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Is it possible to be too grateful? Or too thankful?! All I know is…that is what I feel constantly. 

From one corner of this little Wildflowers world to the next…I have something, more likely, SOMEONE to be thankful for and grateful to. Someone that I feel I owe so, so much. Sometimes that person is just down the hall and sometimes that person works from her home in Lafayette. Today I want to share another handful of the amazing, one of kind women that help make all of my dreams come true. The gratitude I have for these ladies is pretty HUUUUGE.


I messaged Caitlin randomly on Facebook in January of 2017. We were throwing around the idea of starting a direct selling company and I remembered Caitlin from a photoshoot back in 2013. She was the super top seller at the time and was chosen to fly to a shoot and help me style all the pretties. We instantly connected over the cute clothes, but it was even more than that. She was so real, intelligent and articulate, with the best southern accent around. I could totally see WHY she was at the top of her game. So when we wanted to pick someone’s brain in the beginning stages of this big idea, Caitlin’s face appeared in my mind immediately! She drove to home office and after a few hours, this meet and greet became a job offer. We didn’t need a Director of Sales, we needed a CAITLIN! And the rest is history! Or history in the making… I can’t wait to see what we accomplish with this incredible leader at the helm! 


Lisa is the newest gal in the family! I remember when Caitlin accepted the job, she mentioned her dear friend named Lisa who felt such a calling to be apart of Wildflowers…but the stars weren’t quite aligned…yet. One year later, with all the wonderful growth we’ve experienced, the time to get Caitlin a partner in crime was here! And Lisa was at the top of that list. Lisa flew in and met everyone in the home office, and we immediately fell for this sweet, composed, and talented woman! Her love for Wildflowers, leadership development, and sales, in general was evident immediately. Now this ambitious lady is taking care of our ‘newbies’ as we fondly call them. I know that under her leadership our new Consultants businesses are going to flourish! 


Oh my sweet Caroline, our epitome of lovely Creative Direct really keeps our world spinning. What would I do without her uplifting spirit? Her undeniably thoughtful sensibilities? Working without this gal by my side is truly unimaginable to me. I don’t want to even think about it! Before I knew she existed, she knew all about me. She and her amazing mama Lynn had been reading Denise and my blog for years. And when I left my old gig, these two ladies made it a mission to find me. Little did they know, they weren’t finding me…they were saving me. I think back to when Denise passed away and when I struggled trying to find a new life for myself, a new world to hide away in, a purpose? Caroline and her beautiful family were standing there with open arms, welcoming me into their colorful world. Caroline and I were instantly thick as thieves, and seriously silly as can be together. And ever since she has been “my person” here in Austin. 

Last but literally NEVER least, is my kitty, Andrea. Fierce. Fabulous. A true force of nature in a wonderful human shell. What I love most about her, other than her wickedly clever sense of humor and easy, confident demeanor, is how soft and sweet she can be with the people she loves. She’s so intentional about the people in her life, and when you become one of her ‘people’ you get to see even more of her sparkly, hilariously witty personality. Aside from all the fun we have together, this chick keeps me on my game! Ha, she keeps all of us on our game actually! She runs the social media for all of our brands, she helps Kate shoot flats, she helps me with all color commenting, and helps to coordinate all marketing efforts with Caroline. I don’t think there’s a thing here at Wildflowers that she doesn’t help with. That’s what makes her a jack of all trades, and a total jackpot of a friend, if you ask me! 

How could Wildflowers be anything but great with people like this on our team? Together I think we can do pretty much anything. 

Stay tuned to see the mountains we move next…including a sneak of Release 2 of Pocketful of Wonder! 

XOXO,

Sam

Are you ready to see all of the endless possibilities our newest collection, Pocketful of Wonder, has to offer?! Are you ready to cozy up to all the soft knit pieces and take a spin in all of the full twirly skirts?! Okay, I guess these questions should be directed towards your daughter, but I know we all feel the same way about darling dresses here, am I right!? Sorry for all the questions, I sound like a pop quiz…I guess I’m really in the back-to-school mindset!

Looking through these photos all I can think about is the photo shoot. I love traveling down memory lane, and this shoot was one that I’ll never forget! It was the first time I really wanted to have a back-to-school vibe, complete with a real life school for a setting. But not just any school, Caitlin, our sales director extraordinaire, worked with the headmaster of her children’s’ school (John Paul the Great Academy) so that we could do the entire shoot on their campus in Lafayette, Louisiana! It was a hot day in June, and we had the whole place to ourselves…from classrooms to libraries to a brand new gym! And of course the beautiful lush green grounds covered in the most magical live oaks! Seriously this place was PERFECT for the first release of Pocketful of Wonder.

Caitlin even found the most adorable local girls to model in the shoot – including one of her daughters. Jessica Guillot, one of our Consultants, brought her two girls, and a few other customers/friends brought theirs too! Teshania, our customer service gal in Natchez, MS met us there and brought her spunky daughter. Teresa, our design manager for Eleanor Rose, came from Natchez too with her sweet granddaughter. It was like a big ol’ family reunion and I loved every sweaty minute of it.  Chasing the girls around, singing The Greatest Showman at the top of my lungs to get a laugh, and spinning the girls around in between photos are definitely a few of my favorite memories…but the best part was seeing how happy these little ladies were to be AT the shoot with us, taking pictures and feeling like a million bucks in our designs! I hope the feeling of pride, gratitude, and all-around amazement that gives me never, ever wears off. 


I loved getting to see a little part of Caitlin’s life down in Louisiana. She was the queen of all hostesses. Her snack drawer was even stocked just for us (I hear that’s NOT always the case from the locals: aka Frederick, Kat, and MG)! When we weren’t at the shoot we ate delicious brunch, lounged by her glorious pool, and ate crawfish for the first time. At least the first time for me (and I’m sure won’t be the last!)! 


Ahhh…and now y’all are walking into Pop-Up Parties and seeing all of these designs and photos come to life. I always say you gotta SEE this stuff to believe it, so I hope you LOVE what you lay your eyes on today!!

XO,
SAM

Yesterday we said goodbye to the most incredible group of women. These gals flew in from all over the country to be with their Wildflower sisters, and to see Pocketful of Wonder for the first time! Oh my goodness, love was truly in the air! You know, I always trust that Caitlin is going to hire a great group of gals each season, but I’m consistently blown away by the human gems she finds! Their hearts, their sheer passion for Wildflowers, and OMG their personal style (it’s like a real life fashion show here!), completely mesmerize me and I couldn’t be more head over heels for each and every one of them!

Sometimes I don’t think I realize what sacrifices our Consultants make to come to conference, and to join the Wildflowers team in general! They leave their babies for hours and sometimes days at a time, step outside of their comfort zone, and have to learn SO MUCH (details of each new release, marketing tips, clothing styles, software, the list goes on) in such a short period of time. This week was…unreal. I watched our superstars receive awards for different sales goals last night and I couldn’t help but cry. I fangirl about my home office team all the time, but seeing THIS side of our crew recognized for their seriously insane achievements was an otherworldly experience and I’m humbled, thankful, and…speechless.

And while I’m floating on cloud nine feeling all warm and fuzzy, I want to give an introduction to a few of our Austin office gals that tend to be behind the scenes, or should I say, behind the SCREENS…

You’ve seen this girl here and there, but I’m not sure I’ve ever given her a proper shout out. Meet Erin, one of our two graphic artists in the office! Sweet and spunky Erin showed up at our doorstep right out a college SO ready to prove herself, so ready to show us that SHE was the gal for the job. And that attitude, sense of responsibility, and gung-ho spirit are ever present with this gal. Each season’s special logo starts in her brain, and really helps to shape the feeling of the over all season!

With a little more experience under her belt, Lauren is our lead graphic artist in the office. This fabulous fashionista is best known for keeping our website looking fresh and pretty, and making sure our Consultants get all the sales materials they need to have a successful season. This gal has got such a creative eye, from her funky outfits to her crazy good decorating skills, Lauren puts her own personal spin on everything she touches. Oh, and she’s like the Mary Poppins of props! Oh, you need a winter coat in the middle of July? Lauren has one in her car! You need a suitcase turned into a speaker for a party? Lauren made one, it’s in her car (lol)!

And last but not least, our mama bear Kate is the epic photographer turned videographer turned epic pom pom creator here at Wildflowers. This talented force of nature has continuously blown my mind with the beauty she creates from behind the lens. When I say she brings my designs to life, I really mean it. With every photo and video she shares, I feel like I get to see the world through her eyes (and that world is a GORGEOUS place). And to top off all this skill, she started a company this year that knocks my socks off! We’re all Pom Queens thanks to her (check out those earrings)!

I don’t know who came up with the expression “it takes a village” but I bet they had a team like I do.

Until next time…

XO,
Sam

Dressing mannequins, painting signs, and doing all the crafty-crafts… These are all sure signs that our SECOND Fall conference is just around the corner. Almost 100% (WHAT!!) of our consultants will be making the maiden voyage to Austin next Tuesday and we are trying our very best to pull out all the stops for them. This is the first time we actually rented a fancy-schmancy conference room to host everyone in…I feel so proud that we have a big enough group of gals now to fill a room like that! Did you know our first ever sales conferences was literally held in my office? Yep, we cleaned up our little building and welcomed the whole crew in! While I loved having everyone see where ‘the magic happens’, I think we’d feel very squished in the design room now. 

Sometimes we feel a little squished back here as it is! And I LOVE IT. I love working so closely with our whole team. When I first got hired for Eleanor Rose, I had this big office all to myself… But when we started dreaming up Wildflowers, we knew I would need a partner in design…someone that has the other half of my brain in terms of fit, construction, and quality! That’s when we welcomed Mano to the team. Let me tell ya, I was DELIGHTED to share my office with this lady. 


My girl Mano is patient, loving, and sweet to the core. I’ve never met someone so warm and loyal. And I’ve never worked with a tech designer that is so flexible with my crazy ideas. She never looks at me and says “we can’t do that” (even though I bet she wants to sometimes!!), even if the idea seems a little tricky, or dang near impossible. She’s in it to win it and will try and try until we nail the design or I say “LET’S START OVER.” I think patience is key when working with any designer and she shows it endlessly to me. I feel so blessed to call her a team mate and a dear friend. Plus, she’s the only gal around I trust with my sweet babe Margo, I swear Mano loves her like I do! How did I get so lucky!?


Now this chick is someone you haven’t heard much about….yet. And I say yet because she’s kind of a big deal! Meet Ashley, our newest designer. When I was pregnant, we began chatting about finding someone to help me design. I felt very protective of my role, and wasn’t going to just hire ANYBODY. I was going to be picky, heck, maybe I was going to be even a little difficult about who we hire… But then this gal I’ve known since high school, but barely knew at all, visits from Indiana, we randomly hang out, and a lightbulb in my brain lit up! She had never designed a thing in her life, but I could tell she had an eye for aesthetics…and I had a feeling that would translate perfectly into design. Well, not to toot my own horn, but a year later she has worked here for just over 6 months and I have never felt better about our Wildflowers designs. There is so much freshness coming your way (her first collection she helped with was Fall ’18 Release 3!), and I think Ashley and her modern take on vintage fabrics and fun silhouettes are to thank! More on this cute girl later, promise! I might even ask her to blog or something for ya sometime!


And I guess since I introduced the two gals that share the design office, I’ll re-introduce myself to those of you that may not know who this crazy Sam person is… I’m 29 and a new mom to my sweet baby girl Margo Denise! We all just took personality tests at the office and I’m an ENFP…which I think makes a lot of sense. I’m kinda boring, but I love to be fun…it’s just that boring is my default (I think the office girls might disagree with this!). My husband Mark and I have been married for 3 years and I’d be lost without his love and support (he’s a stay-at-home super dad!). I’ve been in this wonderful world of girl’s clothing for 10 years this September and I can hardly believe it. I had the best mentor and friend a girl could ask for, she paved the way for all this beauty I get to share with you. 

Okay, I think that’s it for introductions today… Goodness knows there will be SO many next week at Conference!! I CAN’T WAIT!!!

XO,

SAM

Thanks to our customers Staci, Grace and Adalyn Hufty for their passion and support for Destiny Rescue!

Wow! You’ve heard us say it before, but I want to say it again – this spring was the BEST SEASON EVER and we couldn’t have done it without you! When we came together to start this wonderful adventure we had big dreams and high hopes that Wildflowers Clothing would be more than just a clothing brand, and you have helped make this dream a reality through our Seeds of Hope Program!
This past spring, we were fortunate to partner with Destiny Rescue. This incredible non-profit puts their lives on the line to end the sexual exploitation and trafficking of young children by rescuing, restoring, protecting, and empowering children who are in desperate need of rescuing. They are a voice to the children who don’t have one and a light to children in the darkest places. After hearing from one of their passionate representatives, Aaron, at our January conference, our Consultants did a wonderful job spreading Destiny Rescue’s message to all of you! We even had sweet customers raise money for Destiny Rescue on their own and share their success with us! $1,500 is the average cost of rescuing one child. We started this season with a goal of rescuing 15 children — and we are both humbled and proud to say that with your help 
— WE DID IT!  Because of you, Destiny Rescue is one step closer to saving the world from sexual exploitation and abuse of children — now that is something to be proud of!
We are excited and eager to keep spreading Seeds of Hope through our charity for this season — Respire Haiti. One of our super sweet and passionate consultants, Amber Thorne, introduced us to this incredible charity. Respire Haiti’s beautiful story began in August of 2010, when its founder, Megan Boudreaux, had an unrelenting calling from God to move to Gressier, Haiti. After seeing first-hand the most deplorable living conditions, witnessing child slavery, and coming in contact with corrupt orphanage leaders, Megan decided something must be done. She saw the dire need for education and safe place for the community’s children and from there Respire Haiti was born. Megan shares her entire beautiful and inspiring story in her book, Miracle on Voodoo Mountain. It truly is a must-read! With your help this season, we look forward to sharing Megan’s story with the world and helping her continue to be a light and source of hope to the children of Haiti!

XOXO,

Caroline

I’m just gonna say it, guys…I feel like we haven’t talked in forever. I know, I know, it’s MY fault, but we’ve just been soooo busy. We waved goodbye to Best Day Ever, had a surprise online sale (what!?), traveled to Louisiana for our first Fall 2018 photo shoot, AND designed Spring 2019 first and second release (what what?!)! And we’re shooting the second release of Fall this week! We don’t take breaks around here, let me tell you.

As you can see there’s been A LOT on my mind lately, plus June is kind of a weird month for me. For many, actually. It’s around this time 3 years ago my dear friend Denise passed away. And also 3 years ago that I married the love of my life on her birthday and wedding anniversary. She and I had been planning a big wedding for October, but when she passed away the dream of the big wedding went with her. So I asked David if we could share their anniversary (it’s also HIS birthday, too! How cool/funny is that?!). He said yes. Mark and I were married 5 days later.

So yeah, June is weird, sometimes heartbreakingly-hard, but wonderful, too. I think of Denise all year long, but during this month I really can’t help but reflect on how much she taught me and gave me—she truly took a piece of herself and instilled it in me. And now I feel it in every part of my being. That’s the only reason I am capable of doing all this incredible stuff (well, that’s how I got here, but you know I couldn’t live without my team!). The guts I have now? The confidence I feel each day? I didn’t have an ounce of it back when Denise and I first worked together. I don’t know what it is now, but I feel like I can truly do ANYTHING…I can be anything! And I most certainly can DESIGN anything!

This crazy notion that you can design a dress that makes someone FEEL something has always been my guiding light. Denise, of course, taught me that. Our dresses aren’t just inventory on the shelves to me, or to any of us. And the fact that in a few weeks we get to share another batch of these beauties with you?! Ahh…feels like a never-ending lottery.

This Fall I wanted to show you a new world. Each release has it’s own point of view; it’s own special color palette and unique story told through the whimsical, thoughtful prints and ornate silhouettes.. And of course, Denise had a hand in my latest creations’ inspiration. In 2015, Denise was no longer designing, but she was scheming, oh yes! We planned on designing together in the future, but first…we would need a blog! And our blog was going to be called a “Pocketful of Wonder”.

A little over 3 years later, plans changed but the fact remains that I found my own little Pocketful of Wonder here in Austin, here with this team, here in this amazing world of Wildflowers. When we were thinking of a name for our Fall collection, I couldn’t shake that perfect sentiment…

Let’s be honest, the world’s a bit crazy these days, so being able to find your own Pocketful of Wonder is something you hold on to, something you cherish, and something you share. I hope this out of this world collection full of endless possibilities makes you feel that and so much more! Oh and I hope you think it’s cute, too 😉

XO,

SAM

P.S. A few weeks after we decided to name the collection Pocketful of Wonder, Teshania forwarded me an email from a customer named Heather. In that email Heather was lovely, and shared all the things she loves about her favorite WF dresses… But the best, craziest part was she mentioned her absolutely FAVORITE part of our designs? “These pockets of wonder” is what she wrote. I couldn’t believe it. Now I can FINALLY email her back and tell her how serendipitous her message was!

As the sales director of Wildflowers, I have the pleasure of meeting so many of you each season as we grow our family of Consultants.

Our hand-picked Consultants are something we are all very proud of. Finding the perfect balance of kind, caring, awesome, and hard-working ladies is always a task I look forward to. As we speak, we are training and guiding these women to give the best possible customer service, while opening our hearts and showing them what our company is made of.  

Please join me in welcoming our Fall 2018 brand-spanking-new Consultants! 

-Caitlin 

This weekend I got a glimpse into the future and, goodness gracious, it was adorable! The colors, the fabrications, and the girls were A+ perfection! Before I go gaga for back-to-school, I guess I should focus on all the beauty we got to share with you this Spring— Best Day Ever. A collection overflowing with everyday magic. What a beautiful whirlwind it’s been. Our first release blew in like a breath of fresh air…

Our first Best Day Ever release had the prettiest shades of blue and pink highlighted by dollops of lemon-y yellow. The feeling was “make believe” from the moment you laid your eyes on it! The patterns were bright, but soft enough for the sweet season ahead. When I look back on this release, I’ll always remember those tiny sprinkle covered donuts, the huge painterly roses on crisp Kelly green, and of course those blue-eyed bunnies! (Ah, I could go on and on about the trims, tassels, and teacups, too!)

And then Best Day Ever Release #2 sprouted from the garden just in time. This fresh cut release felt like it was plucked from the field. The colors were almost juicy! And the silhouettes were all over the place! We did a little bit of everything in this release, from playful knit tops in scattered florals to a delicious tiered dress in mixed up prints that just screamed SUMMERTIME. Oh ya, and those rainbows…how could I forget about those? Pure HAPPY, let me tell ya! 

“Smooth like water” our Best Day Ever Release #3 explored new colors and new fabrications. Our poppy pinks became hazy corals, our kelly green became larkspur, and bright pool blue was replaced with cool eggshell blue. This dreamy combination of colors created the romantic, swan-lake look I was going for! I honestly don’t know what part of this magical release was my favorite — the lovely crochet details, the sweater knit bodices, or the watercolor knit fabric?! Good thing I didn’t have to choose!

And finally…the finale! Because at the end of the BEST DAY EVER, there’s gotta be fireworks! Pinatas, pennants, llamas, and beach buggies…what more could you ask for?! This release mixed some of my favorite whimsical characters with updated ‘classic’ prints like a larger scale gingham in vibrant raspberry rose! The styles were full on SUMMER — with fluttery peasant tops, twirly party skirts, and dresses for all the adventures of the season! 

I can’t mention Release #4 without talking SWIM! Our first swim collection was a dream come true! Denise and I always, always wanted to do swim. Like…really, really bad. But it’s a scary endeavor! From fabrication to fit, I worked tirelessly along side Mano (our tech designer) to get these details right! Seeing the girls bring the swimsuits to life at the beach was truly something magical for me!

How do I write a recap of the season without mentioning the best part of all this creativity and cuteness? That’s you guys! Every single day I cross my heart and hope to create something special for you and your girls to enjoy. And every single day you guys make me feel like I do just that. What a gift you’ve given me—all of us! “Thank you” will never be enough, but I think I’m gonna keep on saying it until the cows come home! 

Ahhh, it’s only May, but it feels like August is around the corner!! Don’t worry, I won’t start talking FALL for a little while…until then we’ve got some fun planned this summer, so stay tuned!! I swear there’s never a dull moment around here and that’s the way I like it!

XO,

SAM

What would I do without my mama!?

I don’t even want to think about it. I know we’ve had our days, our fights, our silly drama, but she is my rock and number one fan (if you don’t believe this, check one of our FB posts – that Susie is always dropping love for me there!!). Over the years my appreciation and admiration for this women has just grown and now that I’m a mama myself, I really can’t believe all the stuff I put her through. All the times I didn’t call back and made her worry, just because I was “busy,” or all the times I got a bad grade and she hid it from my dad. Mom’s do so much for us kids. I’m so thankful there’s a special day every year to celebrate these incredible women role models!

I have my own mother to thank for so, SO much, but I also have hundreds and hundreds of ladies out there to thank too! I’m talking about you— yeah, YOU!!! The mamas who have followed me from one dream to another. Y’all hopped on board with this crazy ride faster than I could say “Wildflowers Clothing” and for that (and so much more) I will always thank you and I will always want to celebrate you! And I absolutely always want to celebrate the fans, friends, and family that took the leap and became more than cheerleaders— they became CONSULTANTS!

How gorgeous are all these ladies and their precious babies?! I am so proud of our growing team! And SO incredibly proud of the woman that leads them all to success… Caitlin, our super sales director extraordinaire! I don’t know what I (or about 50 other ladies) would do without you! But thank goodness we don’t need to think about that!

And last but not least, we’ve got two special ladies on the team that are usually either behind a camera or behind a computer screen! The wonderfully patient and poised face behind the hello@wildflowersclothing.com!! Teshania is just as beautiful on the inside as she is on the outside! And I’m beyond excited to have her daughter Bailey model next week at our first Fall 2018 photo shoot!

And below, the super star photographer Kate that is always behind the camera making photo and video magic galore!  I was so happy to get a pic of her and her seriously cute boy Hayes for the blog! If I had a dollar for every vision of mine that she made come to life, I’d be a millionaire!! Ahhh…everywhere I turn I have strong, creative women to look up to and learn from. How lucky am I?!

Okay, I’m going to end this blog with a bang by picking the winners from our last blog post!! I asked y’all to tell me what your favorite piece of Wildflowers is so far and omg, I couldn’t help but cry while reading all the thoughtfully written and totally sweet comments. You definitely gave me a boost of confidence and surge of inspiration!! I can’t wait to show you all the cuteness we have coming for you in the future… So many new favorites (I hope!!) coming your way!

ANYWAY…will TIMOTHEA FERMANICH,  JULIE FOX, AND EMILY SPENCER send my gal Andrea an email at andrea@wildflowersclothing.com? We’re gonna send you three a little something something!

Okay lovely, intelligent, brave, BEAUTIFUL ladies… I’m going to go enjoy my Mother’s day with Margo and Marky. I hope you are all treated like queens today!!! AS YOU SHOULD BE!

XO,
Sam

It’s crazy, CRAZY to me how things come full circle. Here I am sitting in Austin, TX – a city that Denise and I visited 7 years ago during a photo shoot for a new brand we were prepping to launch, The Good Ones. I remember walking South Congress and being mesmerized by how ALIVE and COLORFUL everything was. I remember laying in bed with her that night and telling her that if I EVER moved ANYWHERE, it would be here! And she looked at me with that sparkle in her eye and said “maybe someday we can work that out.”

And here I am. Sitting at my desk in an office filled with kindred spirits (truly, if we could have ‘a sisterhood of the traveling pants’ we would), reeling over all the changes, challenges, and CHANCES it took to get me here. To get us all here!  I mean, we just launched our last release of our first ever Spring collection. You only get so many firsts in life, right?! I may be biased, but I think we knocked this ‘first’ outta the park! Best Day Ever was more than I could have imagined and everything I could hope for…

We had over 80 NEW prints! We tried over 60 completely NEW styles. We even traveled for a WF shoot for the first time (aren’t those photos on the beach amazing?!)! I feel like we conquered the world this season. Or at least our little colorful corner of the world!

Sometimes this all feels like a dream. Like, when am I going to wake up in Indiana again!? But that ain’t happening…this is ALL real and I feel like it’s just going to get better and better as we learn and grow!

Ahh, I can’t wait to see what your favorites were from this release. Heck, I can’t wait to see what your favorites are from the entire collection of Best Day Ever!! Ooooo, how about you guys post your fave style from all 4 spring releases, a quick note on why it’s your fave, and we’ll pick a couple of y’all for a special little surprise?!

XO,

Sam

P.S. So…now that our last Spring release is out there… Does this mean we can start sneaking Fall!? 🙂 I know, I know…TOO SOON SAM!