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And just like that, we’re half way through November. Time is flying these days and I need constant reminders to stop and smell the roses…

But who’s got time for sniffing flowers when there’s custom dresses to make, nifty giftys to send out, our first Spring photo shoot on Thursday, and about 50 colors split between two palettes I can’t decide on for next fall. Yep, Fall 2018 is proving itself to be a little trickier than I imagined. It’s hard. Like really, really hard sometimes. I know I make it look just terribly easy (please read that with a heavy dose of sarcasm), but the pressure is on. I had to make Spring 2018 better than Fall 2017 and now Fall 2018 has to be better than them both. How can one person keep outdoing themselves?! I don’t know, but these are the thoughts constantly twisting in my brain. 

Anyway… Holiday is here (you’re like duh Sam, it’s been out for over a week)! So what did you think? A little funky, right?! I stepped out of my casual comfort zone and into a festive and fancy state of mind! There are so many little details that make it special to me. I have a list of things I was wondering if you noticed…

  1. Did you see the pink partridges?! I love traditional holiday novelties (and birds!) so I definitely wanted to give a nod to the 12 Days of a Christmas tune, but it wouldn’t be Wildflowers without a spoonful of whimsy! So I colored those little birdies Powder Pink and tossed them with blooming roses and seasonal foliage. You’ll find these sweet tweets flittering on the skirt of the Christmas Card Dress.
  2. Sparkle buddies! These shiny mirror like buttons are some of my favorites from the past. Denise and I always saved these for the most special designs, so choosing them for holiday was a no brainer! ‘Eye spy’ them on the Jolly Pinafore Top, the Keepsake Tunic, and of course, both of the Hostess Exclusive items! 
  3. Velvet is everywhere right now. Come on, we both know we want those jewel toned velvet boots or those solid velvet shift dresses! Well, I wanted velvet for your kiddos too, but I also know this fabric can be a little grown up looking. So I decided to go with a soft stretchy knit velour instead! This fabric is known for it’s lux shine, making whatever color it is almost multidimensional. The deep harbor blue velour bodice on the Good Tidings Ballet Dress took this frock to a whole new level! And the Hey Jude Flares are the pants my dreams are made of. Where is my size?!
  4. Reverse, reverse! I think by now you might have noticed I LOVE to make stuff reversible. More bang for your buck if you ask me! So take a gander at the Tinsel Vest, flip it to one side for a velvet dotted ‘upholstery’ fabric or turn it around for that dazzling navy floral that’s featured on the Winter Waltz and the Mandy Dress. 
  5. Tulle touches for days! I love tulle. LOVE it. I don’t think it’s ALWAYS the right fabrication though, it’s gotta be saved from the right moment and the right season. I decided to take this soft mesh fabric and sprinkle it about some old favorites (hello Poinsettia Clara😍) and also add it to some new styles like the Keepsake Tunic (my fave), the polar express jacket, and tucked beneath the tiers of the Good tidings Dress! 
  6. Sentimental silhouettes… A few months ago (back in…April I think?) I was designing holiday, just had a baby, and I was spending a lot of time thinking about all the mama’s who have inspired me over the years. Of course Denise is at the top of that list, but there have been so many wonderful ladies I’ve met over the years that have made an everlasting impact on me as well. The women who followed me from one dream to another, supported me regardless of the brand I was working for. During this time, I couldn’t help but think of Mandy. If you knew her— lucky you! She was too funny, too thoughtful, and gone TOO soon. While I didn’t know her as well as SO many did, I felt her loss immensely. And I know that New Years Eve will never be the same. I know it’s not much, but I designed the Mandy dress in her honor. So when you grab it this season (and heck, anytime of year!) think about the silly cat lady that would do just about anything to make you laugh. Think about friendships you’ve made over children’s clothes. And think about all the happy you can spread in this world of ours, just like she did! 

Alright, time to go cross something off this ever growing list of mine! I’ll be blaring the new TSWIFT if anybody needs me… 😉

XOXO,

Sam

It’s almost the most wonderful time of the year! Well, technically it’s still 2 months away…but around here we are in full on holiday mode! With Pop-Up Parties starting TODAY, we have so much to be cheerful about, don’t you think!? Our 4th and final release of Written in the Stars is here! I honestly can’t believe it. I never thought August 1st would get here and now I’m on the verge of waving goodbye to our first Wildflowers Collection, ever. How does time go so fast and so slow all at the same time? Does anyone know the answer to that??

When I started designing the 4th release, I wanted to make sure it was geared towards all the fun holiday activities that come along with this splendid season! I think there’s something for everyone and every occasion, from Christmas cards to fancy holiday shows and everything in between. I started with your typical green and red palette and slowly shifted the shades from bright tango red to this sweet pink toned Sangria and my green morphed into a deep jewel toned blue-green that felt so luxurious and bold to me. Of course I couldn’t just use those two gorgeous colors so I threw in Peridot for a more traditional shade of green, and used Twilight Blue, Powder Pink, and Chateau Rose from the 3rd release to balance it all out. I wanted to make sure there were items that could be worn past the season too, so you’ll see a few navy based items, abstract Christmas tree prints and so much more! 

One of my absolute favorite items is the Lala Tiny Dancer Top. This simple knit little number features retro starburst print on the bodice and an adorable vintage ornament print on the skirt. Back in March when I found this ornament fabric I knew I had to find a way to incorporate it into my first holiday release. You see, my old design partner and best friend, Denise, was 100% over the top during the holidays! I mean, the moment December was here she couldn’t think of anything else besides 1.) shopping, 2.) decorating, and 3.) spoiling those around her like CRAZY. All month long we would spend a couple of hours working in the AM, then we’d hit up Target, Big Lots, William Sonoma, Von Maur, and all the other randoms stores on her list… Always on the hunt for the PERFCT gifts and the PERFECT ornaments for each and every person coming to her annual Christmas Extravaganza. This was her favorite time of year and she made it mine, too. I grew up not loving Christmas so when I began working with Denise so many years ago, she really opened my eyes up to all the wonderful things the season truly could be! And ever since then I’ve had this ever-growing LOVE for the season and also this ever-growing ornament collection that I add to every year! All thanks to her. Gosh, I have so much…so so much…all thanks to her. Anyway… 

In honor of Denise and the joy she spread each and every Holiday season, we decided to do some joy spreading of our own—introducing the 12 days of Nifty Giftys! Every day during our Preview Pop-Up Parties we will be posting on Instagram a cutie sneak of our 4th release with a fun question to answer! At the end of each day we’ll pick someone randomly to win a little nifty gifty! It could be some buttons or trims or fabrics or a messenger bag or..or..or.. something fun and something special, picked just for you! Heck, you might even get a little note with my terrible handwriting all over it! Haha, I hope that doesn’t discourage you from playing along?!

I’ll end this where I always do…I can’t believe any of this! I can’t believe you all allowed me to design for your gals…again! What a freaking honor it is!! And as I stare at Spring Pre-production samples across the room, I just cross my fingers and my toes that I can keeping making fun, youthful, and fabulous styles to dress your little ladies in! 

XO,

SAM

Let me just tell ya this, last Friday was the best day ever.

On a whim, Caroline brought up the Magnolia Silos last Tuesday. You know, the place Chip and Joanna Gaines totally redid in Waco, Texas! Well for the past two years they’ve thrown this epic art fair/concert—the Silobration! Artists and vendors from all over the country show up with their wares, ready to settle into the long, hot, wonderful weekend ahead! We started lurking hashtags on Instagram and blogs from the past years’ Silborations and we decided it sounded too good to miss! 


Well, I mean, we obviously missed the opportunity to have a booth..but what would we have done with a booth anyway!? I guess I could have given out sweaty hugs, and Kate could have taken photos and maybe we could have just had an epic dress up booth!? Ahh…I guess I’ll just put that in my back pocket for next year?! 

ANYWAY, Waco is basically in our backyard and we couldn’t find a reason not to go! And Miss Caroline had the gold star idea, AGAIN. She goes, “why don’t we go and just randomly hand out dresses?!” She knew I was on board before the question fell out of her mouth. We bounced around the office spreading the word— we were going to the Silos on Friday INSTEAD of the office. We were SO excited. The *short* countdown to SILOBRATION, MISSION: SPREAD THE LOVE began! 


Now for a quick confession, I have never watched Fixer Upper. Even back in the day when Denise and I would get screenshots of Joanna’s girls wearing our designs on the show, we never really hopped on the Fixer Upper train! But stepping into the Silos, I totally get the fascination with their talent, that’s for sure. Wow. It’s just a beautiful space! And filled with the friendliest of faces! You could just tell the whole establishment was a huge labor of love and I felt so lucky to bask in the beautiful event they cultivated. 

We packed up 27 outfits and dresses to hand out and hit the road early Friday AM. Our plan was just to walk up to Mama’s with little girls, and surprise them with a WF package! All the mama’s were so gracious and excited. Some stared at me like I was trying to sell them something at first, which was so funny to me, but I just kept nervously talking and eventually I spit out the fact that I just wanted to GIVE them a dress! There were lots of hugs shared and a few photos, too! We even met a little girl from Austin that we invited to our first Spring 2018 photoshoot that’s taking place later this November. 

We bought hats, tee’s that said howdy, plants, art, and even a mountain of brisket nachos. Margo turned heads everywhere she went in her first-ever Wildflowers outfit and honestly, spreading the love of Wildflowers felt better than I could have imagined. With each person I walked up to, I felt the same butterflies of nervousness build up, but every time I walked away the smile I had was bigger than before and that feeling is simply unmatched!! I love Wildflowers. I love our team, the clothes, the connections, the adventures we’ve had and will have… I love what we’ve built and I can’t believe I’m a part of it! Thank you all for allowing us to do what we we love! Thank you to all of our wonderful customers and friends, and especially those who take the time to host shows with our Consultants. I know it means the world to them (and us all!) that you invite them into your homes to share Wildflowers and support their growing independent business. 


We wanted to find a way to thank our hostesses with the mostest-ess, so we decided that this next release we’re gonna do something a little different! Release 4 Pop-Up Parties kick off next week and there will be not one but TWO hostess only items available…


Introducing The Polar Express Jacket and Sweet Celebration Dress looking extra fabulous on Vivi, one of our silliest little models!

Last but not least, I need to pick the winners from last weeks post!! Will JAMIE JACKSON, KATHLEEN RITTER, and HEATHER ROCHELLE MARTIN please email Andrea at andrea@wildflowersclothing.com? She will help get those cute messenger bags in your hands!

XO,

SAM

Can I just tell you how interesting it is to see your favorites each release day?! I love seeing which items y’all go gaga over because they’re always different than what I predict! Well not ALWAYS but I’m still surprised by our top sellers each and every month so far!

Did you know our whole team in Austin is involved in picking each release? I over-design at least 2-3 times — which means if we want 20 pieces in a release, I design 40-60 pieces for us to CHOOSE from to create the final 20 pieces. During this time we all end up with our personal favorites, of course. Dresses or tops we HAVE to have in the line…you know, the ones that we would ‘fight’ to keep in the release! Or styles that are cute, but we decide should be recolored and saved for the next release or season. It’s truly funny to see everybody’s picks and hear WHY they picked them. Ashton, our CEO, has some of the strongest opinions on what designs he likes best. He always says “I’ll dress my girls in that…and that…and that and that and that.” For instance in October, he HAD to have the Monet Top and the Whimsical World Tiered Dress! No if’s, and’s, or but’s about it! Where as I HAD to have the reversible jumper. HAD. TO. I would have fought everybody at that table for it!

Luckily we were all in agreement that the jumper was a must and I didn’t have to wrestle anyone over it. 😉 There’s just something about that plaid, am I right?! All of our printed woven fabrics we’ve used, so far, are poplin – a cool, lightweight woven fabric with a smooth hand feel, that’s easy to iron and shouldn’t wrinkle too easily like most 100% cottons do. But this was the first time I used a yarn dyed poplin…which is the reason the jumper is reversible! Ha, you should have seen me when I came up with the idea. I felt like a genius, even though it’s a rather simple concept! If you know me, it doesn’t take much to get me bouncing around, overly excited…

Our other OBVIOUS favorite was any and ALL items with the fable print on it!! Those deer, owls, and foxes wrapped up in scarves all cozy and such?! How could you not love it!? Not to mention it was hand drawn for me to color-up by the AMAZING artist who designs all of the fabrics for Eleanor Rose and Kelly’s Kids. I felt so honored to have her create this one-of-a-kind cutie print for us! The Fable Peasant Top paired with the Mimi Leggings is near the top of my favorite lists too. Such a sweet, simply adorable pairing, made only more adorable by the DARLING Adeline James in it above (that’s Ashton’s littlest girl!). Or -if you’re like me and you like to get a little more adventurous with your outfit making, then try it styled with the Comeback Knickers!! There’s a small ruffle tucked underneath the ‘words of wisdom’ trim around the skirt of the peasant top that helps the knickers coordinate ever-so-perfectly.

And that leads me to the last piece I want to swooooon over today! The Pixie Mitzi! The slightly curved, LINED, bodice, the 4 paneled skirt, the ruffle detail on the side panels…and that fable print featured smack dab in the middle! I have all the heart eyes for this special little guy. PLUS. I named it after a dear friend of mine Mitzi, from the amazing Livie and Luca Shoes! I haven’t even told her this yet! No time like the present though, right!? Well Mitzi, this exceptionally unique silhouette was designed with you in mind! Your magical spirit, unique (insanely creative) style, and huge HEART are what make you special to me and I guess I hoped this dress captured that as well as you do. ❤️

OKAY LASTLY!!! I wanna do something NEW. Well, something OLD to me, but NEW for Wildflowers—a blog contest! Tell me what your favorite WF style is so far and why for a chance at one of our limited hostess messenger bags!! All blog comments need approved by admin first (we get LOTS of spam for some reason?!) so don’t worry if you don’t see your post showing up immediately! Andrea or I will go through and make sure they all get approved before we pick the winners!

I cannot wait to see what are your TOP favorites are! 😍

XOXO,

SAM

P.S. Check out my gal, Andrea, looking even more gorgeous and princess-ly than usual! She just got her wedding photos back yesterday and our entire office has been oohing and ahhing over them all morning! Her wedding was one for the books, let me tell ya. It might even be part of the story for Spring 2018…you’ll just have to wait and see! ✨

I want to tell you all about how our October photo shoot was my favorite yet. I want to tell you how thankful I am for all the amazing feedback I’ve heard on this release so far. And I want to tell you that ya’ll make my heart sing, because ya truly do. 

But first, I gotta say…despite release day, despite all the love sent our way, yesterday I was heartbroken. Heartbroken because of how senseless the horrific acts in Las Vegas were, heartbroken because of the mamas out there that lost their babies, and heartbroken because of the babies out there that lost their mamas. It took everything in me to get out of bed and go into the office. I couldn’t bear to leave Margo, so I packed up that sleepy baby and brought her with me. I couldn’t let her go! I’ve always been an empathetic girl, sensitive to a fault perhaps. Feeling ALL the feelings was just part of my core…but being a mama now myself, something in me could not shake this…CANNOT shake this. How do we heal after something like this? What can I say? Nothing more powerful, or thoughtful, than what has already been said, right? I just don’t know. I’m not trying to strike a movement here, I just know that we are all shaking our heads and asking the same questions…

The only thing I know how to do is to continue being a light in all this darkness. Sounds a little cheesy or maybe even ‘too simple’ of a response, but this is all I know. And this is something I promise to do. I won’t let myself drown in the worry, the broken heartedness (that we’re all feeling), or the fear. Or evil has won. And we have too many Wildflowers in this world to let that happen. I know might be small potatoes in the grand scheme of things, but I also know that these frocks put smiles on so many faces…so that’s gotta count for something! 

Okay, now I want to take a deep breath and change focus, for now… Time to spread some of that light I’ve been talking about! 

And boy OH BOY, did October bring smiles. More than I can count (I’m a designer, not a math teacher, guys)! The love affair started in March when our team got their first look at what I had up my sleeve, but it didn’t end there! From first samples to receiving styles in correct fabrics the day that our Consultant Conference began, to photo shoots with my tiny but mighty team to bawling our eyes out and watching the final October video (over and over and over and over), we’ve had a crush on this pink and blue release for what feels like forever now.

I mean, there are a million things that make October special. The colors…I have never used such a tight, jewel-y toned palette before. The styles?! The reversible jumper was and IS my favorite style I’ve designed so far (of course this is subject to change, hehe). NEW fabrics…PLAID. Need I say more?! Sweater rib?!!! I would do anything to have those leggings in my size. And kitty appliqués, are you serious!? So glad Lynn suggested adding those cuties instead of regular ol’ patches! 

But the PHOTO SHOOT. That is my favorite part—of this release especially. All of our little models arrive and always run straight for the rack of pretties! Grabbing their favorites and squealing over the prints (they LOVE those ‘toto dog’s) and twirly styles (that french terry Parfait dress for the win!). It’s the first time ANYONE other than me and the team see the clothing and it always takes my breath away watching their reactions. They tell me what feels the comfiest and what makes them want to dance about. It’s like having the cutest, most candid focus group. I love it!

ANYWAY. Take a look at some of the fun behind the scenes shots Andrea took so you can see a little of the crazy magic I’m talking about! Ya’ll have heard the expression ’it takes a village’? Well my village is THE BEST. When you’re a team of 6 and you have 10 little ladies running wild through a GORGEOUS wide open event space, you need MORE than cute clothes to pull it all off. You need MAGIC, and that’s what my girls bring. Every. Single. Time. You’re probably tired of hearing me brag about them, but I would be lost without my little team (not all picture below–Mano and Caitlin are missing!). And I’d like to think they’d be lost without me…but that’s all speculation 😉.

XOXO,

Sam

P.S. After feeling down all day long, my good friend David sent me this video. I don’t know how he knew I needed it, but he did. I cried so hard, but for the first time all day, it was from happiness! This tiny girl is INSANELY talented and her parents are SO proud. This is the kind of light we need to spread, ya’ll!! Also, random, but if anyone knows her or how to send her a Wildflowers dress, let me know! I’d be so excited to surprise her with a smile! <3

I haven’t blogged in 2 weeks and Andrea (all around keeps me in check-social media guru- assistant) was on her honeymoon the past 2 weeks. I don’t think that’s a coincidence at all! I swear I’ve spent most of my days recently just trying to keep up with checking our WF FB page, respond to comments, posts, and messages, while she was away! And now that she’s back, I’m saying ‘“goodbye” to the social media role I’ve been trying to fill and “hello” to what I’m good at—rambling on the blog.

SO YOU GUYS, OCTOBER IS HERE. Or at least it is in my world! Preview Pop-Up Parties for our third release of Written in the Stars have officially begun and I’m just sitting here awestruck that our first season, ever, is more than half way over with… and I just can’t believe it. A year ago, I could have never dreamed this would be happening. A year ago Wildflowers wasn’t even a thought in my brain, and now it consumes every inch of my being. And now it’s this insane real life brand that you guys seem to truly like!? With each release I feel myself being surprised, delighted, and humbled by your response, your gorgeous photos that cover my FB feed, and all the amazing outfit combinations y’all come up with that I never even thought of!! Today so many of you will get to see, touch, and feel the all the new silhouettes and fabrics of our October release. I tried a few new things this time around, and I hope you love every bit of it.

I say I tried “a few new things,” but pretty much all of this has felt beyond new to me! I know, I know I’ve designed a million dresses in my life, but I always had someone to bounce my ideas off of, or to point me in the right direction if something is feeling off. I’ve never been the LEAD in design like this (I just got business cards that even say Lead Designer…what?!?!) When I used to design, Denise almost always started the color palette herself. There are only TWO collections in my past life where I chose the colors from start to finish. Sure I would add a shade here or there, adjust a hue for a particular print, but I loved having her lead me around the pretty pantones. I felt more confident with her eyes on everything. She was/is pure gold, so I always felt safe with her watchful, creative eye directing the way we designed a collection. I never thought I’d have to design without her, without the security of knowing she approved my designs, my colors, my ideas. And now, all that’s changed. Written in the Stars is the first time I’ve ever plotted, planned, and laid out a collection for an entire season on my own. Of course my team here helped navigate the in’s and out’s of creating the brand, etc, but they really trusted me to go with my gut and design my ideal fall line, without rules or guidelines….and that’s just what I did.

I wanted each release to feel fresh and exciting, yet cohesive all at the same time. Who knows if I was able to strike that tricky balance, but I certainly tried! There are several colors threaded through Written in the Stars from beginning to end, but there’s a definite departure in the overall color palette from September to October. In my mind, August was a “back to school” release, September was my “true fall” release and October was the beginning of winter! So that gorgeous rusty shade of orange that y’all loved in September will be replaced with Blue Yonder, an almost Periwinkle-like hue that made it’s first appearance in August. I swapped out the bold raspberry color seen on the Nina Bucket Dress for a more muted magenta to strike a really smooth balance with all the cool blues and aquas. In terms of fabrics, you’ll see plenty of vintage inspired, painterly florals, sweet paisleys, and whimsical novelties from snowflakes to scotty dogs. And of course my favorite coordinate prints like playful stripes, micro dots, and a “sugarplum plaid” to top it off!

Oh!! And kitty patches. I know not everyone is a kitty obsessed person like myself. But I didn’t always like cats! I actually HATED cats. You can’t believe it, can you? I grew up with this crazy cat Sunny (EYE ROLL…SHE WAS NOTHING LIKE SUNSHINE) that would literally attack me at every turn. But almost 11 years ago, I met Mark (now hubby). This cute dirty ol’ skate rat was in love with cats and I couldn’t believe it. More specifically he was in love with a grumpy, old, lumpy cat named Deedee and I couldn’t help but MAKE myself give her a shot. If Mark could find something to love in this ol’ furball, why couldn’t I?! It took 3 years, but I finally won her over and vice-versa. Since then my cold heart towards cats thawed and turned into a mild obsession with these feline friends. And 7 years ago, I got the best kitty brothers in the world, Butters and Greasy. So now I live my life with a motto –  ‘Those who don’t like cats just haven’t met the right one yet.’ So who knows, maybe the Cat Scratch Fever Leggings will be your moment to fall in love?

I wish I had more time to create a beautiful mood board to show you how my brain kinda works or what I was thinking exactly when I was designing each release. But hopefully the designs will speak for themselves and you’ll be instantly transported to a cozy, whimsical winter scene the moment you lay your eyes on it! Oh man…I can’t wait to hear what you think. 😬

XOXO,
SAM

Can you feel it? The extra cool breeze, the hazy low hanging sun in the early evening and the pumpkins popping up around every corner… Fall is here! Or almost. What am I saying?! I live in Texas and it basically feels like summer all year long, but I’ll take these mid 80’s over 100+ any day! The (slight) change in weather has me feeling so excited for cozy layers, cardigans, and snuggly evenings with Mark and Margo. There’s just something about this season, right? It’s the same for Spring with me. Summer and Winter are great and all, but there’s something about the transitional seasons that bring so much change, growth, and renewal… I can’t help but feel that each Spring and Fall, I get a fresh start—a brand new grand adventure! And this Fall has been one for the books.

.

Tomorrow our 2nd release of Written in the Stars goes up on the website, after being shared via Pop Up Parties for the past 2 weeks. 2 whole weeks our consultants have been traveling up and down the country showing Wildflowers to whomever will have them! I admire those 20 ladies so much. I could never, ever (EVER) do what they are doing. I could never be so brave! Ha, maybe that’s silly but I think it takes so much guts to walk into a stranger’s home. Don’t you?! I would be scared out of my mind. Don’t get me wrong, I think it’s the most wonderful thing…making that connection, meeting in real life, and sharing over something you both LOVE. We need more of that in this crazy world. I’m just THANKFUL I’m on the other side of the business for the most part— behind a computer, on the floor with a box of colors, or sketching crazily in morning meetings, catching the flash of a new idea before it escapes my mind…

So last week when Ashton (CEO, all around big brother at the office) invited us all to his house for a Wildflowers Pop-Up Party I was sooooo excited, but out-of-my-mind-nervous! I don’t belong anywhere in public, trust me!! And I was right, ha. My sweaty face showed up right on time, and my nervous talking started and wouldn’t stop! Luckily there were a handful of cutie kids there to keep me distracted, aka spinning them in circles until we’re all too dizzy to stand. That’s where I’m the most comfortable at these kinds of things—at the kids table. But I couldn’t stay in my safe zone long, there were too many sweet mama’s to meet! And goodness am I so happy I went! And I’m so happy I didn’t hide the whole time. A few ladies I met had been shopping with other brands I’ve worked on for YEARS! And some of them drove over 2 hours to attend! I couldn’t believe it. I loved getting the chance to just chat (and sweat) with these ladies. Again, I can’t emphasize my appreciation for our consultants enough. I only went to one show! They do this all day long, for weeks on end! Traveling, building friendships, and selling sweet clothes?! It takes the most special people to make it look SO EASY (Love you, ladies!! I truly do!)

ANYWAY…now that the grand reveal is almost here, I can share a few of my most favorite styles and fabrics from this release! And by fabric I mean, CORDUROY 😍

Meet Ophelia. She strikes the perfect balance between looking cute and feeling comfy. She’s a full length overall, made from soft, stretchy corduroy cuteness! If only I had a pair of these when I was a kid… I was a total tree climbing ‘tomboy’ with a girly flare, making me a pretty difficult customers to please, if you ask my mom. But my floral leotards, ripped up acid washed jeans, and plastic dress up shoes, certainly helped me look the part (or look confused, ha). However, I know if I would have had these overalls, I could have avoided a lot of bad picture days, and a lot of embarrassing photos. I would have been in girly-tomboy, 8 year old heaven! The slight V at the bodice, the puckered front waist and the contrast pockets and cuff are what gives this style that girly feel we all love. While the navy blue shade, flat cargo pockets, and comfy back strap would make the inner tomboy in me ever so pleased.

Hello Sweet Jane. I designed this girl right after I designed the Dandy dress from the August release—you know how I often bounce all over the place while designing, so it didn’t come to reality until September. I didn’t know the fabrication for sure yet, but I what I did know is that I fell in love with a burgundy corduroy jumper for myself last fall! So I really wanted to create a similar style for your darling girls, something that makes them feel so pretty, a little vintage, and totally cool (while still looking age appropriate, which is darn near impossible these days). The contrast pocket and hot pink crochet lace trimming, from the hem to the straps, are my two most favorite parts of this gem!

Oh, you like to twirl, eh? Then the Field of Dreams skirt was literally made for you. LOOK. AT. THAT. SPIN. Mano and I worked tirelessly on this little number, adding more and more fullness until it was just perfect. I wanted this precious skirt to be simple and twirly, but rich in thoughtful details. I ended up choosing our soft navy cord so that mixing and matching would be a breeze! Then I added 2 rows of shiny grosgrain trim, and an extra dose of girly-ness by adding a fluffy strawberry pink ruffle to the lining (because, of course, a skirt this special is fully lined). Ahh, I just love her. And I looooove corduroy. Haha, have I mentioned how much I love FALL!?

Ok, ok! Last but not least!! I’ve got a fun little update. Ya’ll.. I’m doing a ‘social media takeover’ for the next 2 weeks! AKA: Andrea (social media guru, design assistant) is on her honey moon in Italy and has trusted me to respond to your messages (be patient, I’m no expert), comments, and to post whatever I want! Whaaaaat!? So…if you guys have any ideas on what you might like to see while my ‘boss’ is away, let me know and I’ll try my best to share! Only idea I had so far was maybe an entirely too soon sneak peek of Spring and maybe some cutie snaps of Margo!? Everybody likes babies, right!?

XO,

SAM

I’ve always said that before I can even begin designing, I have to play with color first. I sit on the floor with a box of 3,000 Pantones (give or take a few) and I sift through the technicolor cards, grabbing one here and there, putting another back. Each card has 10 different shades of one color on it, so there are plenty of options to find the perfect hue to complement another. And I do that until “my eyes are happy.”

And September makes my eyes REALLY happy.

Picking color is probably my favorite part of my job. Or…no, my second favorite part. My fave, fave, fave part of the job is seeing the colors, fabrics, and designs all come alive at the photoshoot. For months, each style has been dressed on mannequins, pinned and trimmed until the fit is just right – and at the photoshoot all that hard work pays off. Seeing that first twirl, jump, or skip across a field is like crossing the finish line to me. We made it!

But with all great things comes a unique set of challenges. During a lot of the development for September, I was on maternity leave, so my dear friend and technical designer, Mano would come to my apartment 1-2 times a week to go over samples. Carrying mannequins up the 3 flights of stairs that lead to my door, she always greeted me with a smile and excitement for the new patterns we had to work on. Trust me, I didn’t always FEEL so excited when I was on maternity leave. It was a weird time, I bet most moms out there understand. I felt like I was being pulled in a million directions, from new baby Margo, to designing Spring, to continuing to develop Fall. At the time, I was just on autopilot, cruising along, crossing everything off the list, just getting by. Looking back on that time now, I feel a bit like a super hero. Hope that doesn’t sound too confident, but I just can’t believe I got through it. And now we have “everyone’s favorite release” to show for it!

Waking up from that new baby fog and seeing September come to life at the Green Acres photoshoot was absolutely unbelievable. I know I’ve mentioned it already, but the setting was just picture perfect for these designs of mine. The textures, the details, the uniqueness of it all… it all just worked. It all blew me away. I can’t wait for you to see and feel the time and attention that went into creating this release – from conception to reality, from the patterns to the prints. For September, I tried new things I’ve never done before, and brought back some old silhouettes I was so fond of in the past. I wanted more than just the color palette to be versatile, I wanted the designs to show the variety of the season too, and I think we did just that. So from hayrides, to fall camping trips, and every harvest festival in between, I think (I HOPE) you’ll find something to proudly dress your darling daughters in.

Tomorrow is the beginning of preview parties and the butterflies in my stummy (combine stomach and tummy, I’ve got a thing for making up words) won’t quit. I’m in love with September, our team is in love with September, the last piece is you guys… I’ve got my fingers and toes crossed you’ll fall for it as hard as we have!!

XO,

SAM

It’s funny to me how I wished August would get here for what feels like fooooorever and now that we’re over half way through – I just want to fast forward and skip to SEPTEMBER! 

A lot of the folks here at the office think September is where Wildflowers really starts to SHINE (or maybe it’s just me thinking it’s when I hit ‘my stride’). I mean, you know we love our August collection. LOVE. It will always be the first release we ever did! But September…there’s just something about it. Maybe it’s the fact that it’s the largest release of the season, so it feels like there’s something for everyone!? Or maybe because it has some of the first fabrics and styles I designed in it? There were a few pieces I designed and decided August wasn’t the right time for them. The way the colors and prints were mixing just didn’t look ‘back to school’ to me. So I tucked them away, for one more month, and then when I sat down to begin designing—there they were, just waiting to be picked up where I left off. 


This twirly dress is one of those pieces. From the ‘smudge dot’ knit print on the bodice to the tiers of whimsical, seemingly ‘random’ prints (yes, those are GIRAFFES on the bottom), this beauty inspired the beginning of the release. Even Averi, the little stunner in the photos, couldn’t help but twirl, smile, dance, and laugh in the Tickled Pink Tiered Ballet Dress (and she’s a tough cookie to crack!). And to think, this truly only represents half of the color palette used! On the other side of all these pretty pinks and deep navy, you will see rusts, golds, and mellow aqua/gray stripes. All the gorgeous hues I seem to fall in love with over and over again, year after year…


And OMG, the photoshoot location, guys! Holy smokes, we found the best place to showcase these styles. The entire release has a very outdoorsy, Fall camping vibe, so when Caroline suggested shooting at Green Acres in Elgin, Texas, I had to pick myself up from the floor it was so amazing. The modern ’yurts’ and vintage airstreams in the lush green rolling hills, complete with llamas and donkeys, were almost more than I could handle. And when you add 10 little cuties and a 30 something piece collection – you get pure magic. 


So basically September has a little bit of everything— ballet dresses with major spin factor, cozy jersey knits in classic and unexpected prints, structured styles created in textured linen or rich corduroy (a personal fave of mine), and all the comfy tops and bottoms for Fall layering perfection! All this cuteness is just about a week away if you plan on attending a Pop-Up Party! Ahhh..I can’t wait to share more. I feel like everything just keeps getting better and better! 

XOXO,
Sam

I gotta tell you how unreal it’s been watching the ‘IRL’ photos roll through Facebook this past week.

I have such a hard time working when I know there is so much cuteness for me to look at! That is why Andrea has officially forbid me from being on Facebook until I get the 3rd release of Spring finished. Ugh, she’s one tough cookie! Thank goodness for that or else we probably wouldn’t have a Spring collection. And trust me, this new release I’m working on? The colors, the prints, ahhh… I haven’t felt so connected to a release in a while. There’s just something about it!

But really, seeing your kiddos in our tops and dresses and SWEATERS has been…the icing on the cake, the cherry on top, the final piece of the puzzle! Thank you for sharing your beautiful little girls with us. And thank you so much for inviting us to be a part of the special moments in your life.

ANYWAY! I don’t know what y’all have heard about August, but there are little stories behind almost all the designs. For instance, the Just Dandy Dress was the very first item I designed for August. It was the first time I fell in love with that aqua floral and peach kaleidoscope print. I wasn’t sure you could really use peach in fall, but when I saw Georgia Peach (the pantone), I knew it would be the perfect POP against all the cool blues I’d been using. The August release of Written in the Stars blossomed from there…

One of my all-time favorites is the seamstress print in The Sew Happy Top. That skirt fabric with all the scissors, buttons, thimbles and such – well, it has a soft place in my heart. It was inspired by this place Denise and I used to work together, late at night and early in the morning. It was when we knew we’d be alone, left to our devices. We could design in silence or laugh our butts off from the nonsense earlier in the day. We could fight over ‘the good scissors and hide bolts of fabric from each other – because we HAD to use it first. We would build little “maps” of our designs to show our local seamstress where each print should be sewn on our intricate, seemingly complicated frocks… While we never really sewed together, we spent a lot of time with all the elements that create a piece of clothing. From the first time I held “the good scissors,” I knew I had to be a part of the process of making clothes—in any capacity. And when I saw this print by the Little Smilemakers Studio (a super cool graphic design group that creates pattern design and illustrations for lots of different brands, including Urban Outfitters, a personal favorite of mine), I knew it had to be a part of my first collection.

It’s a reminder of where I came from -my roots- where I truly learned to mix and match colors, playfully add trims and buttons that never really seemed to go together; to create something original and so pleasing to the eye. A reminder of those long mornings and late nights working with my design soulmate…the seamstress print on the Sew Happy Top is a special piece of our Wildflowers story.

I feel like I should end every blog post with “thank you.” I’m so grateful for the support from all of you. OH! And I can’t wait to start sneaking September…that’s what you’re all waiting for right!?

Until then…
XOXO,
SAM