silhouettes are to thank! More on this cute girl later, promise! I might even ask her to blog or something for ya sometime!


And I guess since I introduced the two gals that share the design office, I’ll re-introduce myself to those of you that may not know who this crazy Sam person is… I’m 29 and a new mom to my sweet baby girl Margo Denise! We all just took personality tests at the office and I’m an ENFP…which I think makes a lot of sense. I’m kinda boring, but I love to be fun…it’s just that boring is my default (I think the office girls might disagree with this!). My husband Mark and I have been married for 3 years and I’d be lost without his love and support (he’s a stay-at-home super dad!). I’ve been in this wonderful world of girl’s clothing for 10 years this September and I can hardly believe it. I had the best mentor and friend a girl could ask for, she paved the way for all this beauty I get to share with you. 

Okay, I think that’s it for introductions today… Goodness knows there will be SO many next week at Conference!! I CAN’T WAIT!!!

XO,

SAM

Thanks to our customers Staci, Grace and Adalyn Hufty for their passion and support for Destiny Rescue!

Wow! You’ve heard us say it before, but I want to say it again – this spring was the BEST SEASON EVER and we couldn’t have done it without you! When we came together to start this wonderful adventure we had big dreams and high hopes that Wildflowers Clothing would be more than just a clothing brand, and you have helped make this dream a reality through our Seeds of Hope Program!
This past spring, we were fortunate to partner with Destiny Rescue. This incredible non-profit puts their lives on the line to end the sexual exploitation and trafficking of young children by rescuing, restoring, protecting, and empowering children who are in desperate need of rescuing. They are a voice to the children who don’t have one and a light to children in the darkest places. After hearing from one of their passionate representatives, Aaron, at our January conference, our Consultants did a wonderful job spreading Destiny Rescue’s message to all of you! We even had sweet customers raise money for Destiny Rescue on their own and share their success with us! $1,500 is the average cost of rescuing one child. We started this season with a goal of rescuing 15 children — and we are both humbled and proud to say that with your help 
— WE DID IT!  Because of you, Destiny Rescue is one step closer to saving the world from sexual exploitation and abuse of children — now that is something to be proud of!
We are excited and eager to keep spreading Seeds of Hope through our charity for this season — Respire Haiti. One of our super sweet and passionate consultants, Amber Thorne, introduced us to this incredible charity. Respire Haiti’s beautiful story began in August of 2010, when its founder, Megan Boudreaux, had an unrelenting calling from God to move to Gressier, Haiti. After seeing first-hand the most deplorable living conditions, witnessing child slavery, and coming in contact with corrupt orphanage leaders, Megan decided something must be done. She saw the dire need for education and safe place for the community’s children and from there Respire Haiti was born. Megan shares her entire beautiful and inspiring story in her book, Miracle on Voodoo Mountain. It truly is a must-read! With your help this season, we look forward to sharing Megan’s story with the world and helping her continue to be a light and source of hope to the children of Haiti!

XOXO,

Caroline

I’m just gonna say it, guys…I feel like we haven’t talked in forever. I know, I know, it’s MY fault, but we’ve just been soooo busy. We waved goodbye to Best Day Ever, had a surprise online sale (what!?), traveled to Louisiana for our first Fall 2018 photo shoot, AND designed Spring 2019 first and second release (what what?!)! And we’re shooting the second release of Fall this week! We don’t take breaks around here, let me tell you.

As you can see there’s been A LOT on my mind lately, plus June is kind of a weird month for me. For many, actually. It’s around this time 3 years ago my dear friend Denise passed away. And also 3 years ago that I married the love of my life on her birthday and wedding anniversary. She and I had been planning a big wedding for October, but when she passed away the dream of the big wedding went with her. So I asked David if we could share their anniversary (it’s also HIS birthday, too! How cool/funny is that?!). He said yes. Mark and I were married 5 days later.

So yeah, June is weird, sometimes heartbreakingly-hard, but wonderful, too. I think of Denise all year long, but during this month I really can’t help but reflect on how much she taught me and gave me—she truly took a piece of herself and instilled it in me. And now I feel it in every part of my being. That’s the only reason I am capable of doing all this incredible stuff (well, that’s how I got here, but you know I couldn’t live without my team!). The guts I have now? The confidence I feel each day? I didn’t have an ounce of it back when Denise and I first worked together. I don’t know what it is now, but I feel like I can truly do ANYTHING…I can be anything! And I most certainly can DESIGN anything!

This crazy notion that you can design a dress that makes someone FEEL something has always been my guiding light. Denise, of course, taught me that. Our dresses aren’t just inventory on the shelves to me, or to any of us. And the fact that in a few weeks we get to share another batch of these beauties with you?! Ahh…feels like a never-ending lottery.

This Fall I wanted to show you a new world. Each release has it’s own point of view; it’s own special color palette and unique story told through the whimsical, thoughtful prints and ornate silhouettes.. And of course, Denise had a hand in my latest creations’ inspiration. In 2015, Denise was no longer designing, but she was scheming, oh yes! We planned on designing together in the future, but first…we would need a blog! And our blog was going to be called a “Pocketful of Wonder”.

A little over 3 years later, plans changed but the fact remains that I found my own little Pocketful of Wonder here in Austin, here with this team, here in this amazing world of Wildflowers. When we were thinking of a name for our Fall collection, I couldn’t shake that perfect sentiment…

Let’s be honest, the world’s a bit crazy these days, so being able to find your own Pocketful of Wonder is something you hold on to, something you cherish, and something you share. I hope this out of this world collection full of endless possibilities makes you feel that and so much more! Oh and I hope you think it’s cute, too 😉

XO,

SAM

P.S. A few weeks after we decided to name the collection Pocketful of Wonder, Teshania forwarded me an email from a customer named Heather. In that email Heather was lovely, and shared all the things she loves about her favorite WF dresses… But the best, craziest part was she mentioned her absolutely FAVORITE part of our designs? “These pockets of wonder” is what she wrote. I couldn’t believe it. Now I can FINALLY email her back and tell her how serendipitous her message was!