Is there a word bigger or GRANDER than gratitude that could try and describe how the past week has made us all feel!? I mean, technically there’s lots of looonger, bigger words, but I’m not sure any of them can sandwich these feelings into one word better. We are SO grateful. We are so proud. And ha, we’re a little tired! But I think the energizing glow of our Consultants will keep us buzzing all month long.
First of all…they REALLY all seemed to love Daydream Believer. I mean, REALLY REALLY love it! And that makes me feel like a million bucks. And I can only imagine how Ashley feels – her first Spring release, from start to finish! It will be a part of her story forever. And we’re just getting started?! I can’t even imagine what beauty we will create in the future together! I’m so happy to be designing in this beautiful bubble with her.
Second of all…we let a couple secrets out…how could we not!? These are our girls after all. I wonder how many of them have spilled the beans!? Welp, you won’t have to keep your lips sealed any longer lady friends…
We’ve got more women’s designs headed your way! We’re trying a whole bunch of different shapes, styles, fabrics, colors, you name it—trying to figure out what Wildflowers Women’s clothing looks like to us! With an outfit or two coming with each release, you’ll be able to make picture perfect outfit pairings for *almost* the whole family! Yeah, I’m not quite brave enough to get into Dad’s clothes yet, even though I think Mark (the handsome husband) would be more than enough adorable inspiration…
Like I said, we’re prepared to dress like 3/4 of the family now!! YEP—we have a few special boy pieces coming with each release this season! Ahhh…I’m so excited. I haven’t designed boys in years, so we’re taking it slow and steady— a button-up here, a pair of shorts there, and maybe a bowtie or two. I hope your dapper dudes love them as much as I do!! I know Kate, our photographer, can’t wait to dress her precious boy Hayes in them, and of course, our CEO, Ashton’s son Bennett had to make his Wildflowers debut and model the new looks!
Third of all,..just because I prefer odd numbers, I want to call out MY TEAM. That’s right, MY HOMETOWN HEROES – my office girls *and boys*. How lucky are we to be in this boat together?! I would be lost without my humans. I moved to Texas for a job and now I have a family, a colorful overwhelmingly creative career, and I’m just so thankful. You guys make my real life dreams come true!
And finally…someone reminded me of my own words on Friday night of Conference that I really need to keep in my nugget. It was weird to be quoted (even though she shortened it because…I, ha, talk/write A LOT), and even weirder that I wanted to take my own advice. “Wildflowers, they’re curious little plants…they POP UP out of nowhere, they can take over an entire garden if given the chance…they’re natural. They’re unique. And try to cut them down, I dare ya! I bet they’ll come back. Stronger than ever.”
Stronger than ever. That’s us. And my goodness, after last week, I FEEL it, don’t you!?
And now, let’s go do a little daydream believing.
If you don’t know by now, we never stop around here at the Wildflowers home office! The holidays have hardly passed and yet we’re already moving onto our Spring 2019 collection! The first release of Daydream Believer embraces the milky shades of sweetness in spring, all prettied up with pops of peachy pinks, gentle greens, and bubbly blues! From bouncing bunnies and blissful butterflies to dreamy, delicate florals, this release is ready for all the freshness that Spring brings!
The City Market Playground Dress is going to be one of your gal’s forever faves! Doused in a beautiful, blossoming floral and accented with a fresh, green stripe, this all-over knit dress is easy-breezy sweetness that every girl wants in her Spring wardrobe!
Looking for pretty and playful? You’ll find it with our Folly Beach Baseball Tee and Lola Shorts! With contrasting raglan sleeves, touches of coral ruffles, and a detailed button placket, this baseball tee is easy to dress up or down! And check out that seriously sweet stripe on our woven Lola Shorts! A paper bag waist, gathered eyelet trim, and darling mushroom pockets make these shorts something special!
Everybunny’s bound to love our Peter Rabbit Lap Dress! With it’s punchy pink secret garden bunny print, this all-over knit dress can carry all season long! Paired with milky floral ruffles and cutesy scallop stitching, it’s all about the details with this adorable dress!
Now I know we’re not supposed to play favorites around here, but have you seen that Flit & Flutter Top? From the cutest gingham cap sleeves to the beautiful butterfly skirt, this top is definitely floating at the top of my list! It’s structured woven rayon fabrication gives the silhouette a darling draped fit that girls of all ages will love! A cutesy coral crochet lace and bouncy buttons give this top those darling details that we love so much here at Wildflowers!
Now don’t put all of your eggs in one basket…we have plenty more in store for you with our first release of Daydream Believer! Oh…and did I mention our Spring conference is NEXT WEEK?! Totally insane! Sam and I just can’t wait to squeeze the necks of our returning consultants, meet our wonderful new-bees, AND reveal our Spring collection to them! If you’re looking for some springtime sunshine vibes, pop-up parties start January 22nd..we promise you’ll find some along the way!
I cannot believe I’m less than a month away from my one year anniversary with my Wildflowers family! A year ago today I was back in Indiana with no idea what 2018 would have in store for me. On a whim, I moved to Austin in January for an amazing opportunity to work with Sam and the Wildflowers team. I knew that I would be learning to create over-the-top cuteness EVERY DAY, and honestly…that’s about all I knew.
I had no prior “professional” design experience, nor did I think myself capable of actually being able to create these darling clothes! But Sam believed in me. She watched me from afar, as a customer and friend, through my old job as the marketing manager of a local Fort Wayne boutique. She saw my potential, even when I couldn’t. And she still does. This year has been full of learning curves for me, but Sam lets me blossom along the way, with patience and grace, and I’m so lucky to be a part of the ever-growing team of Wildflowers! I still can’t believe I get to be a part of the process that puts a smile on so many little girls’ faces.
We started this year with our Spring 2018 collection, Best Day Ever. And it was just that – full of unicorns, rainbows, and bold beautiful colors! Seeing this collection Sam designed immediately made me fall in love with the brand even more. I knew I made the right choice when my first day at work began by building giant rainbows out of balloons and making huge donut walls for our Spring conference!
We finished out the year with our Fall 2018 collection, Pocketful of Wonder. I started designing with Sam during the third release of this season, so it instantly became near and dear to me. From scouting for photoshoots in the most magical of places, to seeing these little sketches we designed actually come to life, this collection was nothing short of extraordinary!
But of course, our photographer Kate captures each collection way better than my words ever could! Just watch that adorable year in review video to see all the magic we created in 2018!
Last but never least, I speak for everyone from the Wildflowers home office when I say we are so, so, so grateful for each and every one of our Consultants, hostesses, and customers. Thank you for accepting me into this beautiful world of girls boutique clothing! It’s been a wonderful ride so far and I can’t wait to see what the future has in store for all of us!
Cheers to the new year,
It’s that time of year again! Time to welcome a new batch of incredible ladies to our Wildflowers family. Each season, we make our hiring post with fingers crossed that 1.) we get applicants (of course!) and 2.) that the ladies that apply are ready for a life-changing journey filled with over the-top-cuteness and a sisterhood to match. And with each hiring period, we find more and more GEMS. Women from different states with different backgrounds that bring something unique and amazing to our team. We’re over the moon to share with you our most recent group of Wildflowers’ Consultants! I can’t WAIT for these women to share Spring 2019 with you!!
Nice to meet you, Lovelies – I’m Kate and I have the amazing job of capturing Sam’s designs with my cameras. I’m in charge of all things photo and video related to Wildflowers (as well a the sister brands Eleanor Rose and Kelly’s Kids) and I tend to take my job pretty seriously. I’m responsible for bringing Sam’s clothes to life for y’all, and trying to convey the feeling and excitement behind each release is equal parts hard work and a whole lotta fun. My goal is to make you feel like you’re a part of this crazy Wildflowers magic that goes on inside Sam’s head and that when you look at the photos or watch the videos we create, you actually feel like you’re there with us, getting a little peek at the inspiration behind the designs. So today I’d like to share a little look at how we do that…
The photoshoots are a BIG highlight of each release for our team. Before every shoot there is a lot of heavy lifting and planning and daydreaming and scheming that goes on. We usually start with a pow-wow on the floor of my office where we wax poetic about the inspiration behind the upcoming release – and how we can best showcase and communicate that to y’all (I’m born and raised Texan guys, so sorry but you’re gonna get some ‘y’all’s’ here and there).
For R1 it was obviously based on a back to school vibe with a twist of fun. The gym location was a spontaneous find and one of my most fun memories of that day! R2 (one of my favs) was a whimsical adventure that we loosely based on the book The Borrowers. (Although, while I was shooting, I kept drawing ideas from my favorite childhood adventure movies like The Goonies or Hook.) R3 was allllllll about Theater and The Greatest Showman. Sam played that soundtrack on repeat every day at the office at the highest possible volume so we could all share her enthusiasm together – LUCKY US (just kidding, we all loved it). And of course, last but certainly not least, R4 was based on filling an empty building with holiday cheer using our imaginations and some real good light. So, naturally, we threw a dance party and decorated trees and drank hot cocoa and made a giant Christmas magic mess…literally out of thin air.
After we all get on the same page about how it’s supposed FEEL, the real work begins. We search high and low for a perfect location – if we can’t find one, we find something close and then plot how we can turn into what we want (do we need to build something or paint or source special props?). We figure out what models would best help tell the story – and let me tell you, we work with AMAZING AMAZING AMAZING kids and we love them all as our own. Caroline puts her incredible producing skills to work and gets all the ducks in a row, Sam and Ashley start putting together outfits to showcase and pulling/making props, Andrea plans out hair and makeup, Erin and Lauren steam and prep the clothes, Mano makes sure everything is a perfect fit, I prep the gear and try to plan for worst case lighting scenarios – then we all come together, pack our cars to the brim with gear and props and clothes and OFF WE GO.
(Why yes, that is a denim onesie as well as a pink metallic fanny pack AKA my shooting uniform. NO SHAME IN THE FANNY PACK GAME.)
I’m not sure what people think our shoots are really like but I’m here to tell you it is FAR FROM GLAMOUROUS. We are running and gunning all day long – a lot of the time I’m carrying two big cameras and a kid on my back, Sam’s got armfuls of props and probably two kids hanging off her as well. It is all hands on deck for 8 hours with everyone doing a little bit of everything to help. We play chase, crawl on the ground, climb trees – whatever it takes to get the shot. We set up scenes, tear them down, get filthy and maybe a few splinters or bruises in the process – we really do give it our all plus some blood sweat and tears and WE LOVE EVERY MINUTE OF IT. We all go home feeling like we’ve run a marathon and then the next day I load in the 7000+ photos and videos I shot (this is an actual number – not an exaggeration) and start the hunt for the best images to tell the story of the release.
Next comes the editing process, where I polish and shine the photos and color correct the clothes so the final tale we tell you is an honest one. (Oh, and editing the video is my favorite part, but maybe more on that process at a later date 😉 )
(from R2: left image is straight out of camera, right image is final)
Sam has said it before and I’m just here to ring the bell twice, but our team is THE BEST. I don’t know how we could do this without each other – I know I couldn’t do my job without the help of every single person standing next to me. They’re also my best buds, so that’s a mega bonus. We all add a little something special and I’m so proud to be a part of it. On top of the A+ team, there are so many thoughtful details and hidden ingredients of love that go into every single piece of Sam and Ashley’s designs – each release is a gold mine of creativity. I feel so lucky that my job is coming up with ways to reveal those details and show how special the clothes are…and hopefully help you picture your own littles in them skipping, playing, having their own adventures or telling their own stories!
**Everybody is a photographer nowadays 😉 **
Rainbows and Unicorns,
It’s here, it’s here…the best time of the year! You got to hear Sam chat all about our upcoming release last Friday, so now you get to listen to me! For those who don’t know me yet, I’m Ashley Martin, Sam’s (not-so-new-anymore) assistant designer! It took all season long but here I am….writing a blog for y’all! And a HOLIDAY one at that! Listen…I know it’s not even Halloween yet, but the Wildflowers team is already getting in the holly jolly spirit! Our fourth and final release of Pocketful of Wonder is right around the corner, it’s over the the hills and through the woods, to pop-up parties we (and hopefully YOU) go! Christmas comes but once a year, so you gotta see this super sweet collection in person, if you haven’t already!
Sprinkled with darling doves, fancy foliage, and sweet stripes, our Merry Merry Knit Dress is full of wintery, whimsical fun! We know your gals love to be as cute as they are comfy and this all-over knit dress is just that! Whether you’re on your way to the Nutcracker (my fave) or a ho-ho-holiday party, your little will feel dashing from head to toe!
Our Jubilee High-Low Ballet Dress is a merry mix of classic Christmas! If you’ve watched our Facebook lives, you might know that I love pink. Like…a lot. So traditional Christmas colors are a little new to me. But you already know that our little genius Sam always makes magic happen! With a twinkling knit bodice, festive floral high-low skirt, and decorative trims, this ballet dress will have your gal rockin’ around the Christmas tree all winter long!
First off, we don’t mean to toot our own horn but….how cute is this mama and daughter set?! (THAT’S RIGHT…we said mama set!!!) Second off, did y’all know our models here are ACTUALLY mama and daughter?! Our sweet, sweet Cayden with her magical unicorn of a mama, Farrah, seriously stole the show at this photoshoot!
Our Warm Wishes Dress has a pretty-in-plaid French Terry bodice, with a tiered tulle skirt lined in jersey knit, making this dress an amazing outfit for any winter occasion! And hopefully y’all are as excited as we are about our adventure into women’s pieces! Our New Years Eve Bib Sweater and Holiday Party Tiered Tulle Skirt will make you feel like the hostess with the mostest (because you are)! This is the only set we have for mamas’ this season, but don’t get your tinsel in a tangle! We have more mama pieces coming for Spring 2019!
Okay, okay I’m getting a little ahead of myself here, talking about Spring. BACK TO HOLIDAY! I could go on and on about my favorite holiday, my favorite release of Pocketful of Wonder, or my favorite items, but really..all I want for Christmas is you to attend a pop-up party to see these beauties for yourself! If you’ve already been to a pop-up party, comment below with a few of your favorite pieces! We’re already getting into designing Fall 2019 and would love to hear your feedback!
Hellooooo, September! We’re so close to fall, I can almost taste it…key word here is ALMOST. The last lingering days of summer are really taking their sweet time around here! But who can complain when we’re safe and dry? And I know that isn’t the case for everyone right now, so I think I’ll count my blessings today.
Let us begin with blessing numero uno. Welp, we’ve got another gorgeous release around the corner for you! Is it vain that I think it’s so pretty, wonderful, and radiates pure magic? I feel like that sometimes. That I sound totally full of myself because when I finally see the designs come to real life I totally fall head over heels for them….again. And I want to show everyone. Like immediately. Sounds so braggy, right?! But love is love is love…haha and I simply love these designs. Speaking of falling head overs heels..do y’all remember the Nina Dress from Written in the Stars?! That dress was insane! She was my favorite last year, doused in pretty polka dots and pure raspberry. And now the french terry cutie is back again and even better this time around (if I do say so myself), all painted up in marigold magic.
Blessing numero dos! Our 3rd release of Pocketful of Wonder is a very, very special one. It’s the first release I worked on with my dear design mate, Ashley. And that’s why SHE’S blessing #2! Okay maybe I should have put her before the release, but…I think both of us would agree that these new designs deserve to be THE STARS OF THE SHOW! (Right, Ashley, you totally agree?!) And while we’re here discussing stars of the show -let’s talk about that Cosmic Crush Ballet Dress. Add those magical moons (one of Ashley’s first fabric designs) with that stunning starry night knit bodice and you get a dress that’s totally written in the stars for our third release!
Last blessing for the day – I’m going to give this one to our Consultants. That’s like…A LOT of blessings to count, right!? These ladies, near and far, mean the world to me. We couldn’t do any of this with you guys. Good luck on your Pop-up Parties today! I know they’re going to be outta this world!
AND if you still haven’t found your Consultant – use our handy dandy link here to find one! http://bit.ly/2uBWVeL
Sometimes inspiration hits you like lightning…and sometimes it just doesn’t. This release you’re about to feast your eyes upon totally swept me away. From start to finish, it’s like the colors and the fabrics had a mind of their own and I was just there to help tell their tale.
I really wanted this release to emulate this extraordinary season. I mean, we all love Fall right? The cool weather that’s perfect for soft, cozy layers, the delicious pumpkin spice lattes, and the wonderful crisp smell in the air are undeniable reasons to fall head over heels for this blustery, cuddly time of year. For this magnificent season, I REALLY wanted to create my own little autumn world.
The colors…a lot of these were brand new shades to me. I looked for real rusty oranges, and a rustic shade of a brown that felt richer than our Acorn brown in Release One, and the blues and greens? Well I wanted them to feel like watery, jewel toned magic. That’s probably a weird way to describe a color but…wait until you see that Misty Jade Green. And Bottle Green! It’s this creamy deep green that I can’t describe anyway other than by using it’s Pantone name! And then you’ll see lots of striking chartreuse which works as a warm balance to our Blush Pink and splashes of Faience Blue.
And…of course there’s tons of new styles! Sometimes I don’t know even know why or how I design SO many pieces?! I mean, there’s one thing to mix and match the fabrics over and over and over until I find the perfect combination to make my eyes happy, but it’s another to try and create a whole new batch of silhouettes each release. I guess what I’m saying is it’s a ton of work and I’m worried I might bite off more than I can chew one of these days?! Because we all know dreaming and doing are different things…but somehow at Wildflowers I feel like I can ALWAYS make my dreams happen.
I don’t know if you can tell or not, but I’m on cloud 9. As nerve wracking as it is to show you a peek inside my brain, it’s such an absolute honor to be able to. I’ll never have the right words to properly show my gratitude…to my team, Consultants, or to our amazing hostesses and customers. All I can continue to say is thank you!! Thank you to the MOON for allowing me to share another release with you all!
Is it possible to be too grateful? Or too thankful?! All I know is…that is what I feel constantly.
From one corner of this little Wildflowers world to the next…I have something, more likely, SOMEONE to be thankful for and grateful to. Someone that I feel I owe so, so much. Sometimes that person is just down the hall and sometimes that person works from her home in Lafayette. Today I want to share another handful of the amazing, one of kind women that help make all of my dreams come true. The gratitude I have for these ladies is pretty HUUUUGE.
I messaged Caitlin randomly on Facebook in January of 2017. We were throwing around the idea of starting a direct selling company and I remembered Caitlin from a photoshoot back in 2013. She was the super top seller at the time and was chosen to fly to a shoot and help me style all the pretties. We instantly connected over the cute clothes, but it was even more than that. She was so real, intelligent and articulate, with the best southern accent around. I could totally see WHY she was at the top of her game. So when we wanted to pick someone’s brain in the beginning stages of this big idea, Caitlin’s face appeared in my mind immediately! She drove to home office and after a few hours, this meet and greet became a job offer. We didn’t need a Director of Sales, we needed a CAITLIN! And the rest is history! Or history in the making… I can’t wait to see what we accomplish with this incredible leader at the helm!
Lisa is the newest gal in the family! I remember when Caitlin accepted the job, she mentioned her dear friend named Lisa who felt such a calling to be apart of Wildflowers…but the stars weren’t quite aligned…yet. One year later, with all the wonderful growth we’ve experienced, the time to get Caitlin a partner in crime was here! And Lisa was at the top of that list. Lisa flew in and met everyone in the home office, and we immediately fell for this sweet, composed, and talented woman! Her love for Wildflowers, leadership development, and sales, in general was evident immediately. Now this ambitious lady is taking care of our ‘newbies’ as we fondly call them. I know that under her leadership our new Consultants businesses are going to flourish!
Oh my sweet Caroline, our epitome of lovely Creative Direct really keeps our world spinning. What would I do without her uplifting spirit? Her undeniably thoughtful sensibilities? Working without this gal by my side is truly unimaginable to me. I don’t want to even think about it! Before I knew she existed, she knew all about me. She and her amazing mama Lynn had been reading Denise and my blog for years. And when I left my old gig, these two ladies made it a mission to find me. Little did they know, they weren’t finding me…they were saving me. I think back to when Denise passed away and when I struggled trying to find a new life for myself, a new world to hide away in, a purpose? Caroline and her beautiful family were standing there with open arms, welcoming me into their colorful world. Caroline and I were instantly thick as thieves, and seriously silly as can be together. And ever since she has been “my person” here in Austin.
Last but literally NEVER least, is my kitty, Andrea. Fierce. Fabulous. A true force of nature in a wonderful human shell. What I love most about her, other than her wickedly clever sense of humor and easy, confident demeanor, is how soft and sweet she can be with the people she loves. She’s so intentional about the people in her life, and when you become one of her ‘people’ you get to see even more of her sparkly, hilariously witty personality. Aside from all the fun we have together, this chick keeps me on my game! Ha, she keeps all of us on our game actually! She runs the social media for all of our brands, she helps Kate shoot flats, she helps me with all color commenting, and helps to coordinate all marketing efforts with Caroline. I don’t think there’s a thing here at Wildflowers that she doesn’t help with. That’s what makes her a jack of all trades, and a total jackpot of a friend, if you ask me!
How could Wildflowers be anything but great with people like this on our team? Together I think we can do pretty much anything.
Stay tuned to see the mountains we move next…including a sneak of Release 2 of Pocketful of Wonder!